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2ND MASTERY TEST > MIL > Flashcards

MIL Flashcards

1
Q

A type of media used in mass
communication in the form of printed
publications. The traditional form of print
media involves ink and paper.

A

The Print Media

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2
Q

defined as a set of printed
sheets of paper that are held together
inside a cover. It is a long written work
intended to inform like reference books
or entertain such as novels.

A

Book

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3
Q

– a document published
regularly, consisting of news reports,
articles, photographs, and
advertisements that are printed on large
sheets of paper folded together.

A

Newspaper

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4
Q

a periodical publication
containing articles and illustrations,
typically covering a particular subject or
area of interest.

A

Magazine

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5
Q

a bill or placard for posting,
which is often placed in a public place.
Poster by nature are visual. It makes use
of photos or graphics to convey a
message.

A

Poster

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6
Q

defines as small, thin book
or magazine that usually has many
pictures and information about a
product, or a place, etc. It is typically
used as a form of advertisement or
promotion.

A

Brochure

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7
Q

similar to newspaper but is
limited in distribution to a smaller set of
narrowly targeted audience. It also
serves numerous purposes, such as
disseminating information, motivating
performance, promoting unity,
improving morale and supplementing
company records.

A

Newsletter-

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8
Q

is defined as an official
statement that gives information to
newspapers, magazines, television
news programs, and radio stations.

A

Press Release

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9
Q

what are the types of PRINT MEDIA

A

Book Newspaper Magazine Poster Brochure Newsletter Press Release

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10
Q

what are the Characteristics of Print Media

A

A proponent of literacy, Portable, Independent form of media, Structure

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11
Q

Print media is
essentially written media. One must be
able to read to patronize print. By
requiring literacy, print media also
promotes it.

A

A proponent of literacy

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12
Q

Print media is the most
portable platform of media. Its size and
weight allow people to carry it
everywhere.

A

Portable

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13
Q

Unlike
other forms of media, print does not
require a separate medium or
technology to transmit or receive
information.

A

Independent form of media

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14
Q

Correct grammar and
proper sentences construction is a must
in print media. Arranging material to
follow a layout is required before
publishing. The structure is given
emphasis in print media.

A

Structure

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15
Q

Refers to the airborne transmission of
electromagnetic audio signals (radio) or
audiovisual signals (television) that are
readily accessible to a wide population
via standard receivers.

A

The Broadcast Media

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16
Q

The first ever commercially owned radio
station was___ and owned by________

A

KDKA owned by the
Westinghouse Electric Corporation of
Pittsburgh.

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17
Q

They were first to use radio
for entertainment to entice the public in
purchasing home radio receivers.

A

KDKA owned by the
Westinghouse Electric Corporation of
Pittsburgh.

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18
Q

The first known radio program within the
United States was broadcast by

A

Reginald Aubrey Fessenden

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19
Q

The first known radio program within the
United States was broadcast by
Reginald Aubrey Fessenden from his
experimental station at

A

Brant Rock,
mass, on Christmas Eve, 1906.

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20
Q

Unlike the radio, the invention of
this was initially prompted by
commercialism.

A

TV Broadcasting

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21
Q

The earliest notable
development of tv broadcasting was that

A

German inventor
Paul Nipko, where he was able to
successfully transmit a picture in 1884.

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22
Q

Nipko’s mechanical system referred to
as the

A

rotating disk

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23
Q

the earliest U.S patent
for an all electronic television system was granted to

A

Philo T. Farnsworth,

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24
Q

who
transmitted a picture of a U.S dollar sign
with his so called image dissector tube
in the laboratories of the Philadelphia
Storage battery Company (Philco).

A

Philo T. Farnsworth,

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25
Q

in what year the earliest U.S patent
for an all electronic television system

A

1972

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26
Q

began the age of TV
broadcasting to the public.

A

1930s

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27
Q

As early as ______, the BBC initiated experimental
television broadcast in London for
several hours each day

A

1935

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28
Q

Though both are considered broadcast media,
radio and television differ in terms of the

A

broadcast features or attributes.

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29
Q

is a tool that use voice, sound, and music.

A

Radio

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30
Q

These three are called elements of radio.

A

voice, sound, and
music.

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31
Q

it lacks visual elements,
producers of information in radio bank on these
three elements to attract attention and convey
the message.

A

Radio

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32
Q

Two types of radio format in terms of
frequency:

A

● AM (Amplitude Modulated) radio
● FM (Frequency Modulated) radio

33
Q

AM radio offers variety stations that feature different program formats

A
  1. Dramatic programs
  2. Non Dramatic programs
    A. News and commentary
    B. Talk show
    C. Counseling
    D. Educational
    E. Informative
34
Q

In FM radio, the majority of the station offer

A

music and entertainment program formats.

35
Q

on the other hand, can be
considered as the most powerful medium in the mass communication.

A

Television

36
Q

It offers both sight and sounds. It is
more convenient to the audience in terms of
exposure and participation.

A

Television

37
Q

sound, music, and voice

A

Audio

38
Q

footage, graphics, and text

A

Video or visual

39
Q
  1. Dramatic format
A

● Drama series
● Drama Special
● Sitcom

40
Q
  1. Non- dramatic format
A

● News and public affairs program
● Talk show, debate, discussion program
● Educational program
● Informative program
● Variety shows program

41
Q

Where ordinary people can go on their
computer screens and with a few clicks of a
mouse button, fin a vast array of information
and entertainment that originates all around
the world.

A

The New Media: The World Wide Web

42
Q

who invented the world wide web

A

Tim Berners – Lee invented it back in
1989.

43
Q

The world’s largest and most visited
social networking site with more than
900 million users,

A

Facebook

44
Q

easiest way
to connect and share moments with
family and friends online.

A

Facebook

45
Q

Facebook was created by ______ and fellow Harvard
University students, Eduardo Saverin,
Andrew McCollum, Dustin Moskovitz and
Chris Hughes in what year?

A

Mark Zuckerberg February 2004

46
Q

It is an online networking and microblogging
service that enables users to send and
read the text – based messages.

A

Twitter

47
Q

This is
where the word “trending”, “follow back”
and “hashtag” first emanated.

A

Twitter

48
Q

when was twitter created when was it launched, and who made twitter?

A

March 2006 by Jack Dorsey and was
launched by July.

49
Q

originally created to be a photo-sharing
site.

A

Instagram

50
Q

Just recently, it incorporated a 15 –
seconds video – sharing service that
adds up to its main features.

A

Instagram

51
Q

users
can apply digital filters on their pictures
and upload them on various social
network platforms like Facebook,
Twitter, Tumblr or Flickr.

A

Instagram

52
Q

It has become
popular by its hashtags “Throwback
Thursday” and “Flashback Friday.”

A

Instagram

53
Q

who created instagram? and when was it launched

A

by Kevin Systrom and
Mike Krieger and was launched in
October 2010.

54
Q

Popularly known to be a video – sharing
website,

A

Youtube

55
Q

when was youtube launched?

A

Youtube was created in
February 2005 by former Paypal
employees.

56
Q

A blog site that enables users to post
multimedia contents, is one of
the social media sites that contain a
variety of funny pictures and videos
which can be shared and re – shared
thru the dashboard interface and to
other social media sites

A

Tumblr

57
Q

Unregistered users can watch videos
while registered users can upload an
unlimited number of videos. Videos
considered to contain potentially
offensive content are available only to
registered users at least 18 years old.

A

Youtube

58
Q

The Avenues of new media: Social Media
Networking Sites

A
  1. Facebook
  2. Twitter
  3. Instagram
  4. Youtube
  5. Tumblr
59
Q

Types of Media

A

!. Print Media
2. Broadcast Media
3. New Media

60
Q

Types of Broadcast Media

A

Radio Broadcasting
Tv Broadcasting

61
Q

A set of individual competencies needed
to identify, evaluate and use information
in the most ethical, efficient and
effective way across all domains,
occupations and professions.

A

Information Literacy

62
Q

refers to
the ability to recognize when information
is needed and to locate, evaluate,
effectively use and communicate
information in its various formats.

A

Information Literacy

63
Q

Essential Skills to be Information Literate

A

-Recognize the need for information
-Ability to locate and access
-Abl to access and evaluate
-Ability to use the need information effictively

64
Q

defined as the motivation
people think and feel to seek information. It is the reason why people go out of their way to find answers to their questions, or solutions to their problems.

A

The Information Needs

65
Q

According to the University of Washington,
information needs can be divided in two:

A

Demands, Wants

66
Q

refer to the requirement
of information

A

Information Demands

67
Q

deals with the desire to have information.

A

Information Wants

68
Q

explains that there are four points
along the need continuum:

A

Taylor, (1968)

69
Q

Stage/ Elements of Information Literacy

A
  1. Identifying /recognizing information
    needs.
  2. Determining sources of information.
  3. Citing or searching for information.
  4. Analyzing and evaluating the quality of
    information.
  5. Organizing, storing or archiving
    information.
  6. Using information in an ethical, efficient
    and effective way.
70
Q

said that communication of
information requires an understanding of the
data.

A

Meltzer (1971)

71
Q

gives a predetermined set of guidelines
based on a code of morality that people in the
society will follow.

A

Ethics

72
Q

branch of
philosophy that involves systematizing,
defending, and recommending concepts of
right and wrong conduct.

A

ethics

73
Q

Factors of Ethical Information

A

Plagiarism
Common Knowledge
Interpretation
Quotation
Paraphrase

74
Q

using other people’s words and ideas
without clearly acknowledging the
source of information.

A

Plagiarism

75
Q

Facts that can be found in numerous
places and are likely to be widely known.

A

Common Knowledge

76
Q

You must document facts that are not
generally known, or ideas that interpret
facts.

A

Interpretation

77
Q

Using someone’s words directly. When
you use a direct quote, place the
passage between quotation marks, and
document the source according to a
standard documenting style. You need
to cite the source.

A

Quotation

78
Q

Using someone’s ideas, but rephrasing
them in your own words. Although you
will use your own words to paraphrase,
you must still acknowledge and cite the
source of information.

A

Paraphrase

2ND MASTERY TEST (8 decks)

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