Midterm Bold Words Flashcards
Positive Nervousness
controlled nervousness that helps energize a speaker for his presentation
Critical Thinking
focused, organized thinking about such things as the logical relationships among idea, the soundness of evidence, and the differences between fact and opinion
Frame of Reference
the sum of a person’s knowledge, experience, goals, values, and attitudes
Situation
the time and place in which speech communication occurs
Ethnocentrism
the belief that one’s own group or culture is superior to all other groups or cultures
Name-Calling
the use of language to defame, demean, or degrade individuals or groups
Hearing
the vibration of sound waves on the eardrums and the firing of electrochemical impulses in the brain
Listening
paying close attention to, and making sense of, what we hear
Spare “Brain Time”
the difference between the rate at which most people talk (120 to 150 words a minute) and the rate at which the brain can process language (400 to 800 words a minute)
Active Listening
giving undivided attention to a speaker in a genuine effort to understand the speaker’s point of view
Key-word Outline
an outline that briefly notes a speaker’s main points and supporting evidence in rough outline form
Brainstorming
a method of generating ideas for speech topics by free association of words and ideas
General Purpose
broad goal of a speech
Specific Purpose
a single infinitive phrase that state precisely what a speaker hopes to accomplish in his speech
Central Idea
a one-sentence statement that sums up or encapsulates the major ideas of a speech
Residual Message
what a speaker wants the audience to remember after it has forgotten everything else in a speech
Audience-Centeredness
keeping the audience foremost in mind
Identification
a process in which speakers seek to create a bond with the audience by emphasizing common values, goals, and experiences
Egocentrism
the tendency of people to be concerned above all with their own values, beliefs, and well-being
Demographic Audience Analysis
audience analysis that focuses on demographic factors such as age, gender, religion, sexual orientation, group membership, and racial, ethnic, or cultural background
Stereotyping
creating an oversimplified image of a particular group of people, usually by assuming that all members of the group are alike
Situational Audience Analysis
audience analysis that focuses on situational factors such as the size of the audience, the physical setting for the speech, and the disposition of the audience toward the topic, the speaker, and the occasion
Fixed-Alternative Questions
two or more alternatives
Scale Questions
fixed intervals along a scale of answers