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Kin 152 Sport and Fitness Management > Midterm 2 tourism/communic/analytics(SE > Flashcards

Midterm 2 tourism/communic/analytics(SE Flashcards

1
Q

olympic legacy

A

mega sport event tourism
spirit of volunteering
promises of regneration and economic development
destination image

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2
Q

types of sport tourism

A

active sport tourism
event sport tourism
nostalgia sport tourism

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3
Q

active sport tourism

A

travel to take part in sport

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4
Q

examples for active sport tourism

A

adventure tourism
amateur sports
golf and skiing
cycling

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5
Q

event sport tourism

A

sport events as tourist attraction

draw spectators and active sport tourists

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6
Q

three levels of events

A

mega events
hallmark events
smale-scale events

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7
Q

mega events

A

international participation and attention

e.g. FIFA WC, Olympics

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8
Q

Hallmark events

A

major evets associated with certain time of the year or specific location
e.g. wimbledon, tour de france

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9
Q

smale-scale events

A

advantages in hosting those
variety of different events
need for community tourism agencies

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10
Q

examples for small-scale events

A

professional and college level sports

amateur sport events

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11
Q

examples for nostalgia sport tourism

A

visiting sport hall of fames
sport themed vacation
fantacy sport camps
touring sport stadia

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12
Q

dimensions for the sustainability of sport tourism

A

social
economic
environmental

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13
Q

ultimate sport tourism destination

A

ESPN Wide World of Sports Complex

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14
Q

sport volunteer tourism

A

travel to volunteer at sport event

Spirit of Sydney (SOS)

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15
Q

first docial media games

A

2012 London

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16
Q

social dimesion for the sustainability of sport tourism

A

positive outcomes of sport tourism: political relations, cultural relations/integration, pride and excitement
negative outcomes of sport tourism: low-income population displaced, price increases, crime, communit voice ignored

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17
Q

economic dimension of sustainability of sport tourism

A

economic impact analysis (affected by different factors)
displacement effect
sport event leverage

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18
Q

sport event leverage

A

thinking of sport event as stratetic recource rather than one-off event
more beneficial to host multiple, recurring, medium, small-size events

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19
Q

environmental dimesnion of sustainability of sport tourism

A 
constructions
transportation
climate change
environmental impact (habitats, easthetics, functionality, maintenance)
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20
Q

ecological economics

A

every product is made of materials coming out of earth

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21
Q

what does sport communication include

A

myriad actions and activities

sharing of symbols as meaning is through interaction created

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22
Q

framework of sport communication

A 
variety of genres
context depends on setting
it is a process
elements are different parties involved
effects
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23
Q

exmaples of sport communication

A 
press release
posting on team´s social media
post game press confrences
marketing message
brand building
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24
Q

elements in sport communication process

A

sender
message
channel through which message is delivered
receiver

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25
Shanon and Weaver (1949)
sender encoding (sender assigning own perspective to message - unique) message channel receiver decoding (receiver interprets message from his perspective)
26
what elements did Schramm (1954) add to the communication process
feedback | sender and receiver must share language, vocab, interest, or undertanding
27
theories of mass media effects
``` uses and gratification agenda setting innovation diffusion of information modeling and cultivation ```
28
what provides a framework for interaction between communication dynmaics and settings
strategic sport communication model (SSCM)
29
elements of strategic sport communication model (SSCM)
sport communication process personal and organization communication mass media communication services and support
30
strategic sport communication model (SSCM) component I
Personal and Organizational Communication
31
Personal Communication of strategic sport communication model (SSCM)
intra- and interpersonal and small groups
32
organization communication of strategic sport communication model (SSCM)
intra- and interorganizational
33
strategic sport communication model (SSCM) component II
sport mass media
34
sport mass media strategic sport communication model (SSCM)
``` publishing and print communication electronic and visual communication (production, packaging, distribution) new media (online) ```
35
strategic sport communication model (SSCM) component III
Sport Communication services and support
36
sport communication services and support of strategic sport communication model (SSCM)
integrated marketing | public relations and crisis communication
37
sport public relations
one-way model | two-way model
38
what do media relations specialists do
write news releases plan news conferences manage game services
39
various PR positions
corporate communications employee and volunteer relations digital media manger relations with donors, government and governing bodies
40
two way model of public relations
more feedback assymmetric -> communicate message to make stakeholder the way you want symmetric ->negotiation (brand wants reflection from fans)
41
one way model of public relations
limited feedback publicity and press agency model (brand - consumer) public info model (more info provided by organization, e.g. press conferences, most often used in sports)
42
process of sport analytics
collect data analyze data communicate results
43
different data collected
primary - what we collect on our own secondary - gathered by someone else continous, ordered, categorical, unstructured
44
two areas of analytics in sports
on-field outcomes | busines outcomes
45
on-field outcomes
``` likelihood to win # of points scored ```
46
business outcomes
attendance revenue operational efficiency consumer engagement brand management
47
pythagorean win percentage expectancy
formula used to predict a team´s winning % based on # of points scored PF(square) / PF(squared) + PA(squared) pretty close to actual winning %
48
sport analytics techiques
regression | bayes´ rule
49
regression
describes the relationship between one or more continous dependent and one or more independent variables find a line of best fit
50
bayes´ rule
formula to predict the probability of an uncertain categorial outcome especially if we know "something§ about outcome before conducting analysis
51
international profile
building sport fan equity through analytics increase brand and consumer value Data mining, machine learning, and unstructured data analysis bring new insights and direction to sport marketers
52
examples of international profile
predict likelihood of attending a game | percentage of taking an offer
53
sport analytics in practice applications for managers
player valuation | entry-level draft
54
sport analytics in practice application for coaches
distance-field location matrix of qurterback´s pass-completion rates lineup construction reports
55
sport analytics in practice applications for sport business
variable and dynmaic ticket pricing customer relations management target market messages
56
other parts of sport analytics in practice
google analytics and google trends | social media analytics
57
social media and sport analytics
MVPindex catalogs mentiones, references, comments and other relevant data determine value for social media initiatives for teams and sponsors
58
what is entrepreneurship
innovative and creative thinking reinventing old business models comfort with taking strategic risks
59
why is sport entremreneurship important
sport is deeply connected to society + can deliver business and social products -> SE can be the catalyst for attaining shared value
60
location of entrepreneurship
in between sport (including tech, business, venture,S4D, Sociology) and business/management
61
two regressions to predict
deal value | likelihood of AA
62
partitioned (aufgeteilt) pricing
some risks | risks worse for firms with low brand equity
63
sport intrapreneurship
sport ownership´s effect on team-level outcomes
64
future work in sport entrepreneurship
smart stadia (safety, security, ticket sales, audience segmentation, concessions, merch, logistics...
65
intrpreneurship in large sport organizations
micro: interpersonal norms meso: workgroup functionslity and structure macro: culture and leadership
66
athlete entrepreneurship
athlete branding as athlete empowerment

Kin 152 Sport and Fitness Management (5 decks)

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