Midterm 2 tourism/communic/analytics(SE Flashcards
olympic legacy
mega sport event tourism
spirit of volunteering
promises of regneration and economic development
destination image
types of sport tourism
active sport tourism
event sport tourism
nostalgia sport tourism
active sport tourism
travel to take part in sport
examples for active sport tourism
adventure tourism
amateur sports
golf and skiing
cycling
event sport tourism
sport events as tourist attraction
draw spectators and active sport tourists
three levels of events
mega events
hallmark events
smale-scale events
mega events
international participation and attention
e.g. FIFA WC, Olympics
Hallmark events
major evets associated with certain time of the year or specific location
e.g. wimbledon, tour de france
smale-scale events
advantages in hosting those
variety of different events
need for community tourism agencies
examples for small-scale events
professional and college level sports
amateur sport events
examples for nostalgia sport tourism
visiting sport hall of fames
sport themed vacation
fantacy sport camps
touring sport stadia
dimensions for the sustainability of sport tourism
social
economic
environmental
ultimate sport tourism destination
ESPN Wide World of Sports Complex
sport volunteer tourism
travel to volunteer at sport event
Spirit of Sydney (SOS)
first docial media games
2012 London
social dimesion for the sustainability of sport tourism
positive outcomes of sport tourism: political relations, cultural relations/integration, pride and excitement
negative outcomes of sport tourism: low-income population displaced, price increases, crime, communit voice ignored
economic dimension of sustainability of sport tourism
economic impact analysis (affected by different factors)
displacement effect
sport event leverage
sport event leverage
thinking of sport event as stratetic recource rather than one-off event
more beneficial to host multiple, recurring, medium, small-size events
environmental dimesnion of sustainability of sport tourism
constructions transportation climate change environmental impact (habitats, easthetics, functionality, maintenance)
ecological economics
every product is made of materials coming out of earth
what does sport communication include
myriad actions and activities
sharing of symbols as meaning is through interaction created
framework of sport communication
variety of genres context depends on setting it is a process elements are different parties involved effects
exmaples of sport communication
press release posting on team´s social media post game press confrences marketing message brand building
elements in sport communication process
sender
message
channel through which message is delivered
receiver
Shanon and Weaver (1949)
sender
encoding (sender assigning own perspective to message - unique)
message
channel
receiver
decoding (receiver interprets message from his perspective)
what elements did Schramm (1954) add to the communication process
feedback
sender and receiver must share language, vocab, interest, or undertanding
theories of mass media effects
uses and gratification agenda setting innovation diffusion of information modeling and cultivation
what provides a framework for interaction between communication dynmaics and settings
strategic sport communication model (SSCM)
elements of strategic sport communication model (SSCM)
sport communication process
personal and organization communication
mass media
communication services and support
strategic sport communication model (SSCM) component I
Personal and Organizational Communication
Personal Communication of strategic sport communication model (SSCM)
intra- and interpersonal and small groups
organization communication of strategic sport communication model (SSCM)
intra- and interorganizational
strategic sport communication model (SSCM) component II
sport mass media
sport mass media strategic sport communication model (SSCM)
publishing and print communication electronic and visual communication (production, packaging, distribution) new media (online)
strategic sport communication model (SSCM) component III
Sport Communication services and support
sport communication services and support of strategic sport communication model (SSCM)
integrated marketing
public relations and crisis communication
sport public relations
one-way model
two-way model
what do media relations specialists do
write news releases
plan news conferences
manage game services
various PR positions
corporate communications
employee and volunteer relations
digital media manger
relations with donors, government and governing bodies
two way model of public relations
more feedback
assymmetric -> communicate message to make stakeholder the way you want
symmetric ->negotiation (brand wants reflection from fans)
one way model of public relations
limited feedback
publicity and press agency model (brand - consumer)
public info model (more info provided by organization, e.g. press conferences, most often used in sports)
process of sport analytics
collect data
analyze data
communicate results
different data collected
primary - what we collect on our own
secondary - gathered by someone else
continous, ordered, categorical, unstructured
two areas of analytics in sports
on-field outcomes
busines outcomes
on-field outcomes
likelihood to win # of points scored
business outcomes
attendance revenue
operational efficiency
consumer engagement
brand management
pythagorean win percentage expectancy
formula used to predict a team´s winning % based on # of points scored
PF(square) / PF(squared) + PA(squared)
pretty close to actual winning %
sport analytics techiques
regression
bayes´ rule
regression
describes the relationship between one or more continous dependent and one or more independent variables
find a line of best fit
bayes´ rule
formula to predict the probability of an uncertain categorial outcome
especially if we know “something§ about outcome before conducting analysis
international profile
building sport fan equity through analytics
increase brand and consumer value
Data mining, machine learning, and unstructured data analysis bring new insights and direction to sport marketers
examples of international profile
predict likelihood of attending a game
percentage of taking an offer
sport analytics in practice applications for managers
player valuation
entry-level draft
sport analytics in practice application for coaches
distance-field location matrix of qurterback´s pass-completion rates
lineup construction reports
sport analytics in practice applications for sport business
variable and dynmaic ticket pricing
customer relations management
target market messages
other parts of sport analytics in practice
google analytics and google trends
social media analytics
social media and sport analytics
MVPindex
catalogs mentiones, references, comments and other relevant data
determine value for social media initiatives for teams and sponsors
what is entrepreneurship
innovative and creative thinking
reinventing old business models
comfort with taking strategic risks
why is sport entremreneurship important
sport is deeply connected to society + can deliver business and social products -> SE can be the catalyst for attaining shared value
location of entrepreneurship
in between sport (including tech, business, venture,S4D, Sociology) and business/management
two regressions to predict
deal value
likelihood of AA
partitioned (aufgeteilt) pricing
some risks
risks worse for firms with low brand equity
sport intrapreneurship
sport ownership´s effect on team-level outcomes
future work in sport entrepreneurship
smart stadia (safety, security, ticket sales, audience segmentation, concessions, merch, logistics…
intrpreneurship in large sport organizations
micro: interpersonal norms
meso: workgroup functionslity and structure
macro: culture and leadership
athlete entrepreneurship
athlete branding as athlete empowerment
