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Kin 152 Sport and Fitness Management > Midterm 2 tourism/communic/analytics(SE > Flashcards

Midterm 2 tourism/communic/analytics(SE Flashcards

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Sports Trivia flashcards
1
Q

olympic legacy

A

mega sport event tourism
spirit of volunteering
promises of regneration and economic development
destination image

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2
Q

types of sport tourism

A

active sport tourism
event sport tourism
nostalgia sport tourism

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3
Q

active sport tourism

A

travel to take part in sport

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4
Q

examples for active sport tourism

A

adventure tourism
amateur sports
golf and skiing
cycling

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5
Q

event sport tourism

A

sport events as tourist attraction

draw spectators and active sport tourists

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6
Q

three levels of events

A

mega events
hallmark events
smale-scale events

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7
Q

mega events

A

international participation and attention

e.g. FIFA WC, Olympics

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8
Q

Hallmark events

A

major evets associated with certain time of the year or specific location
e.g. wimbledon, tour de france

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9
Q

smale-scale events

A

advantages in hosting those
variety of different events
need for community tourism agencies

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10
Q

examples for small-scale events

A

professional and college level sports

amateur sport events

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11
Q

examples for nostalgia sport tourism

A

visiting sport hall of fames
sport themed vacation
fantacy sport camps
touring sport stadia

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12
Q

dimensions for the sustainability of sport tourism

A

social
economic
environmental

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13
Q

ultimate sport tourism destination

A

ESPN Wide World of Sports Complex

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14
Q

sport volunteer tourism

A

travel to volunteer at sport event

Spirit of Sydney (SOS)

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15
Q

first docial media games

A

2012 London

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16
Q

social dimesion for the sustainability of sport tourism

A

positive outcomes of sport tourism: political relations, cultural relations/integration, pride and excitement
negative outcomes of sport tourism: low-income population displaced, price increases, crime, communit voice ignored

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17
Q

economic dimension of sustainability of sport tourism

A

economic impact analysis (affected by different factors)
displacement effect
sport event leverage

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18
Q

sport event leverage

A

thinking of sport event as stratetic recource rather than one-off event
more beneficial to host multiple, recurring, medium, small-size events

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19
Q

environmental dimesnion of sustainability of sport tourism

A 
constructions
transportation
climate change
environmental impact (habitats, easthetics, functionality, maintenance)
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20
Q

ecological economics

A

every product is made of materials coming out of earth

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21
Q

what does sport communication include

A

myriad actions and activities

sharing of symbols as meaning is through interaction created

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22
Q

framework of sport communication

A 
variety of genres
context depends on setting
it is a process
elements are different parties involved
effects
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23
Q

exmaples of sport communication

A 
press release
posting on team´s social media
post game press confrences
marketing message
brand building
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24
Q

elements in sport communication process

A

sender
message
channel through which message is delivered
receiver

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25
Q

Shanon and Weaver (1949)

A

sender
encoding (sender assigning own perspective to message - unique)
message
channel
receiver
decoding (receiver interprets message from his perspective)

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26
Q

what elements did Schramm (1954) add to the communication process

A

feedback

sender and receiver must share language, vocab, interest, or undertanding

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27
Q

theories of mass media effects

A 
uses and gratification
agenda setting
innovation
diffusion of information
modeling and cultivation
28
Q

what provides a framework for interaction between communication dynmaics and settings

A

strategic sport communication model (SSCM)

29
Q

elements of strategic sport communication model (SSCM)

A

sport communication process
personal and organization communication
mass media
communication services and support

30
Q

strategic sport communication model (SSCM) component I

A

Personal and Organizational Communication

31
Q

Personal Communication of strategic sport communication model (SSCM)

A

intra- and interpersonal and small groups

32
Q

organization communication of strategic sport communication model (SSCM)

A

intra- and interorganizational

33
Q

strategic sport communication model (SSCM) component II

A

sport mass media

34
Q

sport mass media strategic sport communication model (SSCM)

A 
publishing and print communication
electronic and visual communication (production, packaging, distribution)
new media (online)
35
Q

strategic sport communication model (SSCM) component III

A

Sport Communication services and support

36
Q

sport communication services and support of strategic sport communication model (SSCM)

A

integrated marketing

public relations and crisis communication

37
Q

sport public relations

A

one-way model

two-way model

38
Q

what do media relations specialists do

A

write news releases
plan news conferences
manage game services

39
Q

various PR positions

A

corporate communications
employee and volunteer relations
digital media manger
relations with donors, government and governing bodies

40
Q

two way model of public relations

A

more feedback
assymmetric -> communicate message to make stakeholder the way you want
symmetric ->negotiation (brand wants reflection from fans)

41
Q

one way model of public relations

A

limited feedback
publicity and press agency model (brand - consumer)
public info model (more info provided by organization, e.g. press conferences, most often used in sports)

42
Q

process of sport analytics

A

collect data
analyze data
communicate results

43
Q

different data collected

A

primary - what we collect on our own
secondary - gathered by someone else
continous, ordered, categorical, unstructured

44
Q

two areas of analytics in sports

A

on-field outcomes

busines outcomes

45
Q

on-field outcomes

A 
likelihood to win
# of points scored
46
Q

business outcomes

A

attendance revenue
operational efficiency
consumer engagement
brand management

47
Q

pythagorean win percentage expectancy

A

formula used to predict a team´s winning % based on # of points scored
PF(square) / PF(squared) + PA(squared)
pretty close to actual winning %

48
Q

sport analytics techiques

A

regression

bayes´ rule

49
Q

regression

A

describes the relationship between one or more continous dependent and one or more independent variables
find a line of best fit

50
Q

bayes´ rule

A

formula to predict the probability of an uncertain categorial outcome
especially if we know “something§ about outcome before conducting analysis

51
Q

international profile

A

building sport fan equity through analytics
increase brand and consumer value
Data mining, machine learning, and unstructured data analysis bring new insights and direction to sport marketers

52
Q

examples of international profile

A

predict likelihood of attending a game

percentage of taking an offer

53
Q

sport analytics in practice applications for managers

A

player valuation

entry-level draft

54
Q

sport analytics in practice application for coaches

A

distance-field location matrix of qurterback´s pass-completion rates
lineup construction reports

55
Q

sport analytics in practice applications for sport business

A

variable and dynmaic ticket pricing
customer relations management
target market messages

56
Q

other parts of sport analytics in practice

A

google analytics and google trends

social media analytics

57
Q

social media and sport analytics

A

MVPindex
catalogs mentiones, references, comments and other relevant data
determine value for social media initiatives for teams and sponsors

58
Q

what is entrepreneurship

A

innovative and creative thinking
reinventing old business models
comfort with taking strategic risks

59
Q

why is sport entremreneurship important

A

sport is deeply connected to society + can deliver business and social products -> SE can be the catalyst for attaining shared value

60
Q

location of entrepreneurship

A

in between sport (including tech, business, venture,S4D, Sociology) and business/management

61
Q

two regressions to predict

A

deal value

likelihood of AA

62
Q

partitioned (aufgeteilt) pricing

A

some risks

risks worse for firms with low brand equity

63
Q

sport intrapreneurship

A

sport ownership´s effect on team-level outcomes

64
Q

future work in sport entrepreneurship

A

smart stadia (safety, security, ticket sales, audience segmentation, concessions, merch, logistics…

65
Q

intrpreneurship in large sport organizations

A

micro: interpersonal norms
meso: workgroup functionslity and structure
macro: culture and leadership

66
Q

athlete entrepreneurship

A

athlete branding as athlete empowerment

Kin 152 Sport and Fitness Management (5 decks)

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