Midterm #1 Chapter 1-7 Flashcards
why os sport industry powerful; different from other indurstries
it is not affected by general flows of economies
why is sport not affected by economical flows
serves basic psychological needs (eustress, relaxation, competition, comradery)
strengthning of sport industry through inproving tech.
another differentiator of the sport industry
different sport value chain
normal product value chain
customer has role of buying endproduct
product increases in value with every step
sport product value chain
co-created by everyone involved
consumption, production, distribution and feedback occur at the same time
core sport product within the sport value chain
core product is the start for all other chains within the industry
professional preparation for the sport industry
general education major courses in sport management specialized training field experience ...
what is a professional attitude reflected in?
personal appearance
adjustment to workplace
professional image
posture
social media
attire and accessories
business etiquette
telephone
voicemail
email
when and where was the first sport management program established
1966 Ohio University
sport management
regulation management of recources marketing finance operations ...
what do professionals need to understand in terms of different types of sports
good understanding of traditional and new sports
settings for sporting activities
singe, multi-, and college sports media sports sponsors professional services facilities manufactures and retailers
sport industry segments
product type model
economic impact model
sport activity model
contemporary sport management (CSM) sport industry sectors model
3 sectors of contemporary sport management model (CSM)
public sector (fed./ state/ local govern. nonprofit sector (national/state sports organizations) commercial sector (pro org. media, sporting goods) - NCAA, NFL, ESPN)
what is a stakeholder
sb. who has interest in a sport product
not all stakeholders are stockholders
examples for stakeholders
fans, cities, media, owners, sponsors…
what is a stockholder
sb. who has money invested, owns stocks
all stockholders are stakeholders
unique aspects of sport management
sport marketing
sport enterprise financial structure
sport industry career paths
sport as a social institution
sport marketing
is different because the product is gone after a game is over; more complimentary than core product
how is the sport industry a social institution
industry reaches higher diversity and social expectations
critical thinking
awareness of a set of interrelated critical questions
ability to ask and answe critical questions at appropriate timedesire to use those questions and accept result as guide to behave
future challenges and opportunities in the sport industry
tech
ethics and social responsibility
globilazation of sport
guidlines for maing ethical decisions
recognize ethical issue
evaluate alternative actions
make decision and test it
act and reflect on outcome
what can organizations achieve when they work in a collective
economies of scale
economies of scope
process by which sport organizations achieve goal
input -> transformation -> outputs
types of sport organizations
public
nonprofit
commercial
organizational environment
everything outside of the organization
devising strategies, tech., used power
role of stakeholdera
two organizational environment categories
general and specific
general environment elements
economy tech politics social and cultural forces demography PESTEL