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Kin 152 Sport and Fitness Management > Midterm # 1 Chapter 8/9 > Flashcards

Midterm # 1 Chapter 8/9 Flashcards

1
Q

first intercollegiate sport event

A

havard vs. yale
rowing
idea developed from tourism and economic development

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2
Q

size and significance of collegiate athletics

A

increasingly global

increasing media rights, licensing deals, ticket sales, audience share

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3
Q

National Collegiate Athletic Association (NCAA)

A

largest and most ifluential college sport governing body in U.S.
membership seperated in 3 divisions

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4
Q

football subdivision in the NCAA

A

football bowl subdivision (FBS)

football championship subdivision (FCS)

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5
Q

Responsibilities of the board of governors of the NCAA

A

reolving litigation
policy positions
budget approval

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6
Q

what governances are below the board of governance

A

each division has two bodies that work together

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7
Q

National College Players Association

A

not organized players´ association

works outside the scope of the NCAA - soft influence

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8
Q

who does the National College Players Association work together with

A

public policy makers

government officials

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9
Q

other national governance bodies within collegiate athletics

A

National Association of Intercollegiate Athletics (NAIA)

National Chrisitan College Athletic Association (NCCAA)

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10
Q

governance of 2-year institutions

A

national junior college athletic association (NJCAA)

california community college athletic association (CCCAA)

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11
Q

until when did the NCAA not support women´s athletic competition

A

1981

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12
Q

main functions of athletic conferences

A

make rules and regulations

negotiate TV contracts and revenue distribution

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13
Q

why do schools try to change conferences

A

to increase their revenue

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14
Q

early history of athletic conferences

A

1895 - prevent pro athletes from enrolling in schools part time

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15
Q

paycheck game

A

smaller school gets a check from bigger school for game
TV exposure for smaller school
practice partner for bigger school

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16
Q

what does the equity in athletics disclosure act (EADA) include

A

gender equity
title IX
reveue, expenses, profit

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17
Q

calculation for profit

A

revenue - expenses

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18
Q

revenue in D III schools

A

institutional funds
ticket sales
licensing & merch
mostly internal source

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19
Q

what are the goals of D III schools

A

usually internal orientated, rather than external

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20
Q

Division I revenue

A 
broadcast rights
tickets
licensing and merch
game day ops
mostly external sources
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21
Q

goals of D I schools

A

balance internal and external matters

manage a national brand

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22
Q

intercollegiate athletic structure

A

D I schools usually highly formalized
low specialization in D III schools
high centralization in D I schools

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23
Q

key functions of Intercollegiat athletics administrators

A 
planning 
organization
staffing
directing
coordinating
reporting
budgeting
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24
Q

director of athletics withing collegiate sport

A

job duties
education
prior coaching experience
varies a lot between divisions

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25
assistant AD in collegiate athletics
seperated by funtion from AD marketing, facilities, finance "mid-level manager"
26
first-line managers in Aethletic departments
``` academic coordinator business and finance manager compliance officer event and facility manager marketing and promotion director ticket manager ... ```
27
administrators in governing bodies
conference commissioners | different skill set
28
benefits and challenges college sport faces with the age of technology
connect with loyal fans deliver information generate revenue
29
challenges college sport faces with the age of technology
management of athletic administrators, coaches and athletes´ online actions
30
computer analytic models and coach hirings
use of computer models and data analytics to evaluate a coach´s potential success
31
what forms the professional sport industry
labor management (owners, GMs) governance (commissioner-, league office)
32
unique aspects of professional sports
interdependence structure and governance labor-management relations role of electronic and new media
33
interdependence
teams compete and cooperate simultanously legue think revenue share luxury tax
34
revenue share
certain % of money a team makes is shared by all the teams in the league
35
luxury tax
wealthy teams with a certain payroll, pay certain % of tax | paid to the league and shared between the other teams
36
strucutre and governance
league commissioner board of governors or committee structure composed of the team owners central administrative unit minor league
37
minor leagues
affiliated minor league team develop players for pro leagues | unaffilated teams
38
labor-management relations
``` baseball´s antitrust exemption collective bargaining free agency salary cap player draft ```
39
baseball antitrust exemption
prevent monopolies
40
collective bargaining
``` players union right to self-organize right to bargain collectively through union right to strike (lockouts in sport) bargaining can be related to any item ```
41
free agency
after accomplishing a contract player is able to negotiate and make new contract with highest bidder did not exist for a long time in sports
42
salary cap
limit on how much a team can pay to a whole pool of their players is formed of the average revenue of the team
43
player draft
worst team of prior year has access to best talent
44
importance of TV in professional sports
revenue enhances enjoyment of watching sport events increase in sponsorship fees
45
emerging sources of media coverage
satellite TV providers twitter OTT streaming
46
reasons why leagues need TV and new media
revenue from distribution contracts increase fan enjoyment/consumption experience increase exposure for ad $
47
trends in new media
fragmentation (monthly fees, pay-per-view) digitalization (streaming directly to smartphone) Interactive (#...)
48
difference between NFL and all other major league teams related to media contracts
NFL teams cannot "go local" - sign with media broadcast partners in region NFL owns the media rights and control
49
vertical integration
league owns their own TV broadcasts
50
gate rceipts (i.e. attendance)
changed with invention of TV | still decent amount of revenue with ticket sales
51
revenue sources for professional sport teams
``` media contracts vertical integration gate receipts licensing and merchandise new licensing opportunities sponsorship ```
52
licensing and merchandising revenue
royalties - league receives certain amount of sold product
53
new licensing opportunities
overseas (expanding brand into new geographics) | video games
54
sponsorship
revenue per agreement has declined | amount of sponsors increased (each team more then 100)
55
future challenges facing professional sports
maintain labor-management harmony managing new technology (consumer baraining power - power choices to watch; VR) dealing with globalization
56
executive position in pro sports
``` chief executive or operating officer (CEO) chief financial officer (CFO) chief marketing officer (CMO) general counsel general manager (planning team roster) ```
57
player personell position within pro sports
``` medical training and team support coaching staff player education and relatiosn video staff stadium and facility staff ```
58
business positions within pro sports
``` ticket and corporate sales game experience advertising and promotion community and media relation ... ```
59
why are our actions, emotions, judgements and perceptions affected
because senses that our brain receives are situationally affected
60
what is negotiation about
recognize different perceptions and reconsiling (abstimmen) them
61
sources of conflict in negotiations
``` different objectives overlapping power abuse of power overlapping activities misconstruing of roles/responsibilities ```
62
negotiations in sports
agents - teams (player contracts) player assosiations - leagues (dicipline) player associations - owners (CBA) league - distributors (value of rights cntracts) teams - sponsors (dollar value of sponsorship)
63
what do parties tend to feel during negotiations
a. win the negotiation and sacrifice some ideal objective | b. lose the negotiation and sacrifice even more
64
what knowledge has revolutionized how sport managers work
cognitive biases (tendenzen)
65
mistakes during negotiations
viewing on fixed pie (fixed number) anchoring on the first offer escalating commitment

Kin 152 Sport and Fitness Management (5 decks)

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