Midterm # 1 Chapter 8/9 Flashcards

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1
Q

first intercollegiate sport event

A

havard vs. yale
rowing
idea developed from tourism and economic development

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2
Q

size and significance of collegiate athletics

A

increasingly global

increasing media rights, licensing deals, ticket sales, audience share

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3
Q

National Collegiate Athletic Association (NCAA)

A

largest and most ifluential college sport governing body in U.S.
membership seperated in 3 divisions

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4
Q

football subdivision in the NCAA

A

football bowl subdivision (FBS)

football championship subdivision (FCS)

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5
Q

Responsibilities of the board of governors of the NCAA

A

reolving litigation
policy positions
budget approval

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6
Q

what governances are below the board of governance

A

each division has two bodies that work together

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7
Q

National College Players Association

A

not organized players´ association

works outside the scope of the NCAA - soft influence

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8
Q

who does the National College Players Association work together with

A

public policy makers

government officials

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9
Q

other national governance bodies within collegiate athletics

A

National Association of Intercollegiate Athletics (NAIA)

National Chrisitan College Athletic Association (NCCAA)

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10
Q

governance of 2-year institutions

A

national junior college athletic association (NJCAA)

california community college athletic association (CCCAA)

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11
Q

until when did the NCAA not support women´s athletic competition

A

1981

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12
Q

main functions of athletic conferences

A

make rules and regulations

negotiate TV contracts and revenue distribution

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13
Q

why do schools try to change conferences

A

to increase their revenue

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14
Q

early history of athletic conferences

A

1895 - prevent pro athletes from enrolling in schools part time

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15
Q

paycheck game

A

smaller school gets a check from bigger school for game
TV exposure for smaller school
practice partner for bigger school

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16
Q

what does the equity in athletics disclosure act (EADA) include

A

gender equity
title IX
reveue, expenses, profit

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17
Q

calculation for profit

A

revenue - expenses

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18
Q

revenue in D III schools

A

institutional funds
ticket sales
licensing & merch
mostly internal source

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19
Q

what are the goals of D III schools

A

usually internal orientated, rather than external

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20
Q

Division I revenue

A
broadcast rights
tickets
licensing and merch
game day ops
mostly external sources
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21
Q

goals of D I schools

A

balance internal and external matters

manage a national brand

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22
Q

intercollegiate athletic structure

A

D I schools usually highly formalized
low specialization in D III schools
high centralization in D I schools

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23
Q

key functions of Intercollegiat athletics administrators

A
planning 
organization
staffing
directing
coordinating
reporting
budgeting
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24
Q

director of athletics withing collegiate sport

A

job duties
education
prior coaching experience
varies a lot between divisions

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25
Q

assistant AD in collegiate athletics

A

seperated by funtion from AD
marketing, facilities, finance
“mid-level manager”

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26
Q

first-line managers in Aethletic departments

A
academic coordinator
business and finance manager
compliance officer
event and facility manager
marketing and promotion director
ticket manager
...
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27
Q

administrators in governing bodies

A

conference commissioners

different skill set

28
Q

benefits and challenges college sport faces with the age of technology

A

connect with loyal fans
deliver information
generate revenue

29
Q

challenges college sport faces with the age of technology

A

management of athletic administrators, coaches and athletes´ online actions

30
Q

computer analytic models and coach hirings

A

use of computer models and data analytics to evaluate a coach´s potential success

31
Q

what forms the professional sport industry

A

labor
management (owners, GMs)
governance (commissioner-, league office)

32
Q

unique aspects of professional sports

A

interdependence
structure and governance
labor-management relations
role of electronic and new media

33
Q

interdependence

A

teams compete and cooperate simultanously
legue think
revenue share
luxury tax

34
Q

revenue share

A

certain % of money a team makes is shared by all the teams in the league

35
Q

luxury tax

A

wealthy teams with a certain payroll, pay certain % of tax

paid to the league and shared between the other teams

36
Q

strucutre and governance

A

league commissioner
board of governors or committee structure composed of the team owners
central administrative unit
minor league

37
Q

minor leagues

A

affiliated minor league team develop players for pro leagues

unaffilated teams

38
Q

labor-management relations

A
baseball´s antitrust exemption
collective bargaining
free agency
salary cap
player draft
39
Q

baseball antitrust exemption

A

prevent monopolies

40
Q

collective bargaining

A
players union
right to self-organize
right to bargain collectively through union
right to strike (lockouts in sport)
bargaining can be related to any item
41
Q

free agency

A

after accomplishing a contract player is able to negotiate and make new contract with highest bidder
did not exist for a long time in sports

42
Q

salary cap

A

limit on how much a team can pay to a whole pool of their players
is formed of the average revenue of the team

43
Q

player draft

A

worst team of prior year has access to best talent

44
Q

importance of TV in professional sports

A

revenue
enhances enjoyment of watching sport events
increase in sponsorship fees

45
Q

emerging sources of media coverage

A

satellite TV providers
twitter
OTT streaming

46
Q

reasons why leagues need TV and new media

A

revenue from distribution contracts
increase fan enjoyment/consumption experience
increase exposure for ad $

47
Q

trends in new media

A

fragmentation (monthly fees, pay-per-view)
digitalization (streaming directly to smartphone)
Interactive (#…)

48
Q

difference between NFL and all other major league teams related to media contracts

A

NFL teams cannot “go local” - sign with media broadcast partners in region
NFL owns the media rights and control

49
Q

vertical integration

A

league owns their own TV broadcasts

50
Q

gate rceipts (i.e. attendance)

A

changed with invention of TV

still decent amount of revenue with ticket sales

51
Q

revenue sources for professional sport teams

A
media contracts
vertical integration
gate receipts
licensing and merchandise
new licensing opportunities
sponsorship
52
Q

licensing and merchandising revenue

A

royalties - league receives certain amount of sold product

53
Q

new licensing opportunities

A

overseas (expanding brand into new geographics)

video games

54
Q

sponsorship

A

revenue per agreement has declined

amount of sponsors increased (each team more then 100)

55
Q

future challenges facing professional sports

A

maintain labor-management harmony
managing new technology (consumer baraining power - power choices to watch; VR)
dealing with globalization

56
Q

executive position in pro sports

A
chief executive or operating officer (CEO)
chief financial officer (CFO)
chief marketing officer (CMO)
general counsel
general manager (planning team roster)
57
Q

player personell position within pro sports

A
medical training and team support
coaching staff
player education and relatiosn
video staff
stadium and facility staff
58
Q

business positions within pro sports

A
ticket and corporate sales
game experience
advertising and promotion
community and media relation
...
59
Q

why are our actions, emotions, judgements and perceptions affected

A

because senses that our brain receives are situationally affected

60
Q

what is negotiation about

A

recognize different perceptions and reconsiling (abstimmen) them

61
Q

sources of conflict in negotiations

A
different objectives
overlapping power
abuse of power
overlapping activities
misconstruing of roles/responsibilities
62
Q

negotiations in sports

A

agents - teams (player contracts)
player assosiations - leagues (dicipline)
player associations - owners (CBA)
league - distributors (value of rights cntracts)
teams - sponsors (dollar value of sponsorship)

63
Q

what do parties tend to feel during negotiations

A

a. win the negotiation and sacrifice some ideal objective

b. lose the negotiation and sacrifice even more

64
Q

what knowledge has revolutionized how sport managers work

A

cognitive biases (tendenzen)

65
Q

mistakes during negotiations

A

viewing on fixed pie (fixed number)
anchoring on the first offer
escalating commitment