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Spring 24 > midterm > Flashcards

midterm Flashcards

1
Q

5 divisions of a retail store

A
  1. sales promotion
  2. merchandising
  3. management
  4. finance
  5. human resources
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2
Q

responsibilities of visual merchandising department

A
  • merch presentation
  • store/department design
  • store signage
  • store/department layout
  • merch placement and display
  • building store’s brand image
  • developing store environment
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3
Q

specific objectives of visual merchandising and display

A
  • entice customer into store
  • stimulate, motivate, and arouse customer curiosity and interest
  • sell
  • inform, educate, introduce, and explain new trends/concepts/products
  • convince customer of the value
  • be the silent seller
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4
Q

brand image

A

combo of tangible and intangible factors that describe what a shopper thinks about their relationship with the store

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5
Q

how do you communicate a brand image

A
  • company mission statement
  • sales associates relationships with customers
  • store interiors
  • store locations
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6
Q

store image

A
  • what makes one shop there over another store
  • positioning of a store in the channel of distribution
  • differentiation from competition
  • exclusivity of offerings
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7
Q

elements to consider when building store image

A
  • physical
  • personal
  • customer service
  • product
  • price
  • placement
  • integrated promotional mix
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8
Q

store exteriors: marquee and banner

A

marquee: architectural canopies, extending out over their entrances
banner: outdoor fabric banner

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9
Q

store exteriors: advantages and disadvantages of awnings

A

advantages: supply shelter to weather, make viewing window more pleasant in the heat, and cuts down on glare and reflection
disadvantage: reduces effects of sunlight on displays

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10
Q

store exteriors: 4 types of windows found in a storefront

A
  1. straight front
  2. angled front
  3. arcade front
  4. corner front
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11
Q

store exteriors: types of windows found in malls

A
  1. open facade
  2. glass facade
  3. closed facade
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12
Q

display tools and strategies

A

art elements:
- color
- texture
- line
design principles:
- composition

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13
Q

what is the biggest motivation for buying something

A

color

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14
Q

are color trends limited to clothing?

A

no

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15
Q

color story

A

trending palette of complimentary colors

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16
Q

can texture effect color?

A

yes

17
Q

why is texture important

A

influences mood

18
Q

what is the difference between direction and line

A

lines are a direction

19
Q

what are the types of lines and what do they represent

A
  • vertical: elegance and refinement
  • horizontal: easygoing, calm, peaceful
  • diagonal: excitement and movement
  • curved: grace, charm, femininity
20
Q

what are the parts of a composition

A
  • balance
  • dominance
  • constrast
  • rhythm
  • proportion
21
Q

difference between informal and formal balance

A

formal: symmetrical
informal; asymmetrical

22
Q

what is usually the dominant object in a display

A

the merch

23
Q
A
24
Q

difference between repetition and rhythm

A

repetition: repeating
rhythm: self contained movement, leads eye through

25
Q

how can a bank of windows be divided?

A
  • doorway
  • heavy molding/pier- wide area of masonry
  • small shadow box
26
Q

components of a closed back window

A
  • floor
  • floor finishes
  • back wall
  • ceiling
  • side walls
27
Q

proscenia

A

a frame used to accentuate display, hide pipes/lighting, unify display, or provide theme

28
Q

masking

A

turns large area into shadow box
- reduces window size
- enhances enclosed presentation

29
Q

island window

A

glass on all four sides
issues:
- lighting
- glare and reflection

30
Q

shadow box

A

small elevated window, close up presentation

31
Q

elevated window

A

up to 3 ft above ground and 5 ft tall

32
Q

deep window issues

A
  • require too much merch/mannequins
  • too much energy to light
  • wasted space
33
Q

tall window: utilizes? issues?

A

utilizes proscenium and masking
main issue is lighting

34
Q

mannequins act as

A

silent salesperson

35
Q

difference between semi abstract and abstract mannequins

A

semi abstract: stylized,doll-like, decorative
abstract: cross color and ethnic lines, no age limit, sophisticated and versitile

36
Q

cheapest kind of mannequin

A

semi abstract?

37
Q

what mannequin is good for windows with height issues

A

three quarter forms?

38
Q

form used for childrens clothes

A

soft sculpted figures

Spring 24 (5 decks)

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