final final

Question 1

focal point

Answer 1

accented areas where emphasis has been placed to attract the shopper

Question 2

island display

Answer 2

viewable from all sides and presents a special story

Question 3

counter vs display case vs museum case

Answer 3

counter: major area for merch and point of purchase
display case: about 2” deep with platforms/risers to raise to eye level
museum case: column or pedestal with 5 sided glass

Question 4

demonstration cube

Answer 4

pedestal or display cube used for demonstrations in mid traffic areas to gain attention

Question 5

fascia

Answer 5

horizontal board or panel often found 6 1/2-7 ft off the ground, telling whats being sold below

Question 6

enclosed display

Answer 6

fully glassed-in platform larger than a shadow box, can hold a mannequin

Question 7

100% traffic area and product examples

Answer 7

elevators, escalators, major staircases; impulse shopping, low priced, easy to sell

Question 8

why are sight lines important

Answer 8

lead to focal points, at the end of isles

Question 9

permanent vs nonpermanent layout

Answer 9

permanent: predictable or comfortable for repeat shoppers
nonpermanent: flexible and can change