MidTerm Flashcards
The successful manager constructs a ________ designed for optimal adjustment to the uncertainty of the business climate.
marketing program
In a marketing program, The ___________ can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.
controllable elements
Positive effects occur when changes in ________ offer countries favored treatment.
foreign policy
Abolition of apartheid in South Africa is an example of a ______ in an international marketing scenario.
positive uncontrollable element
Political and legal issues a business faces abroad are often ________ by the “alien status” of the company, which increases the difficulty of properly assessing and forecasting the dynamic international business climate.
amplified
In dealing with unfamiliar markets, marketers must be aware of the _________ they are using in making their decisions or evaluating the potential of a market, because judgments are derived from experience that is the result of acculturation in the home country.
frames of reference
To avoid errors in business decisions, the knowledgeable marketer will conduct a cross-cultural analysis that _______ the SRC influences and maintain vigilance regarding _______.
isolates
ethnocentrism
(1) Companies
with either high-technology and/or marketing-based resources appear to be better equipped to internationalize than more traditional manufacturing kinds of companies; (2) smaller home markets and larger production capacities appear to favor internationalization; and (3) firms with key managers well networked internationally are able to accelerate the ___________.
internationalization process
At the global marketing stage of international marketing involvement, companies treat the world, including their home market, as ______.
one market
(1) the rapid growth of the World Trade Organization and regional free trade areas such as the North American Free Trade Area and the European Union; (2) the trend toward the acceptance of the free market system among developing countries in Latin America, Asia, and eastern Europe; (3) the burgeoning impact of the Internet, mobile phones, and other global media on the dissolution of national borders; and (4) the mandate to manage the resources and global environment properly for the generations to come are examples of
four major trends affecting current global business strategies
__________ of all sizes and in all industries outperformed their strictly domestic U.S. counterparts. Furthermore, U.S. multinationals reduced their manufacturing employment, both at home and abroad, more than domestic companies.
Multinationals
For firms venturing into international marketing for the first time and for those already experienced, the requirement is generally the same:
a thorough and complete commitment to foreign markets and, for many, new ways of operating.
The __________ elements include product, price, promotion, distribution, and research activities.
controllable
Competitive forces, political/legal forces, and economic climate are the three ________ uncontrollable elements in marketing.
domestic
positive effects occur when changes in foreign policy offer countries favored treatment. ______and ______ encourage companies to invest in international markets. example is ______ imposing low tariffs and tax rates for manufacturing industries.
Low tariffs
lower interest rates
Paraguay
Which of the following is a possible outcome of the “alien status” of a company?
An increase in protectionist federal policies.
_______ is a controllable element in both domestic and international marketing.
Price
The _____ issues faced by a company are often amplified by the “alien status” of the company, which increases the difficulty of properly assessing and forecasting the dynamic international business climate.
political/legal
The alien status of a foreign business has two dimensions: It is alien in that _______ and in that the culture of the host country is ________. The alien status of a business means that, when viewed as an outsider, it can be seen as an exploiter and receive prejudiced or unfair treatment at the hands of politicians, legal authorities, or both.
foreigners control the business
alien to management
Ex: A company being forced by the local government to share its core competencies in order to continue doing business.
The most effective way to control the influence of ethnocentrism and the SRC is to _______.
recognize their effects on our behavior.
Which of the following characterizes a globally aware manager?
allowing others to be different and equal.
_______ is understanding cultural differences and accepting and working with others whose behaviors may be different from yours. You do not have to accept as your own the cultural ways of another, but you must allow others to be different and equal.
tolerance
Which of the following firms has a better chance of accelerating the internationalization process?
OJO - better chance of accelerating
nternational regulatory bodies set export/import limits.
Though presented in a linear fashion, it cannot be inferred that a firm progresses from one stage to another; quite to the contrary, a firm may begin its international involvement at any one stage or be in _______.
more than one stage simultaneously