CH 4 Flashcards
Which of the following actions is important for foreign marketers in order to be effective in a foreign market?
Learning to appreciate the intricacies of cultures different from their own.
The process of adjusting to a new culture is known as:
acculturation
Mike grew up learning a great deal about his culture from his school, the church, the mass media, and his family. This kind of learning of culture is called:
socialization
Which of the following is true with respect to Professor Jared Diamond’s ideas regarding the influence of geography on history and cultural values?
Historically, innovations spread faster east to west than north to south.
The most useful information on how cultural values influence various types of business and market behavior comes from work done by:
Geert Hofstede.
In the context cultural values, the _____ Index refers to the preference for behavior that promotes one’s self-interest.
Individualism/Collectivism
On the basis of Hofstede’s four dimensions, cultures with high Power Distance Index (PDI) scores tend to be:
hierarchical
Wayne is working at the overseas branch of his organization. He needs some clarification about a project. He approaches a senior manager thinking he would get a good explanation. However, he is instructed to follow protocol and sent away. Also, he is informed that only team leads are allowed to approach senior managers. This implies that the organization has a ______ score.
high Power Distance Index
Cultures with high _____ scores tend to have a high level of anxiety and stress and a concern with security and rule following.
Uncertainty Avoidance Index
Feng shui is a Chinese ____, considered to be the process that links humans and the universe to ch’i, the energy that sustains life and flows through our bodies and surroundings, in and around our homes and workplaces.
belief
culture is composed of
behaviors and values, seen and unsee, learned and unlearned, shared, and transmitted by a group of people.
culture can be persuasive in
pricing, research, promotion, channels of distribution, product packaging and styling.
how you interact w a culture is a determinant for
degree of success or failure in the marketing effort
markets constantly _____ and are not _____
change
static
Culture is the software of the mind
geert hofstede
What are the four types of cultural values determined by Geert Hofstede? (4 primary dimensions)
cultural values are the system of beliefs and customs held by a population of a given culture.
- Individualized/Collective Index
- power distance index
- uncertainty avoidance index
- masculinity/feminitity index (not as useful)
Individualized/Collective Index focuses on
self orientation.
power distance index focuses on
authority orientation
uncertainty avoidance index focuses on
risk orientation
masculinity/feminitity index focuses on
assertiveness and achievement
fifth dimension?
long term orientation - views of the past versus the challenges of the present and future
sixth dimension?
indulgence - extent to which people control their desires and impulses
how do these dimensions act on society?
affect business and consumer behavior patterns.
- status consumption of luxury
- brandswitching as a group
- tendency to share based on time perceptions
- impulsive buying
- consuming with immediate vs longterm goals in mind
individualized
reflect an I mentality. rewards and accepts individual initiatives. personal initiative and independence are endorsed. ties between individuals are loose. USA, Australia Canada are high. Low are Guatemala Taiwan and Venezuela and Colombia.
