Ch 1

Question 1

Which of the following is a dynamic trend that is affecting the current global business strategies?

Answer 1

The trend toward the acceptance of the free market system among developing countries.````

Question 2

Which of the following is the most critical difference between domestic marketing and international marketing?

Answer 2

The environment in which marketing plans must be implemented.

Question 3

Which of the following elements in the marketing environment poses a challenge to both domestic and international marketers due to its uncontrollable nature?

Answer 3

Political/legal forces

Question 4

With respect to the environment in which a business operates, factors such as competition, political and legal forces, economic climate, would all be classified as:

Answer 4

uncontrollable elements.

Question 5

Robert Jonas is in charge of a new marketing effort directed toward Peru. In order for his company to effectively market and distribute to all of Peru’s major cities, Mr. Jonas must devise a logistics plan for crossing the Andes Mountains on a daily basis. Which of the following foreign environment uncontrollable variables would be a chief concern as Mr. Jonas devises his plan?

Answer 5

Geography and infrastructure

Question 6

_____ is the conscious effort on the part of the international marketer to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then to adjust the marketing mix to minimize the effects.

Answer 6

Adaptation

Question 7

The primary obstacles to success in international marketing are a person’s _____ and an associated ethnocentrism.

Answer 7

self-reference criterion

Question 8

In the United States, unrelated individuals keep a certain physical distance between themselves and others when talking or in groups. Americans do not consciously think about that distance; they just know what feels right without thinking. Someone from another culture would not necessarily understand this and would apply their rules for contact when speaking. The preceding is an illustration of what is called applying a _____ when reviewing the mentioned social custom of contact.

Answer 8

self-reference criterion

Question 9

Which of the following is true of ethnocentrism?

Answer 9

It is a problem that arises when managers from affluent countries work with managers and markets in less affluent countries.

Question 10

Which of the following is true regarding the stages of international marketing involvement?

Answer 10

A firm may be in more than one stage simultaneously.