Midterm Flashcards

1
Q

Major themes of social psyschology (7)

A
  • we construct out social reality
  • our social intutions are often powerful but sometimes perilous
  • social influences shape our behaviour
  • personal attitudes and dispositions also shape behaviour
  • social behaviour is biologically rooted
  • relating to others is a basic need
  • social psychologies principles are applicable in everyday life
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2
Q

Social Psychology Theme: we construct out social reality

A
  • Humans like to explain behaviour and attribute it to some cause
  • Beliefs about ourselves also influence how we perceive things
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3
Q

Social Psychology Theme: our social intutions are often powerful but sometimes perilous

A
  • Our intuitions shape our fears, impressions, and relationships
  • Thinking, memory, attitudes all operate on two levels- one conscious and deliberate, the other nonconscious and automatic- aka dual processing
  • Intuitions can also be dangerous bc they cause us to misperceive others
  • We often trust memories more that we should, misread our own minds, and mispredict our own feelings and future
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4
Q

Social Psychology Theme: social influences shape our behaviour

A
  • We respond to our immediate contexts and sometimes the power of a social situation can cause us to act in deviant ways
  • Standards vary with one’s culture and we adapt to our social context
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5
Q

Social Psychology Theme: personal attitudes and dispositions also shape behaviour

A
  • Our inner attitudes also affect our behaviour
  • Personality dispositions can also affect behaviour, and facing the same situation, different ppl may react differently
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6
Q

Social Psychology Theme: social behaviour is biologically rooted

A
  • biological and social influences need to be considered to understand social behaviours
  • Social support strengthens immune system, social isolation increases bp, stress hormones affect how we act and feel
  • We reflect interplay of our biological, psychological, and social influences
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7
Q

Social Psychology Theme: relating to others is a basic need

A
  • Our relationship with others can be an important source of stress and pain, as well as joy and comfort
  • Being ostracised can cause drops in self-esteem and well-being
  • When we help others can cause joy and comfort
  • Our relationships form the basis of our self-esteem
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8
Q

Social Psychology Theme: social psychologies principles are applicable in everyday life

A
  • Social psychology can make visible forces that guide our thinking and acting and can offer ideas about how to know ourselves better, influence ppl and win friends
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9
Q

Obvious ways that values affect social psychology

A
  • social psychology reflects social history (reserach topics chosen based on social history)
  • Values differ across time and across culture –> Europe focuses more on social identity, and NA focuses more in individuals
  • Social psychologists investigate how values form, why they change, and how they influence attitudes and actions
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10
Q

Subjective aspects, and hidden values of social psychology

A
  • Science is viewed through the lens of preconceptions and because scholars share a common viewpoint their assumptions may go unchallenged
  • Forming concepts- hidden values seep into psychology’s research-based concepts; certain labels reflect a value judgment
  • Label​ling- value judgments are often hidden within our social-psychological language
  • Naturalistic fallacy- sliding from a description of what is to a prescription of what ought to be (between scientific description, and ethical prescription) –> we inject our values whenever we move from objective statements of fact to prescriptive statements of what ought to be
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11
Q

Two main criticisms of Social Psychology

A
  • It is trivial because it documents the obvious (disputed by hindsight bias)
  • It is dangerous bc its findings can be used to manipulate people
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12
Q

Hindsight Bias

A
  • hindsight bias (i-knew-it-all-along phenomenon) makes any conceivable result of a psychological experiment seem like common sense, after you know the result (events are more predicable in hindsight)
  • We deceive ourselves into thinking what we knew more than we do, which is why science is necessary to help us sift reality from illusion and genuine predictions to easy hindsight
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13
Q

Forming and Testing Hypothesis

A
  • Theory- an integrated set of principles that explain and predict observed events (scientific shorthand); an organized set of principles used to explain observed phenomena
  • Hypothesis- an educated guess about the nature of the relationship among the variables being tested (testable predictions)
  • They allow us to test the theory on which they are based
  • They give direction to the research
  • Predictive feature of good theories (i.e., hypotheses) can make them more practical
  • Operationalization- translating the variables that are described at the theoretical level into specific variables that we are going to observe (i.e., defining all the variables) –> must be valid and reliable

A good theory:

  • Effectively summarizes many observations
  • Makes clear predictions that we can use to do the following: Confirm or modify the theory, generate new exploration, suggest practical applications
  • Theories are replaced not when they are disproven, but when a newer better theory comes along
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14
Q

Non-experimental Methods of Research:

A
  • Provide information on the association btwn 2 or more variables
  • Archival study- examining existing records of past events
  • Case study- a detailed examination of a single event
  • Survey study- participants complete questionnaires
  • Observational study- participants’ behaviours are observed (sometimes covertly), often in a naturalistic setting
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15
Q

Correlation v Causation

A
  • Correlational research allows us to predict, but cannot tell us whether changing one variable will cause changes in another
  • Correlations quantify with the coefficient r, the degree of relationship between 2 factors
  • Ranges from -1 to +1 (the closer to 0, the weaker the relationship)
  • Longitudinal research is correlational research extended over time, and can begin to sort out cause and effect because we know that some things happen before others
  • survey research is a type of correlational research, and experiments are causational
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16
Q

Survey Research (and 4 potentailly biasing influences)

A
  • Random sample- every person in the population being studied has an equal chance of inclusion (appropriate representation of subgroups)

4 potentially biasing influences:
Unrepresentative samples- how closely the sample represents the population under study matters greatly –> reduced generalizability if not well represented

Order and timing of questions- ex., a study on travelling experiences will be more positive on a warm sunny day than a cold and snowy one

Response bias and social desirability- large array of options changes responses, people don’t to admit their true actions/beliefs, and social desirability will make ppl say what others want to hear or what they want to believe about themselves

Wording of the question- even when people say they feel strongly about an issue, a question’s form and wording can affect their answer (survey researchers must be sensitive to subtle biases)

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17
Q

Experimental Research

A
  • Social psychologists create lab simulations whenever feasible and ethical to determine cause and effect
  • *Control: Manipulating Variables**
  • By manipulating independent variables experimenter can pinpoint how changes in one or two things affect us
  • Enables the understanidng and prediction of human behaviour
  • *Random Assignment: The Great Equalizer**
  • the process of assigning participants to the conditions of an experiment such that all persons have the same chance of being in a given condition; creating equivalent groups
  • helps us to infer cause and effect, and generalize to a population
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18
Q

Ethics of Experimentation

A
  • In situations where it would be unethical to allow for random assignment, observational research methods are used where individuals are observed in natural settings, often without awareness, in order to provide opportunity for objective analysis of behaviour
  • Experiments do not need to have mundane realism- degree to which an experiment is superficially similar to everyday situations- but must have experimental realism- it should absorb and involve the participants
  • Sometimes to create experimental realism, deception is needed
  • To reduce demand characteristics- cues in an experiment that tell the participant what behaviour is expected (e.g., words, tone of voice, gestures)- experimenters typically standardize their instructions or use a computer to present them
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19
Q

External and Internal Validity

A
  • Internal validity- the extent to which differences between groups in an experiment can be unambiguously attributed to the dependent variable rather than to other factors
  • External validity- the degree to which one can generalize results obtained in one set of circumstances to another set of circumstances
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20
Q

The spotlight effect

A
  • seeing ourselves at centre stage, and thus intuitively overestimating the extent to which others’ attention is aimed at us
  • in the study w the Barry Manilow T-shirt, only 23% of observers noticed compared to the 50% predicted by the students wearing the shirt (Gilovich et al.)
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21
Q

Illusion of transparency

A
  • the illusion that our concealed emotions leak out and can be easily read by others; we feel especially transparent when we feel self-conscious and worry about being evaluated negatively by others
  • In an experiment using public speaking, individuals feel more nervous than they appear to be, and when individuals were informed about the illusion of transparency, they felt better about their speech and their appearance
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22
Q

Other Interplay between our sense of self and our social worlds (4)

A
  • Social surroundings affect our self-awareness- when we are the only members of our race, gender, or nationality in a group, we notice how we differ and how others are reacting to our differences
  • Self-interest colours our social judgment- when problems arise in a close relationship, we usually attribute more responsibility to our partners than to ourselves, but when things go well, we see ourselves as more responsible
  • Self-concern motivates our social behaviour- in hopes of making a positive impression, we agonize about our appearance and monitor others’ behaviours and expectations, and adjust our behaviour accordingly
  • Social relationships help define the self- in our varied relationships, we have varying selves; how we think of ourselves is linked to the person we are with at the moment and when relationships change, so do self-concepts
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23
Q

self-concept and self-in-action

A
  • Self-concept = how we come to know ourselves
  • Self in action = how our sense of self drives our attitudes and actions
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24
Q

Self-schemas

A
  • Self-schemas- the elements of your self-concept, the specific beliefs by which you define yourself
  • Our self-schemas (perceiving ourselves as athletic, smart, outgoing, etc.) affect how we perceive, remember, and evaluate others
  • You welcome information that is consistent with your self-schema
  • Self-schemas help us organize and retrieve our experiences
  • Attitudes and behaviour can change in different social contexts (the way we act and see ourselves depends on context)
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25
Q

Social Comparisons

A
  • Evaluating your abilities and opinions by comparing yourself to others
  • We compare ourselves with those around us and become conscious of how we differ and then use others as a benchmark by which we can evaluate our performance and our beliefs
  • Social comparisons can also diminish our satisfaction as we tend to compare up and not down, thereby raising the standards by which we evaluate our attainments
  • When people think well of us it helps us think well of ourselves
  • Looking-glass self - describes our use of how we think others perceive us as a mirror for perceiving ourselves (what matters for our self-concept is not how others actually see us but the way we imagine they see us)
  • Our self-esteem corresponds with how we see ourselves on traits that we believe are valued by others
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26
Q

Individualism v Collectivism

A
  • sense of self is shaped by culture
  • In industrialized western culture, individualism prevails – identity is self-contained, and becoming an adult means separating from parents and becoming self-reliant and defining one’s personal independent self (value self-sufficiency, uniqueness, autonomy)
  • One’s identity remains fairly constant
  • assumes life will be enriched by believing in your power of personal control
  • Individualism flourishes when ppl experience affluence, mobility, urbanism, mass media, and when economies shift from manufacturing towards information and service industries
  • Most countries native to Asia, Africa, Central and South America place a greater value on collectivism by respecting and identifying with the group
  • Interdependent self- construing one’s identity in relation to others
  • People are more self-critical and focus less on positive self-views
  • Social rules focus on promoting selflessness, working as a group, doing what’s best for societies, families and communities have a central role

STUDIES (from lec):

  • In highly individualistic cultures a certain part of the brain will activate, but not when they see a picture of their mother or close friend, but in an interdependent culture, the fMRI will light up in the same spot in response to a picture of themselves as well as a picture of a close friend/ family member
  • In an individualist culture, when asked who they would save in a house fire, the answer was spouse (an extension of yourself, someone for you), and in a collectivist culture the answer is mother (you only have one mom but can find a new spouse)
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27
Q

Culture and Cognition

A
  • Collectivism results in different ways of thinking
  • In Masuda et al. study, American participants rated the boy in the middle to be very happy in both cartoons (7/7 and 6/7) whereas Japanese participants said the boy was very happy in the first cartoon and very sad in the second as they took into consideration the facial expressions of the kids in the background (think more holistically)
  • American more likely to explain the purpose of language as being for self-expression, and Koreans are more likely to say it allows for communication with others
  • Collectivist cultures promote a greater sense of belonging and more integrating between the self and others
  • Interdependent selves have many selves: self-w-parents, self-at-work, self-w friends –> interdependent self is embedded in social memberships, conversation is less direct and more polite, and people focus more on gaining social approval
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28
Q

Culture and Self-Esteem

A
  • In collectivist cultures, self-esteem is malleable (context-specific) rather than stable (enduring across situations)
  • In individualistic cultures, self-esteem is more personal and less relational, and one will feel more threatened, and sad when a personal identity is threatened than when one’s collective identity is threatened
  • Collectivists persist more on tasks when failing and make comparisons to facilitate self-improvement while individualist persist more when succeeding and make comparisons w others that boost their self-esteem
  • Happiness in collectivist cultures is more associated w positive social engagement and for individualist it comes from disengaged emotions like feeling superior and effective
  • When you move from a collectivist culture to individualistic culture, self-esteem tends to increase as sense of self/self-esteem is viewed as an individual concept so people from collectivist cultures tend to have lower self-esteem (bc it’s not valued/don’t care)
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29
Q

Predicting Self-Behaviour

A
  • One of the most common errors in behaviour prediction is underestimating how long it will take to complete a task (planning fallacy)
  • The best way to improve self-predictions is to be more realistic about long tasks took in the past
  • Another way is to estimate how long each step in a project will take
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30
Q

Predicting Feelings

A
  • Sometimes we know how we will feel but other times we mispredict our responses
  • People have the greatest difficulty predicting intensity and the duration of their future emotions (e.g., how they would feel some time after a breakup, receiving a gift, winning a game, and being insulted)
  • We are vulnerable to impact bias- overestimating the enduring impact of emotion-causing events- emotional traces of good tidings leave faster than we would expect
  • We are especially prone to impact bias after negative events –> we adapt and cope quicker than we’d expect
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31
Q

Wisdom and Illusions of Self-Analysis

A
  • Our intuitions are often wrong about what has influenced us and what we will feel and do, but when the causes of our behaviour are conspicuous and the correct explanation fits our intuition, our self-perceptions will be accurate
  • Overall, there is a modest correlation between predicted feelings and actual feelings
  • We are more aware of the results of our thinking that the process
  • Dual attitudes- our automatic implicit attitudes regarding someone or something often differ from our consciously controlled, explicit attitudes
  • Self-reports are often untrustworthy even if people report and interpret their experiences with complete honesty (not always the truth)
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32
Q

Self-esteem (definition)

A
  • the sum of all our self-views across various domains, and when we feel good about the domains important to our self-esteem, we have high self-esteem
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33
Q

Self-esteem motivation

A
  • Most people are extremely motivated to maintain their self-esteem (we dont want to be socially rejected)
  • People with high self-esteem usually react to a self-esteem threat by blaming others to preserve their positive feelings about themselves while ppl w low self-esteem are more likely to blame themselves or give up in face of a threat
  • Society values kindness and caring and women and people in romantic relationships, so for these people self-esteem trumps communal qualities
  • Self-esteem depends on whether we believe we have traits that make us attractive to others and not necessarily on the traits that we value the most
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34
Q

Bottom-up Theory of self-esteem

A
  • Commonly accepted theory
  • Everyone has valued domains that are important to them (including grades, athleticism, attractiveness)
  • When we do well in your valued domain you will have high self-esteem, and when you are not doing well, you will have low self-esteem
  • If you don’t care about anything, you will likely have low self-esteem
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35
Q

Top-Down Theory of self-esteem

A
  • We all have self-esteem; a way we view ourselves (whether that is positive or negative), which is affected by both genetics and our upbringing
  • When we have high self-esteem we tend to focus and place value in what we do well in
  • When we have low self-esteem we tend to value/focus on things you don’t have/do poorly in even if you have areas you do well in
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36
Q

Terror Management theory of self-esteem

A
  • Terror management theory argues that self-esteem is not only about acceptance, as people strive to be great rather than just accepted, and instead the reality of our own death motivates us to gain recognition from our work and values
  • Fearing death is unique to humans and we overcome it by denying it
  • Pursuing self-esteem is a way to create a version of ourself that will last past our death (create a legacy) which helps alleviate our fear of death
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37
Q

Self-esteem maintenance (sociometer theory)

A
  • Self-esteem tracks social acceptance/rejection, and is an indicator/ heuristic for how things are going
  • Social support is a buffer for self-esteem, and when social acceptance is low, it motivates us to seek change
  • A consistent impediment to self-esteem is social rejection (social isolation)
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38
Q

How we maintain self-esteem (4)

A
  • self-serving attribution
  • self-handicapping
  • selective social comparisons
  • self-affirmations
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39
Q

Trade-off of Low v High Self-esteem

A
  • People with low self-esteem are more vulnerable to anxiety, loneliness, and ED, and tend to take the negative view of everything when feeling bad or threatened
  • They are quick to believe that their partners are criticizing or rejecting them and often are less satisfied with their relationships
  • often low self-esteem correlates with a tough childhood
  • When good things happen to people with high self-esteem they’re more likely to savour and sustain the good feelings –> self-preserving perceptions and feelings of superiority can motivate us to achieve
  • High self-esteem fosters initiative, resilience, and pleasant feelings (not always good, gang leaders, terrorist)
  • Self-esteem does not cause better academic achievement or superior work performance
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40
Q

Narcisissm v High self-esteem

A
  • narcissists usually have high self-esteem but do not value relationships with others and goes beyond self-esteem bc they think they are better than others which can lead to problematic social relations
  • Narcissism is also included in the dark triad of negative traits along with manipulativeness and antisocial personality
  • Narcissists’ deep-seated feelings of superiority may originate in childhood; parents believing their children deserve special treatment = narcissism, but not parents expressing feelings of love and kindness to their children
  • Narcissists are often initially popular with others but as time passes, their antagonism and aggression towards others makes them less popular with their peers
  • Narcissists seem to be aware of their own narcissism
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41
Q

Self-efficacy

A
  • A sense that one is competent and effective, distinguished from self-esteem, which is one’s sense of self-worth
  • Children and adults with strong feelings of self-efficacy are more persistent, less anxious, less depressed, live healthier lives, and are more academically successful
  • Self-efficacy leads us to search challenging goals and persist, and when problems arise a strong sense of self- efficacy leads people to stay calm and seek solutions rather than ruminate on their inadequacies
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42
Q

Definition and types of self-serving bias (7)

A
  • self-serving attribution
  • better than average (favourable comparison)
  • unrealistic optimism
  • false consensus and uniqueness
  • temporal comparison
  • social comparison
  • self-affirmation
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43
Q

Self-serving bias: self-serving attribution

A
  • Self-serving attribution- attributing positive outcomes to oneself and negative outcomes to someone else- is one of the most potent of human biases –> activates brain areas associated w reward and pleasure
  • E.g. car accidents are the other persons fault, marital issues are the partners fault, marriage success attributed to themselves
  • People claim they avoid self-serving bias themselves but readily acknowledge that others show this bias, and this bias can lead to consequences during conflict
  • Those with depression do not display self-serving bias as they are more likely to believe they are to blame for negative events
  • Depressed individuals have a negative explanatory style (a negative, pessimistic, and depressive explanatory)
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44
Q

Self-serving bias: better than average (favourable comparison)

A
  • Self-serving bias also appears when people compare themselves with others as on subjective, socially desirable, and common dimensions most people see themselves as better than the average person
  • Self-serving bias is stronger for traits that are more subjective or difficult to measure as they give us leeway in constructing our own definitions of success
  • 80% thinking they are above average drivers, 86% say they are at top 25% in teaching ability
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45
Q

Self-serving bias: unrealistic optimism

A
  • Most humans are more disposed to optimism than pessimism
  • Unrealistic optimism about future life events occurs partly due to relative pessimism about others fates which makes students perceive themselves more likely to get a good job then their classmates, and less likely to experience negative events
  • Illusionary optimism increases our vulnerabilities as believing ourselves immune to misfortune results in not taking sensible precautions like unsafe sex
  • Optimism still beats pessimism in promoting self efficacy, health, and well being
  • Most people believe they will be happier and live their lives in the future, pessimists however even die sooner as they are more likely to suffer unfortunate accidents
  • Defensive pessimism anticipates problems and motivates effective coping and can sometimes save us from the perils of unrealistic optimism
  • Success in school and beyond requires enough optimism to sustain hope and enough of pessimism to motivate concern
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46
Q

Self-serving bias: false consensus and uniqueness

A
  • We have the tendency to enhance our self-images by overestimating or underestimating the extent to which others think and act as we do
  • On matters of opinion we find support for our position by overestimating the extent to which others agree- false consensus effect
  • When we behave badly or fail in a task we reassure ourselves by thinking that such lapses are also common
  • On matters of ability or when we behave well or successfully a false uniqueness effect occurs where we serve our self-image by seeing our talents and moral behaviors as relatively unusual
  • We may see our failings as relatively normal and our virtues as relatively exceptional
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47
Q

Self-serving bias: temporal comparison

A
  • Comparisons between how the self is viewed now and how the self was viewed in the past or how the self is expected to be viewed in the future
  • People maintain positive self-views in the present by disparaging distant past selves while complementing recent past selves, creating a sense of improvement
  • We perceive positive past selves as psychologically closer in time and negative past selves as more distant
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48
Q

Self-serving bias: social comparison

A
  • Think of someone else who is doing worse than you to make yourself feel better
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49
Q

Self-serving bias: self-affirmation

A
  • Think about a domain where you are doing fine (change what you think is important)
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50
Q

Explaining self-serving bias

A
  • Potentially the self-serving bias exists because of errors in how we process and remember information ourselves
  • Comparing ourselves with others requires us to notice, assess, and recall their behavior and ours which creates multiple opportunities for flaws in our information processing
  • Trying to increase self-esteem helps power self-serving bias
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51
Q

How people manage their self-preservation (4)

A
  • self-handicapping
  • impression management
  • doubting our ability in social situations
  • overpersonalizing situations
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52
Q

Self-presentation management: self-handicapping

A
  • sabotage chances for success by creating impediments that make success less likely; an excuse in case you fail
  • self-protective rather than self-destructive
  • If we fail while handicapped in some way, we can cling to a sense of competence; if we succeed under such conditions, it will only boost our self-image (succeeded despite the conditions)
  • Handicaps protect both self-esteem and public imaging by allowing us to attribute failures to something temporary or external rather than to a lack of talent or ability
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53
Q

Self-presentation management: impression management

A
  • Self-presentation refers to our wanting to present a desired image both to an external audience an internal audience by managing the expressions we create
  • In collectivist cultures it’s particularly true that social interactions are a balance of looking good while not looking too good as modesty is the default strategy
  • In familiar situation self-presentation happens without a conscious effort while in unfamiliar situations we are acutely self-conscious of the impressions (less modest)
  • high self-monitoring = social chameleons, more likely to express attitudes they don’t really hold and less likely to express their own attitudes
  • low self-monitoring = care less about what others think, more internally guided, talk and act as they feel and believe
  • False modesty phenomenon- we often display lower self-esteem than we privately feel-as in most situations modesty creates a good impression while unsolicited boasting creates a bad one
  • Self-presented modesty is greatest in cultures that value self-restraint such as Asian cultures, and they also exhibit less self-serving bias
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54
Q

Self-presentation management: doubting our ability in social situations

A
  • Self-presentation theory assumes that we are eager to present ourselves in ways that make a good impression, thus we feel social anxiety when we are motivated to impress others but have self-doubts
  • We feel most anxious when we’re with powerful high-status people, in an evaluative context, self-conscious, focused on something central to our self-image, or in novel or unstructured situations
  • For most people the tendency is to be cautiously self-protective: talk less, avoid topics that reveal ignorance, be guarded, unassertive, and agreeable
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55
Q

Self-presentation management: overpersonalizing situations

A
  • shy, self-conscious people see incidental events as somehow relevant to themselves (over personalized situations)
  • They are especially prone to the spotlight effect and maybe conscious of their self-consciousness
  • To reduce social anxiety some people turn to alcohol and thus chronically self-conscious people are especially likely to drink
  • Symptoms such as anxiety and alcohol abuse can serve a self-handicapping function
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56
Q

Learned helplessness v Self-Determination

A
  • Learned helplessness = helplessness and resignation learned when a person perceives no control over repeated bad events
  • Depressed or oppressed people for example become passive because they believe their efforts have no effects
  • Learned helplessness has been linked to illness –> stress diverts energy from immune system leaving us more vulnerable to infection and malignancy
  • A strategy that works better than a list of New Year’s resolutions, is to start with one area and let your increased self-control spread throughout your newly improved life
  • Another hack is to stop doing things you shouldn’t by reducing the possibility you’ll be tempted
  • Systems of governing or managing people that promote self-efficacy will promote health and happiness
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57
Q

How self-esteem makes us clueless

A
  • all above average, think you can control the environment more than you can (gamblers), planning fallacy, affective forecasting, spotlight phenomenon
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58
Q

Social media and self-esteem (2 studies)

A
  • The affect of social media depends on how you use it

Gonzales and Hancock:

  • After two minutes of looking in front of a mirror, at their own FB profile, or at nothing, they took the Rosenberg self-esteem scale (7-point scale)
  • FB profile was highest, but the effects are pretty small, so it’s hard to know if its meaningful in everyday life

Kross et al.

  • Texted people 5x a day for 2 weeks asking how they felt, and what they were doing at that time
  • FB use was associated with negative mood in the day and decreases life-satisfaction over the 2 weeks
  • The effect depended on how the participant was using FB: active contributor = happy/neutral, passive user (lurker) = negative effect
  • Depends on if you are using it to connect socially with others and are an active user, vs whether you are using it to see what other people are doing (lurker) which usually results in a negative effect
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59
Q

Priming

A
  • Even things that we don’t consciously notice (subliminal stimuli) can subtly influence how we interpret and recall events
  • Priming one thought, can influence another thought or even an action (if you think of something at one time, you are more likely to think about that same thing or things related to that thing at time 2)
  • seeing a concept once makes it more likely to leap to mind when you are facing an ambiguous circumstance where that same concept could potentially be the answer
  • thoughts leaping to mind because it was rendered accessible in a prior event
  • Most of a person’s everyday life is determined by mental processes that operate outside of conscious awareness and guidance
  • Physical sensations, due to our embodied cognition- the mutual influence of bodily sensations on cognitive preferences and social judgments- prime our social judgments, and vice versa (e.g., the room feeling colder when eating alone, thinking people are suspect when the room smells fishy, thinking ppl are friendlier when holding a warm cup of coffee, thinking a topic is more important when holding a heavy clipboard)
  • The brain systems that process our bodily sensations communicate w the brain systems responsible for our social thinking
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60
Q

System 1 v System 2 Thinking

A
  • System 1 = functions automatically out of our awareness (intuition)
  • System 2 = requires our conscious effort and attention
  • System 1 influences our actions more than we think
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61
Q

Automatic Thinking: schemas, emotional reactions, expertise

A
  • Schemas are mental concepts that intuitively guide our perceptions and interpretations of our experience; organize one’s knowledge and sets expectations about certain things
  • We tend to have false memories because we categorize things using our schemas
  • Schemas can lead to change blindness (often miss large changes that appear to be obvious) because our schemas tell us not to pay attention to something we don’t expect –> the experiment where the confederate changes partway through
  • Schemas are important because they reduce the amount of information we are required to process and they help to reduce the ambiguity (much of what we experience is complex so schemas help to simplify things based on context)
  • They also guide our attention and encoding: how quick we notice, what we notice, how we interpret what we notice, what we remember
  • Emotional reactions are instantaneous and before there is time for deliberate thinking
  • Given sufficient expertise people may intuitively know the answer to a problem
  • Given little info about someone, peoples snap judgment can beat chance at guessing whether someone is outgoing or shy, straight or gay
  • Facts, and past experiences we remember consciously, but skills and conditions we work implicitly
  • Consciousness delegates, sets goals and priorities, often with little knowledge of operational activities that perform the actions and this delegation allows us to react to many situations quickly and efficiently
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62
Q

Limits of intuition

A
  • Subliminal stimuli can trigger a weak fleeting response, but there is no evidence that for example, a commercial subliminal audio recording can reprogram your unconscious mind
  • We have the capacity for illusory intuition where we can fabricate explanations of our behaviour and it also appears in how we take in, store, and retrieve social information
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63
Q

Overconfidence phenomenon

A
  • Efficiency has a trade-off; as we interpret our experiences and construct memories, our intuitions are sometimes wrong
  • Overconfidence phenomenon- the tendency to be more confident than correct- to overestimate the accuracy of one’s beliefs
  • Can lead to overprecision where we cut things too close- arriving late, missing planes- in thinking we know exactly how something will go, we miss the window
  • Incompetence feeds overconfidence –> ignorance of our ignorance sustains overconfidence
  • People may rely too heavily on their intentions when predicting their future behaviour which causes them to have inaccurate self-predictions
  • Overconfidence may persist because we like those who are confident: group members rewarded highly confident individuals with higher status, even when their confidence was not justified by actual ability
  • We are not actually good at predicting how we will feel in future situations (affective forecasting)
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64
Q

Confirmation Bias

A
  • Refers to a tendency to search for evidence that confirms hypothesis and don’t look for evidence that disconfirms it
  • Stereotypes –> pay attention to the info that reinforces stereotypes and don’t pay attention to what disconfirms it (can reinforce harmful stereotypes)
  • Confirmation bias appears to be a system 1 snap judgment where our default reaction is to look for information consistent w our presupposition –> when we stop to think a little, we are less likely to make this error (contemplation curtails confirmation)
  • Also helps to explain why our self-images are stable as people seek as friends and spouses those who verify their own self-views, even when negative (self-verification)
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65
Q

Remedies for overconfidence

A
  • Prompt feedback- groups that receive daily feedback like weather forecasters, do well at estimating their probable accuracy
  • helpful to think about one good reason why their judgement might be wrong to reduce overconfidence and force consideration of disconfirming information
  • Realistic self-confidence is still important harbour decisiveness
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66
Q

Heuristics: Definitions and Examples (2)

A
  • mental shortcuts that we take when making complicated judgements that enable quick and efficient judgments
  • They are also subject to error and can cause us to make irrational judgments
  • Our snap judgments are adaptive, and the speed of these intuitive guides promote our survival
  • representative and availability
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67
Q

Heuristics: Representative Heuristic

A
  • Refers to judging something by intuitively comparing it to our mental representation of a category; judging the likelihood of something based on its similarity to a typical case
  • Problematic when typicality is used instead of base rates
  • Representativeness (typicalness) usually reflects reality
  • e.g. cops looking for a black suspect bc they they believe it is more likley for black person to be involved in crime
  • e.g. a woman is outspoken and majored in economics, and she was passionate about issues of equality and discrimination–> is it more likley that she works at a bank or that she works at a bank and is involved in feminist movements –> representative heuristic says b), but a) is more likely (b is a subset of option a so it cant be more likely)
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68
Q

Heuristics: Availability Heuristic

A
  • A cognitive rule that judges the likelihood of things in terms of their availability in memory; if instances of something come readily to mind, we presume it to be commonplace
  • Judging the likelihood of an event based on the ease with which we can recall examples of it
  • Problematic when ease of recall is not in line with actual requency of event
  • News won’t cover less exciting, more common causes of death, making plane crashes seem like a probable cause or lottery losses
  • Dish politics –> you think you did the dishes the last time because its easier to remember what you did and not what your roommate did
  • Thinking that the name of a celebrity is more common than it is, or thinking that LGBTQ members are more common than they are bc issues are talked about frequently
  • Explains why powerful anecdotes seem more compelling that statistical information
  • We worry about remote possibilities while ignoring higher probabilities (probability neglect)
  • Availability heuristic can make us more sensitive to unfairness as our struggles are more memorable than our advantages
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69
Q

Counterfactory Thinking

A
  • Refers to imagining alternative scenarios and outcomes that might have happened but didn’t
  • Imagining worse alternatives help us feel better, and imagining better alternatives helps us prepare to do better in the future
  • Occurs when we can easily picture an alternative outcome and underlies our feelings of luck
  • The more significant and unlikely the event, the more intense the counterfactual thinking
  • More people regret over things they didn’t do rather than the things they did do
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70
Q

Illusory Thinking: Illusory Correlation

A
  • A perception of a relationship where none exists, or a perception of a stronger relationship than actually exists
  • If we believe a correlation exists, we are more likely to notice and recall confirming instances and if we believe that premonitions correlate with events, we notice and remember the joint occurrence off the premonition and the events later occurrence
  • Can help explain why clinicians continue to express confidence in uninformative or ambiguous test
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71
Q

Illusory Thinking: Gambling

A
  • Many instances of people acting as though they can predict or control chance events
  • Gamblers attribute their wins to their skill and foresight and losses become near misses, flukes, or a bad call
  • When experiencing a lack of control, people will act to create a sense of predictability, leading people to form illusory correlations in stock market information, to perceive nonexistent conspiracies, and to develop superstitions
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72
Q

Illusory Thiniking: Regression Toward the average (mean)

A
  • The statistical tendency for extreme scores or extreme behaviour to return towards the person’s average – when we fail to recognize this, illusion of control may rise
  • When things are at a low point, we try every and anything, and this is more likely to be followed by improvement rather than further deterioration
  • Extreme performance at time 1 is followed by less extreme performance at time 2
  • Extremely good performance is picked by luck, and extremely good luck at T1 likely means less luck at T2 (luck is random)–> regression to mean will be more indicative of actual skill
  • Commonplace in situations where luck and skill are both at play (sports, exams)
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73
Q

Mood and Judgment:

A
  • Social judgments involve our feelings as our moods infuse our judgments
  • Unhappy people tend to be more self-focused and brooding, but a depressed mood also motivates intense thinking-a search for information that makes one’s environment more memorable, understandable, and controllable
  • Happy people are more trusting, more loving, and more responsive
  • Our moods colour how we see our world partly by bringing to mind past experiences associated with the mood
  • if our attention is explicitly drawn to our moods, we may correct our judgments; if we acknowledge our moods we can keep them from biasing our judgments
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74
Q

Perceiving and interpreting events: political perceptions

A
  • we are mostly accurate and our first impressions are more right than wrong
  • People perceive media and mediators as biased against their position (sports referees, politicians)
  • When political debates have no clear-cut winner, they mostly reinforce pre-debate opinions
  • We view our social worlds through the spectacles of our beliefs, attitudes and values –> our beliefs and schemas shape our interpretation of everything
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75
Q

Belief Perseverance

A
  • Persistence of your initial conceptions, as when the basis for your belief is discredited but an explanation of why the belief might be true survives –> it is difficult to demolish a falsehood once the person conjures up a rationale for it

Anderson, Lepper, and Lee:

  • Implanted a false belief, and then the participants were told to explain why its true, and then the researchers discredited the info by telling them it was fabricated
  • The belief survived approx. 75% intact
  • The more we examine our theories and explain how they might be true, the more closed we become to information that challenges our beliefs
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76
Q

Constructing memories of ourselves and our worlds: Misinformation effect

A
  • we construct memories at the time of withdrawal using our current feelings and expectations to combine fragments of information
  • We can easily (though unconsciously) revise our memories to suit our current knowledge
  • Misinformation effect- incorporating misinformation into one’s memory of an event, after witnessing an event and then receiving misleading information about it
  • False memories look and feel like real ones and can be just as persuasive
  • Imagining childhood events can lead individuals to recall the event actually happened, and this imagination inflation occurs partly because visualizing something activates similar areas in the brain as does actually experiencing it
  • False confessions are an issue that misinformation can explain
  • imagination inflation - active areas of brain for real and imagined memories are the same
  • compliant (tired, worn down) v internalized (we actually believe it) confessions
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77
Q

Constructing memories of ourselves and our worlds: Reconstructing Past Attitudes

A
  • People whose attitudes have changed often insist that they have always felt much as they now feel
  • The construction of positive memories brightens our recollections, and people often exhibit rosy retrospect- where they recall mildly pleasant events more favourably than they experienced them
  • As our relationships change we also revise our recollections of other people (couples who break up view the partner negatively and couples who stayed together said it was love at first sight)
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78
Q

Constructing memories of ourselves and our worlds: Reconstructing Past Behaviour

A
  • Memory construction enables us to revise our own histories –> people recalling brushing their teeth more over the last 2 weeks after hearing out its benefits
  • We tend to underreport bad behaviour and overreport good behaviour
  • Sometimes our present view is that we’ve improved, in which case, we may misrecall our past as more unlike the present than it actually was
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79
Q

Attribution Theory

A
  • We analyze and discuss why things happen as they do, especially when we experience something negative or unexpected
  • Men are more likely to attribute a woman’s friendliness to mild sexual interest which and can lead to behaviour women regard as harassment
  • Misattribution is especially likely when men are in positions of power
  • Attribution theory- the theory of how people explain the behaviour of others- for ex. by attributing it to either internal dispositions (enduring traits, motives, and attitudes) or to external situations
  • Dispositional attribution- attributing behaviour to the person’s disposition and traits
  • Situational attribution- attributing behaviour to the environment

-If we can make accurate attributions (the schemas we have ab other ppl), they can simplify our world by helping us to:
o Explain the causes of behaviour and outcomes
o Predict future behaviour
o Respond appropriately to social situations

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80
Q

Inferring Traits

A
  • We often infer that other people’s actions are indicative of their intentions and dispositions –> normal or expected behaviour tells us less about the person than does the behaviour that is unusual for situation
  • Spontaneous trait inference- an effortless, automatic inference of a trait after exposure to someone’s behaviour
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81
Q

Fundamental Attribution Error (FAE)

A
  • Fundamental attribution error- the tendency for observers to underestimate situation influences and overestimate dispositional influences on other’s behaviour; aka correspondence bias bc we so often see behaviour as corresponding to disposition
  • Even when people know they are causing someone else’s behaviour, they still underestimate external influences (thinking that someone who debates a topic agrees w it even when the side was assigned)
  • We tend to presume that others are the way they act even when we don’t make the same presumptions about ourselves
  • Intelligent and socially competent people are actually more likely to make attribution error
  • Those with social power usually initiate and control conversations, and this often leads underlings to overestimate their knowledge and intelligence (e.g. ppl thinking doctors are experts in all questions unrelated to medicine)
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82
Q

Why the FAE occurs: Actor-Observer difference

A
  • We observe others from a different perspective than we observe ourselves (extension of FAE)
  • We tend to take credit for our successes, but remove blame for our failure, and blame others for their failures but remove responsibility for their success (related to self-serving bias)
  • The passage of time decreases the tendency toward the fundamental attribution error (i.e. less likely to attribute it to a person and more likely to situation after time passes)
  • Because we are more acutely aware of how our behaviour varies with the situation, we see ourselves are more variable than other people
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83
Q

Why the FAE occurs: Cultural differences

A
  • Western worldview predisposes people to assume that people, not situations, cause events as internal explanations are more socially approved –> learn to explain behaviours in terms of other’s personal characteristics
  • Eastern Asian cultures are more sensitive to the importance of situations, and are less inclined to assume that others’ behaviours correspond to their traits –> more leeway bc it is assumed that they do behaviours to maintain harmony in the society
  • In collectivist cultures, people less often perceive others in terms of personal dispositions and are less likely to spontaneously interpret behaviour as reflecting an inner trait
  • Dispositional attribution = more unsympathetic to the poor and unemployed, and situational attribution = tend to adopt political positions that offer more direct support to the poor
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84
Q

Gilbert’s two state model of attribution

A
  • If we see someone exhibit behaviour, system one will attribute it to dispositional factors (we start with S1)
  • If we are motivated to think about the reasons for the behaviour, we are more inclined to attribute it to situational factors (S2)
  • If we are not motivated to look for another reason, we will stick to our S1 attribution
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85
Q

Victim Blaming

A
  • When the victim of a crime or any wrongful act is held entirely or partially at fault for the harm that befell them –> issue for female SA victims
  • Belief in a just world –> belief that the world is just and fair and people get that they deserve
  • Form of self-esteem maintenance
  • Bad things = they must’ve strayed from morality (drives victim blaming)
  • Goes with FAE
86
Q

Self-fulfilling prophecies

A
  • Self-fulfilling prophecies- beliefs that lead to their own fulfillment; when our ideas lead us to act in ways that produce their apparent confirmation
  • The process by which one’s expectations about a person lead that person to engage in ways that confirm those expectations
  • Reinforces notions you have about someone after giving them opportunities for them to prove exactly that
  • Experimenter bias refers to the idea that sometimes research participants live up to what they believe experimenters expect of them
87
Q

Teacher’s Expecatations and Student Performance

A
  • Teachers’ evaluations correlate w student achievement- teachers think well of students who do well (they accurately perceive their students’ abilities and achievements)
  • Some studies have also found that it goes the other way too: students whose teachers expected them to perform well, performed well (teachers are the cause)

Rosenthal and Jacobson:
- Randomly selected children who were said to be on the verge of a dramatic intellectual spurt did then spurt ahead in IQ score

  • School problems of disadvantaged children might reflect their teachers’ low expectations
  • High expectations seem to boost low achiever’s, for whom a teacher’s positive attitude may be a hope-giving breath of fresh air
  • Teachers may also teach more to their ‘gifted’ students, set higher goals for them, call on them more, and give them more time to answer
  • Could also be a result of self-fulfilling prophecy that affected the teacher –> teachers were judged most capable when assigned a student who nonverbally conveyed positive expectations
88
Q

Fixed v Incramental Growth Mindsets

A
  • Fixed = intelligence/ ability is innate –> we are good at some things and not others, and there’s nothing much we can do about it
  • Growth = intelligence/ ability is developed –> you can get good if you try harder
    Kids praised for their ability = fixed mindset –> less persistence, enjoyment, performance on other tasks
    Kids praised for their efforts = growth mindset –> more persistence, enjoyment, performance on other tasks (praising children to embrace challenges)
89
Q

Behavioural Confirmation

A
  • There are times when negative expectations of someone lead us to be extra nice to that person, which induces them to be nice in return (disconfirming our expectations), but for the most part, we get what we expect
  • Usually, the way we expect another person to behave will induce them to behave in that manner
  • Behavioural confirmation- once formed, incorrect beliefs about the social world can induce others to confirm those beliefs
  • Social beliefs such as stereotypes about people with disabilities or about people of a particular race or sex may be self-confirming
90
Q

ABCs of attitude

A
  • Affect (feelings, emotions)
  • Behaviour tendency (history of behaviours)
  • Cognition (thoughts, facts)
  • there can be conflict btwn them (= cognitive dissonance)
91
Q

What is an attitude?

A
  • An evaluation of something that we have stored in our memory (like or dislike, agree or disagree)
  • We pull out the memory every time we encounter that entity
  • Attitudes predict behaviour –> helps predict actions of consequences in society
92
Q

Moral hypocrisy

A
  • appearing moral without being so
  • people are particularly likely to behave in an unethical manner if their identity is being publicly threatened
  • motivation to appear being moral while avoiding the costs of being moral
  • attitudes therefore don’t really predict behaviour
93
Q

Attitude-behaviour problem

A
  • Wicker (1969, 1971) examined 42 studies dealing with the attitude-behaviour relationship
  • The average correlation was about 0.15 (explained less than 3% of the variance in behaviour) –> attitude predicting behaviour
  • It may be desirable to abandon the attitude concept
  • Lots of factors can affect whether you act out a behaviour (such as other conflicting attitudes, situational, social factors)
94
Q

Explicit Measures of Attitudes

A
  • Clear, direct, and plainly stated
  • People are asked to rate their attitudes about a certain topic, and list the thoughts they have corresponding to that topic
  • E.g bogus pipeline- ppl are less likely to lie when connected to a fake polygraph, but it is labour intensive (one on one interview), and it doesn’t last long bc ppl know its fake when the studies are a success
  • *Problems with Explicit Measures:**
  • affected by social desirability bias- the tendency of survey respondents to answer questions in a manner that will be viewed favourable by others
  • The surveys/ tests can be biased
95
Q

Implicit Measures of Attitude

A
  • What is being measured isn’t obvious
  • Unobtrusive measures- indirectly measure something that’s related to what they want to measure (e.g. will they sit beside the black or white person?)
  • Lost letter/wallet- measures attitudes of a region/ group of people; vary aspects of the fake person by changing what is included in the wallet and see if it alters return rates (e.g., political attitudes of a region depending on the presence of a voter card and return rates)
  • Implicit Association Test (IAT)- reaction time test; extent to which you associate things with goodness or badness (e.g. measure racial attitudes when white ppl take longer to associated positive words with blackfaces vs white faces)
96
Q

How attitudes are actually measured (intentions)

A
  • Specificity of attitude is important such as matching the action, target, context, and time
  • Davidson and Jaccard study about birth control –> when the specificity of the type and the time frame was more specific, it was more predictive of behaviour
  • *Intentions:** represent whether a person believes that he or she will engage in a specific behaviour
  • There is a stronger correlation between intentions and behaviour than attitudes and behaviour (intentions are a proxy for attitudes but not the same)
  • Subjective norms- if everyone around you holds a different attitude, intentions, and thus behaviour can change
  • Perceived behavioural control- the extent to which you have control over the behaviour –> If one has an attitude ab something, when control is limited, then intention can be overruled
  • *Implementation Intentions:**
  • When individuals identify precisely when and where the behaviour is to be performed, it is more likely the behaviour will occur (If X, then Y)
  • E.g., when participants asked to mail a letter, if given specific implementation intentions (get a stamp from shoppers, go to a post office), 90% of the letters got mailed back, but in the control group, only 30% were mailed back
  • Dieting with clear implementation intentions is much more likely to be successful
  • *Difficulty Measuring Attitudes: Thinking Too Much**
  • If an attitude is based on affect (emotion), trying to think of cognitive reasons for having the attitude can backfire
  • E.g., Jam experiement –> control group had a 0.55 agreement with expert tasters, whereas those asked to come up with reasons for their opinions had only a 0.11 correlation
97
Q

Implicit v Explicit Attitudes

A
  • Best way to classify attitudes as implicit or explicit is based on whether they are measured w implicit or explicit measures
  • It’s not necessarily a matter of explicit attitudes being conscious (even though they generally are) and implicit being unconscious
98
Q

Implicit Bias

A
  • Our mind tends to categorize things that go along with each other
  • Society tends to overrepresent certain pairings which then conditions us to make quick automatic associations
  • *Reporting an Attitude We Don’t Have:**
  • Occurs due to social desirability (we don’t wanna seem unintelligent)
  • E.g., description of an exercise and whether they would add it to their repertoire –> when font was easy to read they said the same exercise was easier and would take less time to do
  • This relates to cognitive fluency that posits the ease/difficulty required to process info impacts our judgment about the info –> system 1 and tells us if we dislike or like something without actually having a strong opinion about it (like availability heuristic)
99
Q

When attitudes predict behaviour (3)

A
  • when social/other influences on what we say are minimal
  • when attitudes specific to behaviour are examined
  • when attitudes are potent
100
Q

Attitudes predict behaviour: When influences are minimal

A
  • Expressed attitudes can be affected by outside influences
  • Implicit biases are pervasive, people are often unaware of them, and they can cause harm
  • Implicit behaviours do predict behaviours and judgments such as exercise behaviour, and voting choices
  • For attitudes formed early in life (like racial attitudes), implicit and explicit attitudes frequently diverge, with implicit attitudes being the better predictor of behaviour
  • For attitudes related to consumer behaviour and support for political candidates, explicit- self-reports are better predictors
  • the situation we face, and social influences play a large role in our behaviour, and can induce people to violate our deepest convictions
  • Principle of aggregation- the effects of an attitude become more apparent when we look at a person’s aggregate or average behaviour (over many occasions) rather than isolated acts
101
Q

Attitudes predict behaviour: When attitudes specific to behaviour are examined

A
  • When the measured attitude is a general one, and the behaviour is very specific, there is not usually a close correspondence between words and actions
  • Better for predicting behaviour is the Theory of Reasoned Action- knowing peoples intended behaviours and subjective norms (what we think other people think about our behaviour)
  • Inducing new intentions induces new behaviour
102
Q

Attitudes predict behaviour: When attitudes are potent

A
  • Much of our behaviours and reactions are automatic as if frees our mind to work on other things
  • *Bringing Attitudes to Mind:**
  • People who take a few minutes to review their past behaviour express attitudes that better predict future behaviour
  • Our attitudes become potent if we are given time to think about them
  • Self-conscious ppl are usually in touch with their attitudes
  • *Forging Strong Attitudes Through Experience:**
  • When attitudes are forged by experience, not just by hearsay, they are more accessible, more enduring, and more likely to guide actions
103
Q

Role-playing

A
  • Role refers to actions expected of those who occupy a particular social position, and each social position is defined by a set of prescribed norms for behaviour
  • At first when entering a new role (like entering uni) we tend to feel self-conscious and hypersensitive of our environment, but eventually we fit comfortably into our new role and it no longer feels forced
  • how we act in a role can shape our attitudes
  • Our actions depend not only on social situations but also on our dispositions, but some social situations can move most “normal” people to behave in “abnormal ways”
  • Prison study
104
Q

When saying becomes believing

A
  • People often adapt what they are saying to please their listeners and often adjust their message towards the listener’s position when telling bad news
  • When induced to support something they doubt, they begin to believe it to be true
105
Q

Foot-in-the-Door Phenomenon

A
  • The tendency for people to have first agreed to a small request to comply later with a larger request
  • The initial compliance was voluntary; when people commit themselves to public behaviours and perceive these acts to be their own doing, they come to believe more strongly in what they’ve done
106
Q

Low-Ball technique

A
  • A tactic for getting people to agree to something; people who agree to an initial request will often still comply when the requester ups the ante, while people who only receive the costly request are less likely to comply w it (variation of foot-in-door)
  • This technique works even when we are aware of a profit motive
  • There is a law now that allows people to think over their purchase (cooling-off period), but this is combatted by having the customer fill out the agreement, and people will then live up to their commitment
107
Q

Door-in-the-face technique

A
  • A strategy for gaining a concession; after someone first turns down a large request (door in the face), the same sequester counteroffers with a more reasonable request
  • Works through the principle of reciprocity –> we feel bad saying no because the person has already conceded, so now its our turn to concede
108
Q

Why does our behaviour affect our attitude? (3)

A
  • self-presentation (impression managment)
  • self-justification (cognitive dissonance)
  • self-perception
109
Q

Self-presentation: Impression management

A
  • For strategic reasons, we express attitudes that make us appear consistent
  • To avoid seeming inconsistent, we express attitudes that match our actions, and we may pretend
  • Feigning consistency may explain why attitudes shift toward consistency w behaviour; people exhibit a much smaller attitude change when bogus pipeline inhibits trying to make a good impression
  • But ppl express their changed attitudes even to someone who doesn’t know how they have behaved
110
Q

Self-Justification: Cognitive Dissonance

A
  • Cognitive dissonance theory- tension that arises when we are simultaneously aware of two inconsistent cognitions; cognitive dissonance may occur when we realize that we have, with little justification, acted contrary to our attitudes, or made a decision favouring one alternative despite reasons favouring another
  • To reduce this unpleasant arousal, we often adjust our thinking to remain conssitency
  • One way we minimize dissonance is through selective exposure to agreeable information
  • If we sense inconsistency in our behaviour and attitudes, we feel pressure for change, in either of the facets
111
Q

Cognitive Dissonance: Insufficient justification

A
  • When participating in a boring experiment, those paid $20 said it was interesting but had sufficient reason for doing so (low dissonance), and those who were paid $1 didn’t have sufficient reasoning for saying that it was interesting, so they thought it might’ve actually been interesting (high dissonance)
  • When external inducements are insufficient to justify our behaviour, we reduce dissonance by internally justifying the behaviour
  • Attitudes-follow-behaviour effect was strongest when people felt some choice and when their actions had foreseeable consequences
  • Attitudes follow behaviours for which we feel some responsibility
112
Q

Cognitive Dissonance: Dissonance after decision

A
  • After making important decisions, we usually reduce dissonance by upgrading the chosen alternative and downgrading the unchosen option –> retroactively attributing positive attitudes to what we chose
  • Making decisions is one way we express ourselves, and once we make a decision, we are motivated to bolster our attitudes
  • Our preferences influence our decisions, which then sharpen our preferences (choices-influence-preferences) –> we prefer things when the outcome of our choice is good, and if a choice disappoints, our attitudes towards it can change significantly in the negative direction
  • E.g., rated how much they liked certain items –> get to choose between item 5 and 6 to keep –> rated again and the item they chose went up in rating and the one they didn’t pick went down in rating
  • Choice justification occurs IRL in situations including: relationships, gambling, smoking, purchases, choices in Uni, choices in courses
  • *Effort Justification:**
  • Justification the time, effort, or money one has devoted to something (especially when the effort was unpleasant or disappointing) –> motivated by dissonance
  • We like what we suffer for more
  • Liking a group more that required hazing to get into, sunk cost –> following through on something because the money has already been devoted to a course of action
113
Q

Culture and Cognitive Dissonance

A

Does a tendency for people to justify their decisions arise out of a western cultural desire to individually claim that they made a good decision?
- When western students rated a CD before and after choosing which one to keep, the ratings increased, but in Japanese students, it remained the same

Maybe ppl from collectivist cultures experience dissonance if their collectivist self-concepts were threatened
- Canadian students justified the choices they made for themselves but not the choices they made for their friends, but Japanese justified the choices they made for their friends but not the choices they made for themselves

  • The experience of feeling cognitive dissonance may be shared across cultures, but culture can shape this experience
114
Q

Self-perception theory

A
  • Self-perception theory– when we are unsure of our attitudes, we infer them as much as we would someone observing us- by looking at our behaviour and the circumstances under which it occurs
  • Hearing ourselves talk informs us of our attitudes; seeing our actions provides clues to how strong our beliefs, which is especially true with the acts we freely commit
  • We infer our emotions by observing our body and behaviours
115
Q

Self-Perception: expressions and attitudes

A
  • Using electrodes to move face muscles, students induced to frown reported feeling angry, and those induced to make a smiling face felt happier
  • For ppl w Botox it’s hard for them to know themselves or to mimic others’ expressions, so it’s harder for them to understand others emotions
  • Going through the motions can trigger emotions
  • Acting out another person’s emotion can help you understand how they are feeling and evoke empathy; to sense how other people are feeling
  • Observing others’ faces, postures, and voices, we naturally mimic their reactions help us tune in to what they are feeling
  • Movements can also influence our attitudes –>shaking head vs nodding
116
Q

Self-perception: over justification and intrinsic motivations

A
  • Contrary to insufficient justification, self-perception theory says that people explain their behaviour by noting the conditions under which it occurs
  • Unnecessary rewards sometimes have hidden costs; rewarding people for doing what they already enjoy doing may lead them to attribute their doing it to the reward (extrinsic motivation), thus undermining their self-perception that they do it because they like it (intrinsic motivation) (overjustification effect)
  • unexpected compliments can actually boost intrinsic motivation
  • When there is too much justification, children-driven learning may diminish
117
Q

Dissonance as arousal

A
  • Self-affirmation theory- a theory that people often experience self-image threat after engaging in an undesirable behaviour, and they compensate for this threat by affirming another aspect of the self–> threaten people’s self-concept in one domain, and they will compensate by refocusing or by doing good deeds in some other domain
  • Justifying our actions and decisions is self-affirming; it maintains our sense of integrity and self-worth
  • People with secure self-concepts and high self-esteem engage in less self-justification
  • Dissonance conditions arouse tension especially when they threaten positive feelings of self-worth, and this arousal seems to be necessary for the attitudes-follow-behaviour effect (disappears when drinking alcohol bc dissonance produced arousal is gone)
118
Q

Self-preceiving when not self-contradicting (when dissonance makes sense and when self-perception makes sense)

A

Dissonance theory doesn’t explain everything:

  • When people argue a position that is in line with their opinion, although a step or two beyond it, procedures that usually eliminate arousal do not eliminate attitude change
  • Does not explain the over justification effect since being paid to do what you like to do should not arouse great tension
  • does not explain situations where action does not contradict any attitude
  • Dissonance theory successfully explains what happens when we act contrary to clearly defined attitudes: we feel tension so we adjust our attitudes to reduce it
  • In situations where attitudes are not well formed, self-perception theory explains attitude formation: as we reflect and act, we develop a more readily accessible attitude to guide our future behaviour
119
Q

When we process persuasive messages (2)

A
  • *Motivated to do so:**
  • Involvement/goal relevance
  • Personal responsibility to the message
  • Need for cognition –> individual difference of whether you like to think about things or not (more motivated if you have a high need for cognition)
  • *Able to do so:**
  • Distracted –> when you are minimally distracted
  • Knowledge –> less attention paid when one has a lack of knowledge
  • Time pressure –> when there is a time constraint, there is less attention paid
120
Q

Central v peripheral route to persuasion

A
  • *Central Route:**
  • Message substance is most important (explicit and reflective)
  • usually swiftly changes explicit attitudes –> leads to more enduring change
  • Examples:*
  • logic of argument (no contradiction)
  • strength of argument
  • related evidence
  • *Peripheral Route:**
  • Superficial cues are most important (quick rule of thumb)
  • slowly bulds implicit attitudes through repeated associations
  • Examples:*
  • message length –> long = factual = good
  • communicator attractiveness –> halo effect: 1 good characteristic = many good characteristics; attractive = smart
  • communicator expertise
121
Q

Study testing the elaboration likelihood model (ELM)

A
  • students heard a message about institutive comprehensive examinations at their University
  • Independent variables:
  • Argument strength (strong or weak)
  • Personal relevance (next year or 10 years for now)
  • Source expertise (local high school class or Princeton University Prof)
  • High personal relevance = the source didn’t matter as much bc they weren’t paying attention to peripheral cues, but low personal relevance = large difference between favourability of message btwn the source
  • High personal relevance = favourable attitudes when argument is strong but low personal relevance = gap of persuasion isn’t as large btwn strong and weak arguments
  • Persuasion via peripheral processing is temporary, bc they don’t have good reasons to support their attitudes
  • Persuasion via central argument is more resisting and enduring bc they have strong reasons in support
122
Q

The elements of persuasion (4)

A
  • communicator
  • content
  • channel of communication
  • audience
123
Q

Communicator: Credibility

A
  • The impact of a non-credible person may correspondingly increase over time if ppl remembers the message better than the reason for discounting it –> this delayed persuasion is called the sleeper effect
  • “Supermarket tabloid effect” –> sensational headline that gets stuck in your head causes you to bring it up at a later time when you’ve forgotten the source
  • why misinformation tends to persist bc we remember the info, but not why the source wasn’t credible
  • *Perceived Expertise:**
  • To become an authoritative expert, one should begin by saying things the audience agrees with to seem smart
  • To appear credible, one must also speak confidently; a charismatic, energetic, confident-seeming person is more convincing
  • *Perceived Trustworthiness:**
  • Speech type also affects a speaker’s apparent trustworthiness (making direct eye contact)
  • Trustworthiness is also higher if the audience believes the communicator is not trying to persuade them
  • We perceive as sincere those who argue against their own self-interest, and being able to suffer for one’s beliefs helps convince people of one’s sincerity
  • Trustworthiness and credibility increase when a people talk fast –> rated as more objective intelligent, and knowledgeable
  • Sources that are clearly biased but who openly declare bias are actually seen as more credible
124
Q

Communicator: Attractiveness and liking

A
  • We are more likely to respond to those we like, and our liking may open us up to the communicator’s arguments (central route) or it may trigger positive associations when we see the product later (peripheral route)
  • We tend to like people and are more influenced by those that are like us (similarity)
  • Similarity is more important given the presence of factor x and credibility is more important given the absence of factor x –> factor x is whether the topic is one of subjective preference or objective reality
  • When choice concerns matter of personal value or taste = similar; for judgments of fact = dissimilar
125
Q

Classic Persuasion/Social influence techniques (6)

A
  • reciprocity
  • commitment and consistency
  • social proof
  • liking
  • authority
  • scarcity
126
Q

Persuasion technique: Reciprocity

A
  • Takes advantage of a powerful norm in society: return a favour
  • Why small gifts and free samples work, as we feel somewhat indebted to buy something later
  • Concession: door-in-face technique –> more compliance when first asked to put a billboard sized sign, and then asked to put a small sign in their lawn, as they feel the researcher is conceding (gift to participant so the participant should return the favour)
127
Q

Persuasion technique: Commitment and consistency

A
  • People prefer to see their attitudes as consistent and their attitudes and behaviours as consistent
  • Foot-in-door –> compliance by preceding with a smaller request
128
Q

Persuasion technique: Social Proof

A
  • Using social influence; we often judge the acceptability of our own behaviours by using the attitudes and behaviours of others as a reference point
  • E.g., if a lot of ppl are eating in a restaurant it must be good, if there are a lot of tips in the tip jar the worker must be good so I should leave a tip too
129
Q

Persuasion technique: Liking

A
  • We are more likely to comply with people we know and like
  • Attractiveness- halo effect –> one positive quality = a lot of positive qualities = increased liking = increased compliance
  • Businesses where people send to friends –> liking is already there bc of the existing relationship so more compliance
130
Q

Persuasion technique: Authority

A
  • We are more likely to comply w people who are perceived to have authority
131
Q

Persuasion technique: Scarcity

A
  • Things that are hard to obtain are viewed as more valuable –> both actual and perceived limitedness
  • We don’t want to miss on opportunities when they have been afforded to us
  • Scarcity can be made w out making things less available –> Campbell’s soup being on sale = 4 cans sold per person; Campbell’s soup and a limit of 15 cans per customer while supplies last = 10 cans sold per person
132
Q

Message Content: Reason v emotion

A
  • Well-educated or analytical people are responsive to rational appeals; thought, involved audiences travel the central route (appealing to emotion v reason depends on the audience)
  • Disinterested audiences like the peripheral route, and are more affected by how much they like the communicator
  • When initial attitudes are formed primarily through emotional appeals, their later attitudes are formed primarily through emotional appeals (same for intellectual attitudes)
  • *The Effect of Good Feelings:**
  • more convinced when eating good food or listening to music
  • Good feelings can enhance persuasion partly by enhancing positive thinking
  • Ppl in a good mood view the world through rose-tinted glasses and make faster, more impulsive decisions (peripheral cues)
  • *The Effect of Arousing Fear:**
  • Fear-arousing messages can be potent when trying to get a person to cut down smoking, brush their teeth, drive more carefully, etc.
  • Often, the more fear evoked, the more an audience responds
  • Playing on fear works best if a message leads people not only to fear the severity and likelihood of a threatened event, but also to perceive a solution and feel capable of implementing it
  • Another approach is to enhance people’s perceptions of susceptibility to a particular illness to make them more likely to expose themselves to messages about the topic and engage in adaptive behaviours
133
Q

Message Content: Discrepency

A
  • Disagreement produces discomfort, and discomfort prompts people to change their opinions (dissonance)
  • Greater disagreement might produce greater change but also a communicator who proclaims an uncomfortable message may be discredited
  • A credible source can elicit considerable opinion change when advocating a position greatly discrepant from the recipient’s
  • Deeply involved people tend to accept only a narrow range of views, and to them a moderately discrepant message may seem foolishly radical, especially if the message argues an opposing view rather than being a more extreme version of their own view
  • To construct messages that may deradicalize committed terrorists: build messages upon elements of their pre-existing beliefs
134
Q

Message Content: One-sided v two-sided appeals

A
  • Acknowledging the opposing arguments might confuse the audience and weaken the case or it might make the message seem fairer and more disarming if it recognizes the opposition’s arguments
  • A one-sided appeal was most effective with those who already agreed; an appeal that acknowledges opposing arguments worked better with those who disagree
  • Experiments revealed that a two-sided presentation is more persuasive and enduring if people are aware of opposing arguments –> if your audience will be exposed to opposing views, offer a two-sided appeal
  • For optimists, positive persuasion works the best and for pessimists, negative persuasion is more effective
135
Q

Message Content: Primacy v Recency

A
  • Primacy Effect- other things being equal, information presented first usually has the most influence; first impressions are important
  • Recency Effect- information presented last sometimes has the most influence; recency effects are less common than primacy effects
  • Forgetting creates the recency effect (1) when enough time separates the two messages, and (2) when the audience commits itself soon after the second message
  • When the two messages are back to back, followed by a time gap, a primacy effect usually occurs especially when the first message stimulates thinking
136
Q

Channel of Communication: Active experience v passive reception

A
  • Spoken appeals are not necessarily more persuasive as an effective speaker has many hurdles to surmount: a persuasive speaker must deliver a message that gets attention and is also understandable, convincing, memorable, and compelling
  • Positively received appeals are sometimes futile but not always: in the case of advertised versus unadvertised brands of aspirin, the advertised brand will sell more even though it is three times the price
  • In the case of political campaigns, advertising exposure helps make an unfamiliar candidate a familiar one and mere exposure to an unfamiliar stimuli breeds liking
  • Repetition also makes things believable and serves to increase fluency-the ease with which it rolls off our tonge- which increases believability
  • Persuasion decreases as the significance of the issue increases –> on minor issues it’s easy to demonstrate the media’s power, but for more important issues persuasion is more difficult
137
Q

Channel of Communication: Personal v Media Influence

A
  • The major influence on us is not media but our contact with people (word of mouth personal influence through creating a buzz)
  • *Media Influence: The Two-Step Flow**
  • Face to face influence is usually greater than media influence but the media still has power
  • Two step flow of communication therefore refers to the process by which media influence often occurs through opinion leaders who in turn influence others –> these opinion leaders are the trend seekers and our perceived as experts
  • This flow also reminds us that media influences penetrate the culture in subtle ways; even if the media has little direct effect on people’s attitudes they could still have big indirect effects
  • *Comparing Media:**
  • The more lifelike the medium, the more persuasive the message so the order of persuasiveness follows: live, face to face, video, audio, and written
  • Messages are also best comprehended and recalled when written
  • Comprehension is one of the first steps in the persuasion process so if the message is difficult to comprehend, persuasion should be greatest when the message is written because readers will be able to work through the message at their own pace
  • Video mediums can take away control of pacing and draw attention to the communicator and away from the message itself
138
Q

Audience: Age

A

There are two possible explanations for age differences in attitudes:

  • A life cycle explanation: attitudes change as people grow older
  • A generational explanation: attitudes do not change; older people largely hold onto the attitudes they adopted when they were young and because these attitudes are different from those being adopted by young people, a generation gap develops
  • Evidence mostly supports the generational explanation
  • The teens and early 20s are important formative years where attitudes are changeable; attitudes formed then tend to stabilize through middle adulthood
  • Adolescent and early adulthood experiences are formative partly because they make deep and lasting impressions
  • Older adults are not necessarily inflexible; studies found that most people in their 50s and 60s had more liberal sexual and racial attitudes than they had in their 30s and 40s
  • Near the end of their lives older adults may again become more susceptible to attitude change perhaps due to the decline in strength of their attitudes
139
Q

Audience: what they are thinking (3)

A
  • The crucial aspect of central route persuasion is not the message but the response it evokes in a person’s mind –> if the message summons favorable thoughts it persuades us, and if it provokes us to think of contrary arguments we remain unpersuaded
  • *Forewarned is Forearmed**- if you care enough to counter-argue
  • When you are warned or under the impression that someone is going to try to persuade you, you will likely come up with counter arguments
  • *Distraction Disarms Counterarguing:**
  • Persuasion is also enhanced by a distraction that inhibits counter-arguing
  • E.g., political ads promote the candidate and the visual images keep us occupied so we don’t analyze the words
  • Distraction is especially effective when the message is simple
  • *Uninvolved Audiences use Peripheral Cues:**
  • Analytical people-those with a high need for cognition-enjoy thinking carefully and prefer central routes
  • Those who like to conserve their mental resources-those were the low need for cognition-are quicker to respond to such peripheral cues such as the communicator’s attractiveness and the pleasantness of the surroundings
  • the more we think about an issue the more we take the central route
  • In thinking make strong messages more persuasive and (because of counter-arguing) weak messages less persuasive –> using rhetorical questions, presenting multiple speakers, repeating a message, getting peoples undistracted attention, making people feel responsible for evaluating the message are all techniques to get audience to think
140
Q

Group Indoctrination tactics (cults)

A
  • On attempting to analyze what persuades people to leave behind their former beliefs and join groups, a couple considerations should be kept in mind:
  • Indoctrination tactics are used by a wide variety of groups, but Cults provide useful case studies to explore persuasion as these groups are often intently analyzed
  • Cult- groups typically characterized by (1) the distinctive ritual of their devotion to a God or a person, (2) isolation from surrounding evil culture, and (3) a charismatic leader; also called new religious movements
141
Q

Cults: Attitudes follow behaviour

A
  • Cult leaders exploit the fact that people usually internalize commitments made voluntarily, publicly, and repeatedly
  • *Compliance Breeds Acceptance:**
  • New converts soon learned that membership is no trivial matter and are quickly made active members of the team
  • Behavioral rituals, public recruitment, and fund raising strengthens the initiates’ identities as members and become committed advocates
  • The greater the personal commitment, the more the need to justify it
  • *The Foot-in-the-Door Phenomenon:**
  • The recruitment strategy for cults exploit the foot in the door principle –> giving pamphlets and CDs first and them getting them to commit
142
Q

Cults: Persuasive elements

A
  • *The Communicator:**
  • successful cults typically have a charismatic leader-someone who attracts and directs the members –> someone who is credible based on the fact that audience perceives them as expert and trustworthy
  • *The Message:**
  • The vivid, emotional messages and the warmth and acceptance that the group showers newcomers with can be appealing
  • The idea to trust the master, join the family, and gain answers
  • *The Audience:**
  • Recruits are often young people under age 25, still at the comparatively open age before attitude stabilized
  • Some recruits are less educated and who enjoy the simplicity of message and find it difficult to counter argue, but most are middle class who overlook the contradictions of others
  • Potential converts are often at a turning point in their lives, facing a personal crisis, or vacationing or living away from home –> they have needs in the cult offers them answers
143
Q

Cults: Group effects

A
  • The cult typically separates members from their previous social systems an isolates them with other cult members
  • Social implosion occurs where external ties weaken until the group collapses inward socially, and each person only engages with other group members causing them to lose access to counter-arguments
  • These techniques- increasing behavioral commitments, persuasion, and group isolation-do not have unlimited power –> towards the end leaders can become eccentric and many members leave
  • The same techniques used in cults are used in sports team, in the military during hazing, gangs, therapeutic communities (AA)
  • A constructive use of persuasion is military training as it creates cohesion and commitments through some of the tactics used by leaders of cults
  • Another constructive use of persuasion is in counseling and psychotherapy as it takes persuasion to change self-defeating attitudes and behaviours
144
Q

Psychology and climate change

A
  • *Public Opinion About Climate Change:**
  • Climate change is human-caused and in response, some of Canada, the European Union, Australia and India have either passed a carbon tax on coal or a carbon emissions trading system
  • 72% of Canadians believe that global warming is mostly caused by humans, 69% of Americans, and 84% of Britain endorse these beliefs

Why do so many people fail to accept the scientific consensus? –> vivid and recent experiences often overwhelm abstract statistics (they distort our judgment)

  • We make our intuitive judgments under the influence of the availability heuristic
  • People will often scorn global warming in the face of a winter freeze
  • Persuasive messages must be understood, but thanks to medias mixed messages and perceiving uncertainty, and reassured by the natural human optimism bias, people discount the threat
  • People also exhibit a system justification- a tendency to believe in and justify the way things are in their culture and to not want to change the status quo
  • We benefit from framing energy savings in attention-getting ways such as saying how much money a person will save if they switch to non CFLs
145
Q

How persuasion can be resisted (3)

A
  • attitude strength
  • information processing bias
  • actively defending attitudes (inoculation programs)
146
Q

Attitude strength

A
  • Strong attitudes are consequential in that they bias how we perceive incoming information, whereas weak attitudes do so to a lesser degree
  • Certainty refers to the level of subjective confidence or validity that people attach to their attitudes
  • Certainty is high when people have a clear notion of what their attitudes are and believe that their attitudes are accurate
  • Higher certainty is found to be associated with attitude stability over time, resistance to persuasion, and impact on social judgments
147
Q

Information Processing Biases

A
  • Strong attitudes have been demonstrated to result in biases in how we process information
  • Festinger argued that bc individuals are motivated to maintain cognitive consistency, people should be motivated to incorporate information that is consistent with their attitudes and to avoid info that is inconsistent
  • Some evidence that we are better at incorporating new info if it is consistent with our existing knowledge
  • These biases have been broken down by the stage at which they have an influence on info processing selective exposure and attention to info, selective processing and judgment, and selective memory
148
Q

Information Processing Biases: Selective exposure and attention

A
  • Selective exposure- the extent to which people’s attitudes affect the info they expose themselves to
  • Selective attention- the extent to which people’s attitudes affect how much of this information they concentrate on once they’ve been exposed to it
  • In order to be a complete information processor a person must both be able and motivated to first process all of the information, and then be unbiased when processing that information
  • Under many conditions people are biased in how they expose themselves to information as they might have low motivation
149
Q

Information Processing Biases: selective perception and judgment

A
  • Lord, Ross, and Lepper demonstrated bias perception and judgment regarding death penalty –> participants rated the study that agreed with their own point of view as more convincing and more scientifically rigorous than the study they disagreed with
  • selective effects have been found to be particularly likely to occur when attitudes are strong i.e., when attitudes are accessible
150
Q

Information Processing Biases: selective memory

A
  • The idea that when people process social information they remember information that is congruent with their attitudes better than information that is incongruent with their attitudes
  • it’s been found that people’s motivation and ability to be biased are important factors in biased memory
151
Q

Actively defending attitudes: Reactance

A
  • Knowing that someone is trying to persuage us may even prompt us to react in the opposite direction
  • Reactions refers to a motive to protect or restore our sense of freedom and arises when someone threatens our freedom of action
  • E.g., liking an SO even more after discovering a parent dislikes them
152
Q

Actively defending attitudes: Strengthening personal commitment

A
  • Before encountering others’ judgments, you can resist persuasion by making public commitment to your position, and having stood up for your convictions, you will become less open to what others have to say
  • *Challenging Beliefs:**
  • Mildly attacking a person’s position can stimulate them to commit
  • When committed people were attacked strongly enough to cause them to react, but not so strongly as to overwhelm them, they became more committed
  • *Developing Counter-Arguments:**
  • Even weak arguments will prompt counter-arguments which are then available for a stronger attack
  • Attitude inoculation- exposing people to weak attacks on their attitudes so that when stronger attacks come, they will have refutations available (like an immunization)
153
Q

Innoculation programs

A
  • *Inoculating Children Against Peer Pressure to Smoke:**
  • Inoculating grade 7 and 8 female students with counter-arguments to why smoking is liberating resulting in the students being half as likely to begin smoking
  • These programs can also use attractive peers to communicate info, trigger students’ own cognitive processing, and get students to make a public content
  • *Inoculating Children Against the Influence of Advertising:**
  • Advertising that targets children are illegal in some areas
  • Children are an advertiser’s dream as they are gullible, vulnerable, and an easy sell
  • Researchers have found that grade 7 students who are able to think critically about ads also better resist peer pressure when they are in grade 8 and are less likely to drink alcohol in grade 9
  • There is some evidence that inoculation can help teach children to resist deceptive ads
  • *Implications of Attitude Inoculation:**
  • It’s best not to just create stronger indoctrination of one’s current beliefs but to also reveal the reality of other existing beliefs
  • People who live amid diverse views become more discerning and more likely to modify their views in response to credible arguments
  • A challenge to one’s views, if refuted, is more likely to solidify one’s position that undermine it, particularly if the threatening material can be examined with like-minded others
  • An ineffective appeal can be worse than non as those who reject an appeal are inoculated against further appeals
154
Q

Conformity

A
  • Conformity is a change in behaviour or belief according to others (to accord with others) –> not just acting as other people act, but being affected by how they act
  • The key is whether your beliefs would be the same apart from the group
  • The pressure from others to conform can be implicit or explicit, and it can be real or imagined
155
Q

Private v Public Conformity

A
  • Private conformity- the change in beliefs that occurs when a person privately accepts the position taken by others –>similar to persuasion and behaviour will often change along with it
  • Public conformity- superficial change in overt behaviour without a corresponding change of opinion, produced by real or imagined group pressure (like compliance)
156
Q

Compliance and Obedience

A
  • Compliance is outward insincere conformity, and we comply primarily to reap reward or avoid punishment
  • Obedience is when our compliance is to an explicit command
  • acceptance is sincere inward conformity and sometimes follows compliance
157
Q

Sherif’s Studies of norm formation

A
  • example of informational/private conformity
  • Autokinetic Phenomenon- the apparent movement of a stationary point of light in the dark
  • Participants were exposed individually and asked how far the light had moved
  • They were brought in again, in groups, and had their answers called out –> found that after successive days, participants estimates of the apparent movement of a point of light eventually converged
  • One year later the estimates reflected the group consensus and not what the participant had initially guessed (no group pressure since it was a phone call, so they actually changed what they believed to be right)
  • The amount the line moves is ambiguous, so they use the behaviour of other participants to make their estimates
  • “Mood linkage” –> just being around happy people can make us feel happier
  • “The chameleon effect” –> the subconscious automatic behavior synchronization; behavior influences our attitudes and emotions, so the natural tendency to mimic inclined this to feel what others feel
  • Suggestibility causes mimicking of things like illness and suicide causing them to come in waves
  • “the Werther Effect” –> imitative suicidal behavior; suicides, and fatal auto accidents and private airplane crashes increase after well publicized suicides
158
Q

Asch’s Studies of group pressure

A
  • example of normative/public conformity
  • There was a clear right answer to the supposed study of perceptual judgment, but as soon as people start to declare a wrong answer, people doubt themselves
  • In a control group who answered alone, more than 99% answered correct
  • The dependent variable is whether the participants gave the right answer
  • If several individuals gave identical wrong answers, 76% of participants confirmed at least once
  • 37% conformed, and 63% did not, so this shows that most people tell the truth even when others do not
  • although these studies lack mundane realism of everyday conformity they do have experimental realism
  • Sherif and Asch results are startling because they involve no obvious pressure to conform such as rewards or punishments
159
Q

Migrams obedience studies

A
  • Occurred after WWII when people were trying to come to terms with the holocaust and dispositional attributions were pervasive
  • Milgram was interested in conformity (had replicated the Asch study) but wanted to examine social influence when there were severe consequences
  • Obedience- change in behaviour produced by the commands of authority
  • In a study where the participant was told they were testing “punishment and learning” by giving the other participant a shock for each wrong answer; the participant (teacher) has to increase the shock intensity every wrong answer and the confederate (learner) makes pleas when the intensity increases but the researcher prompts the participant saying that they must continue
  • Dependent variable is how far the participants go, when/do they quit, and how many go all the way
  • They had a higher number of participants than expected who complied all the way up to the maximum voltage, and those who stopped did so at a higher voltage than predicted
  • Even when the protests were more compelling (had a slight heart condition), 63% still complied and the results didn’t very much for women
  • The only one of the prompts was really a “command” (you must continue), so argued that it wasn’t really a study of obedience
  • Similar study repeated 10 years ago, and the results were similar
  • *The Ethics of Milgram’s Studies:**
  • Milgram was very disturbed by his studies, and psychologists were also disturbed by his studies
  • Even though nobody received a shock, but the “teachers” and the participants were stressed against their will
160
Q

4 Factors that breed obedience (Milgrim studies)

A
  • *The Victim’s Distance:**
  • Participants acted with greatest obedience and least compassion when the “learners” couldn’t be seen and when the victim was remote, and the “teachers” heard no complaints
  • Decreased to 40% obeying to max voltage when learner was in the same room, and compliance dropped to 30% when the teachers were required to force the learner’s hand into contact w a shock plate
  • In everyday life it is easiest to abuse someone who is distant or depersonalized
  • *Closeness and Legitimacy of Authority:**
  • The physical presence of the experimenter affected obedience –> when commanded via telephone, obedience dropped to 21%
  • When the one making the request is physically close, lightly touching you, it increases compliance
  • The authority must be perceived as legitimate –> when the experimenter had to leave and told the teacher to just go ahead with another person who assumed command, 80% of individuals didn’t comply
  • *Institutional Authority:**
  • The prestige of the institution also matters –> many participants said that if it wasn’t for Yale’s reputation, they wouldn’t have obeyed
  • *The Liberating Effects of Group Influence:**
  • We are more able to fight for justice when other people are doing the same
  • When a confederate of the experiment defied the experimenter, 90% of individuals also conformed to the defiant confederates
161
Q

Reflections on Classic Studies: Behaviour and Attitudes

A
  • Obedience study differ from other conformity studies in the strength of the social pressure, as obedience is explicitly commanded –> without coercion, people did not act cruelly
  • When external influences override inner convictions, attitudes fail to determine behaviour
  • In obedience studies, a powerful social pressure (experimenter’s commands) overcame a weaker one (the victims pleas), and many obeyed
  • Traps participants by using the foot-in-the door technique where the individuals are first shocking w a mild 15 volts and slowly increasing –> after complying many times, by their dissonance is decreased (diff if they were asked to shock 330 volts right away)
  • External behaviour and internal disposition can feed one another, sometimes in an escalating spiral
  • Compliance breeds acceptance, and small steps practiced can foster cruelty
162
Q

Reflections on Classic Studies: The Power of the Situation

A
  • Immediate situational forces are powerful
  • Normative pressures make it hard to predict even our own behaviour
  • Evil does not necessarily just result from bad apples, but also from social forces –> situations can induce ordinary people to capitulate to cruelty
  • Social influences can’t explain why in Nazi camps, some personalities displayed vicious cruelty and others heroic kindness
  • Situational analysis of harm-doing doesn’t exonerate harm-doers because to explain is not excuse, and to understand is not to forgive
163
Q

6 Factors that Predict Conformity

A
  • group size
  • unanimity
  • cohesion
  • expertise and status
  • public resposne (anonymity)
  • no prior commitment
164
Q

Conformity: Group size

A
  • A group doesn’t need to be big to have effects; 3-5 ppl yields more conformity than 1-2, but beyond 5 there are diminishing returns
  • The way the group is “packaged” also matters; the agreement of several small groups makes that position more credible
  • In Asch’s study, as number if confederates reporting the wrong answer increased, so did conformity, but to around 4 people
165
Q

Conformity: Unanimity

A
  • Experiments reveal that someone who punctures a groups unanimity deflates its social powers; people will nearly always voice their convictions if just one other person has also differed from the majority
  • It’s easier to stand up for something if you can find someone else to stand up with you
  • Observing someone else’s dissent, even when wrong can increase our own independence
  • In Asch’s study presence of either an ally or even just a different answer that was not their own, reduced conformity to only 5%
166
Q

Conformity: Cohesion

A
  • A minority opinion from someone outside the groups we identify with sways us less than the same minority opinion from someone within our group
  • The more cohesiveness a group exhibits, the more power it gains over its members
  • Group members who feel attracted to the group are more responsive to its influence –> fearing rejection by group members whom they like, allow them a certain power
167
Q

Conformity: Expertise and Status

A
  • Higher-status people tend to have more impact
  • More likely to conform if we think a person is an expert in something, even when the expertise is not applicable to the situation
  • In obedience studies, people of lower status accept experimenter’s commands more readily than people of higher status
  • E.g. when pilot (highest status) gave correct answer to math problem = group correct 91% of time; when navigator (mid-status) gave correct answer = group correct 80% of time; when gunner (low status) gave correct answer = group correct 63% of time
168
Q

Conformity: Public response (anonymity)

A
  • People conform more when they must respond in front of others rather than when they write their answers privately
  • Asch’s participants, after hearing others respond, were less influenced by group pressure if they could write an answer only the experimenter would see
    • It is much easier to stand up for what we believe in the privacy of the voting booth than before a group
  • When response is anonymous, conformity decreases –> normative influences goes away but informational influence persists
169
Q

Conformity: no prior commitment

A
  • Most people don’t back down in the face of group pressure; having made a public statement, they stick to it
  • Prior commitments restrain persuasion as making public commitment makes people hesitant to back down
  • Smart persuaders know this and will ask questions that prompt us to make statements for, rather than against, what they are marketing
170
Q

Summary of the classic studies of obedience

A
171
Q

Normative influence

A
  • Normative influence- conformity based on a person’s desire to fulfill other’s expectations, often to gain acceptance and out of fear of negative consequences of deviating from others (rejection)
  • springs from desire to be liked (usually associated with public conformity)
  • Social rejection is painful and we often pay an emotional price when we deviate from group norms
  • Brain scans show that group judgments differing from one’s own activate a brain area that is also active when one feels pain of bad betting decisions
  • Can sometimes compel ppl to support what they don’t believe in or suppress their disagreement
  • Conformity is greater when people respond before a group which reflects normative influence
172
Q

Informational Influence

A
  • Informational influence- conformity that results from accepting evidence about reality provided by other people (believing others are correct in their judgments) –> springs from desire to be right (normally associated with private conformity)
  • When reality is ambiguous, other ppl can be a valuable source of info
  • When people conform, their perceptions may be genuinely influenced
  • conformity is greater when participants feel competent, when the task is difficult, and when the subjects care about being right which all reflect informational influence
173
Q

Who Conforms: personality

A
  • There are only weak connections between personality traits and social behaviours and in comparison the influence of situational factors, personality scores are poor predictors of individual behaviour
  • Although internal factors (attitudes, traits) seldom precisely predict a specific action, they better predict a person’s average behaviour across many situations, and when social influences are weak
  • The pendulum of professional opinion swings; personality researchers are clarifying and reaffirming the connection between who we are and what we do –> “every psychological event depends upon the state of the person and at the same time on their environment, although their relative performance is different in different case
174
Q

Who conforms: culture

A
  • Compared with individualistic cultures, those in collectivist countries are more responsive to others’ influence –> normative influence to maintain group harmony
  • Conformity may reflect an evolutionary response to survival threats, such as disease-bearing pathogens (like norms for food prep and personal hygiene)
  • Cultural norms promoting greater conformity had greater prevalence of pathogens, and greater conformity may have arised to protect these people from dangerous diseases
  • Conformity and obedience are universal in phenomena, but they vary across cultures and eras
175
Q

Who conforms: gender

A
  • Although it was initially thought that women are more susceptible to influence than men, Milgram and many others since found no evidence in support of this
  • There was weak evidence in a metanalysis that women are slightly more influenced
  • Women were more likely to conform when they were in situations where people could observe the participants behaviour, but when the behaviours were less observable, the difference went away
  • Studies with male researchers were more likely to find increased conformity effects for women than studies run by women because men tend to choose more male-oriented topics, where women are less knowledgeable, thus leading to informational conformity –> the conformity may therefore be in part a confound effect
176
Q

Who conforms: Social roles

A
  • Social roles allow some freedom of interpretation to those who act them out, but some aspects of any role must be performed
  • When only a few social norms are associated with the social category, we do not regard the position as a social role as it takes a whole cluster of norms to define a role
  • Roles have powerful effects, and we tend to absorb our roles
  • re-entry distress when ppl move back to their home country
177
Q

Norms: Injunctive and Descriptive

A
  • Norms- standards for acceptable or proper behaviour –> bringing norms up applies social pressure even in the absence of other people
  • Injunctive norms- what we think people ought to do (moral norms)
  • Descriptive norms- what we think people actually do (stronger at influencing behaviour)
  • Often times there is conflict between these two norms (e.g., J-walking, speed limits)
  • E.g., the injunctive norm is underage and binge-drinking is bad, but the descriptive norm is the opposite, and often descriptive norms are more predictive of people’s behaviours
178
Q

Caldini’s studies of water conservation in hotels

A

The initial sign:

  • Injunctive norm- we should conserve water and save our planet
  • Descriptive norm- everyone else has their towel washed even when they don’t need to, so I’ll just do the same
  • Environmental focus –> injunctive norm appealing to environmentalism (respect environment by reusing towel)
  • Cooperative focus –> injunctive norm appealing to environmentalism as well as stating they will donate proceeds to an environmental non-profit (the best option for the environment)
  • Descriptive norm –> saying 75% of guests were on board with saving water and reusing towels
  • Shows the power of descriptive norms because it was the most effective
179
Q

When harnessing conformity for social good backfires

A
  • Method: put norm information about power consumption on household power bills
  • Descriptive: average household uses X, you are above/below the average user
  • Injunctive: no face vs smiley/frowny face
  • It is assumed that when you tell people where others stand, energy consumption should decrease
  • Turns out it backfires for people doing good things bc it tells them they can loosen up and do more bad things –> below average users used more energy the next cycle, and with the injunctive info it was slightly minimized but it was still more than last bill
  • Above average users used less power and with or without injunctive info didn’t affect much
180
Q

Reactance

A
  • Reactance is the theory that people act to protect their sense of freedom and self efficacy when someone threatens our freedom of action (causes rebelion)
  • Often attempts to restrict a person’s freedom often produce an anti-conformity “boomerang effect”
  • E.g., CDs with the explicit label selling more because people don’t like their choice to listen to explicit content being removed
  • Bathroom Graffiti (more graffiti with sign that says “no graffiti), Romeo and Juliet Effect (positive correlation between amount of parental interference and degree of romantic love in young couples), the parking study (people took longer to get out of parking spot when someone honked)
  • Reactance may contribute to underage drinking, and more underage drinkers report that their drinking caused problems in their lives –> even warning teens against binge drinking can increase their drinking intentions (peer influence also contributes)
  • Reactance may also play a role in more antisocial behaviours –> argued in SA, when a women refuses to comply w a man’s desire he may react w frustration that results in increased desire for the forbidden activity
181
Q

Asserting uniqueness

A
  • In Western cultures, people feel uncomfortable when they appear too different from others, and they also feel uncomfortable when they appear exactly like everyone else
  • Experiments have shown that people feel better when they see themselves as moderately unique and will act in ways that assert their individuality
  • Individuals who have the highest “need for uniqueness” tend to be the least responsive to majority influence
  • Seeing yourself as unique also appears in people’s “spontaneous self-concepts” –> children more likely to mention their distinctive attributes when asked
  • We are more keenly aware of our gender when we are with people of the other gender (our gender loses salience when we are with all girls)
  • White people who grow up amid POC tend to have strong white identity, and minority groups tend to be conscious of its distinctiveness and how the surrounding culture relates to it
  • Rivalry is the most intense when the other group closely resembles your won
  • We seek distinctiveness but that in the right direction –> we want to be different from the average but better than the average
182
Q

Social Facilitation: The Mere Presence of Others

A
  • Mere presence means that the people are not competing, do not reward or punish, and in fact do nothing but be present as a passive audience, or as co-actors
  • Triplett noticed cyclers ride faster when in a group
  • It also improves performance and accuracy on simple motor tasks
  • This is social facilitation- original: the tendency of people to perform simple or well-learned tasks better when others are present; current: the strengthening of dominant (prevalent) responses owing to the presence of others
  • Zajonc reasoned that arousal enhances whatever tendency is dominant –> arousal enhances performance on easy tasks for which the most likely response is correct, but promotes incorrect responding on complex tasks for which the correct answer is not dominant
  • In study with cockroaches, their instinct is to go towards the dark (the exit of the maze) –>They were faster with an audience and a simple maze, but slower with an audience and complex maze
  • Similar effects were seen with novice v expert pool players when a confederate was watching –> experts did better and novices did worse
  • Athletes, actors, and musicians perform well-practiced skills, which helps explain why they perform best when energized by the responses of a supportive audience –> Olympians doing the best at home competitions (but home-field advantage only applies for good teams)
  • The effects of other people depends on how well-learned you are in the task
183
Q

Social Facilitation: The presence of many others (crowding)

A
  • The effect of others’ presence increases with their number and sometimes the arousal and self-conscious attention created by a large audience interferes even with well-learned, automatic behaviours such as speaking
  • Being in a crowd also intensifies positive and negative reactions –> when sat close together, friendly people are liked more and unfriendly people disliked even more
  • Crowding enhances arousal, which facilitates dominant response –> feeling livelier in a room of 30 ppl close together than spread out
  • Whether a gathering of people is considered a group depends on if it’s the people interact with each other or not
  • Overpopulation can cause tribulance, breakdown, social structure, and a population can’t persist (mice utopia and behavioural sink)
184
Q

Why are we aroused by the presence of others? (3)

A
  • *Evaluation Apprehension:**
  • Refers to concern for how others are evaluating us
  • The enhancement of dominant responses is strongest when people think they are being evaluated
  • The self-consciousness we feel when being evaluated can also interfere with behaviours that we perform best automatically –> professional athletes analyzing their body movements
  • *Driven By Distraction:**
  • When people wonder how co-actors are doing or how an audience is reacting, they get distracted
  • This conflict between paying attention to others (or any other non-human distraction) and paying attention to the task overloads our cognitive system, causing arousal
  • *Mere Presence:**
  • Zajonc believed that mere presence of others produces some arousal even without evaluation apprehension or distraction –> facilitation occurs with non-humans so it might be an innate social arousal mechanism
185
Q

Social Loafing

A
  • Ringelmann found that the collective effort of tug-of-war was half the sum of individual efforts –> contrary to “unity in strength” group members may be less motivated when performing additive tasks
  • feedback and experience increases individual effort
  • Social loafing- the tendency for people to exert less effort when they pool their efforts toward a common goal than when they are individually accountable
  • In tug of war experiment, individuals exerted less force when in a group v alone (not bc of a lack of coordination)
  • In social loafing experiments individuals believe they are being evaluated only when they act alone and the group situation decrease evaluation apprehension –> when people are not accountable and can’t evaluate their efforts responsibility is diffused across all group members
  • When being observed increases evaluation concerns, social facilitation occurs; when being lost in a crowd decreases evaluation concerns, social loafing occurs with additive tasks where the contributions of many add together to progress toward a goal (group projects, household chores)
  • To motivate group members one strategy is to make individual performance identifiable
186
Q

Why Social Loafing happens (3)

A
  • Diffusion of responsibility- less responsible for outcome when in a group –> as group number increases, responsibility declines
  • Reduced evaluation apprehension- less nervous about others when they can’t track what you are doing –> you can’t see what each person is contributing
  • Descriptive norm change- it seems like most people are slacking off, and you don’t want to be the one person that is doing all the work
187
Q

Social Loafing in everyday life

A
  • Assembly line workers produced 16% more product when their individual output was identified even though their pay would not be affected
  • Social loafing is evident in collectivist cultures but they do exhibit less than people in individualistic cultures, as loyalty to family and work groups is strong in collectivist cultures
  • Women also tend to be less individualistic than men and exhibit less social loafing
  • Another explanation to social loafing: when rewards are divided equally, regardless of how much one contributes to the group, any individual gets more reward per unit of effort by free-riding on the group, so people may be motivated to slack off when their efforts are not individually monitored
  • Sometimes the goal is so compelling and maximum output from everyone is so essential that team spirit maintains or intensifies effort (e.g., Olympic crew race)
    o On challenging tasks people may perceive their efforts as indispensable
    o When people see others in their group as unreliable or unable to contribute much they work harder
    o Adding incentives or challenging a group to strive for certain standards also promotes collective effort and group members will work hard when convinced high effort will bring rewards
  • Groups also loaf less when their members are friends or are identified with or indispensable to their group –> even just expecting to interact with someone again serves to increase efforts on team projects
188
Q

Reconciling social facilitation and social loafing

A
189
Q

Deindividuation

A
  • When arousal (facilitation) and diffused responsibility (loafing) combine and normal inhibitions diminish, the results may range from mild lessening of restraint, to impulsive self-gratification, to destructive social explosions
  • Being in a group can provoke these things because they generate a sense of excitement of being caught up in something bigger than oneself
  • Deindividuation- loss of self-awareness and evaluation apprehension; occurs in group situations that foster anonymity and draw attention away from the individual
190
Q

Deindividuation: group size

A
  • A group has the power to arouse members and render them unidentifiable
  • E.g. in rioting, perfectly normal and respectable people are made faceless by the mob and are freed to loot
  • Even when you know you could be identified and prosecuted, many ppl still participate bc evaluation apprehension plummets and because everyone else is doing it, so you can attribute behaviour to the situation rather than one’s own choices
191
Q

Deindividuation: Physical anonymity

A
  • Anonymity offered by social media has been observed to foster higher levels of hostile, uninhibited behaviour that observed in face-to-face conversations
  • When people are deindividuated online, they are no longer influenced by the same norms as when they can be identified individually
  • Ellison and Govern demonstrated ppl in covered cars honked 3x longer than those in convertibles
  • Diener demonstrated that on Halloween children in groups took more candy from a “take one candy” bowl than solo trick-or-treaters
    o Broke the rules when not alone, and when they were anonymous
    o The more people feel deindividuated, the more they will break rules and deviate from societal norms
  • Many officers during BLM didn’t wear nametags and is one of the factors that led to excessive violence used by these officers
  • Seems that being anonymous makes one less self-conscious and more responsive to cues present in the situation, whether negative or positive –> black uniforms are associated with evil and death and the opposite effect is seen when wearing nurses uniforms
192
Q

Deindividuation: arousing and distracting activities

A
  • Aggressive outbursts by large crowds are usually preceded by minor actions that arouse and divert peoples attention –> group shouting, chanting, clapping, or dancing serve to both hype people up and reduce self-consciousness
  • There is self-reinforcing pleasure doing an impulsive act while observing others do it also
  • Impulsive group action absorbs our attention –> sometimes we look back and cringe at what we’ve done, other times we seek deindividuating group experiences (dances, group encounters) where we can enjoy intense positive feelings and feel close to others
193
Q

Diminished self awareness

A
  • Group experiences that diminish self-consciousness tend to disconnect behaviour from attitudes –> unselfconscious, deindividuated people are less restrained, less self-regulated, more likely to act without thinking about their own values, and more responsive to situation
  • Self-awareness is opposite of deindividuation; when people are made self-aware they exhibit increased self-control and their actions more clearly reflect their attitudes
194
Q

The Risky Shift

A
  • Group decisions often strengthens members; initial inclinations (whether good or bad)
  • Stoner tested risk-taking behaviour by providing dilemmas faced by fictional characters, and contrary to initial thoughts, group decisions were normally riskier, not only when a group reaches consensus but after discussion individuals alter their decisions
  • During discussion, opinions converged, but the point towards which they converged was lower (riskier) number than their initial average
  • The process where the initial tendencies in the thinking of group members get exaggerated through group discussion
195
Q

Group polarization

A
  • Research later showed that this was not a consistent shift towards risk, but a tendency for group discussion to enhance the individual’s initial learnings
  • Group Polarization- group-produced enhancement of members’ pre-existing tendencies; a strengthening of the members’ average tendency, not a split within the group
196
Q

Group Polarization in everyday life

A
  • *In Schools:**
  • Accentuation phenomenon- over time, initial differences among groups of uni students becomes accentuated (parallel to lab phenomenon)
  • If one school is more intellectual than another, this difference will increase as time goes on –> groups members reinforcing shared inclinations
  • *In Communities:**
  • During community conflicts, like-minded people associated increasingly with one another, amplifying shared tendencies
  • Gang hostility emerges from a process of mutual reinforcement within neighbourhood gangs whose members share attributes and hostilities –> unsupervised peer groups are the strongest predictor of a neighbourhood’s crime victimization rates
  • *On the Internet:**
  • Social media provides an easy medium for group interaction, and people of many different interests and suspicions can isolate themselves with one another and find support in each other (even terrorist groups)
  • Social media makes it easier for small groups to rally like-minded people, crystallize diffuse hatreds, and mobilize lethal force
  • Like-minded people share like-minded views, leading to increased extremity and avoidance of counter-attitudinal information
  • *Group Polarization in Terrorist Organizations:**
  • Terrorism doesn’t erupt suddenly but arises among people whose shared grievances bring them together –> they interact in isolation from moderating influences and become progressively more extreme
  • The social amplifier brings the signal in more strongly, which results in violent acts that the individual apart from the group would never have committed
  • Massacres have been found to be a group phenomenon; the violence enabled and escalated by the killers egging one another on
197
Q

Explaining polarization: Information influence and group polarization

A

Best-supported explanation: group discussion elicits a pooling of ideas most of which favour the dominant viewpoint –> ideas that were common knowledge to group members will often be brought up in discussion, even if unmentioned, will jointly influence their decision

  • Other idea is that discussion may include persuasive arguments that some group members had not previously considered
  • Active participation in discussion produces more attitude change than does passive listening
  • Central route: thinking about an issue can strengthen opinions and expecting to discuss an issue holding an equally strong opposing view can motivate people to marshal their arguments and adopt a more extreme opinion (more info to support their opinion)
  • The source of our information also matters and it’s found that we are more likely to believe information that comes from a group you’re affiliated with then when we are not
198
Q

Explaining polarization: Normative influence and group polarization

A
  • It’s human nature to want to evaluate our abilities and opinions by comparing our views with that of others
  • We are most persuaded by people in our reference group (those we identify with), and because we want people to like us we may express a stronger opinions after discovering that others share our views
  • When people are asked to predict how others would respond to social dilemmas they exhibit pluralistic ignorance- they don’t realize how strongly others support the social preferred tendency (false impression of how others are thinking, feeling, responding)
  • E.g. It can be hard to start up relationships when one party is waiting for the other to make a move and the other party seems disinterested but both parties are just doing the same thing
  • When people have made no prior commitment to a particular response, seeing others responses stimulates a small polarization (smaller than that seen in lively discussion)
  • People’s opinions become more extreme bc they adjust their attitudes to gain the acceptance of the group
199
Q

Explaining polarization: macro level

A
  • Any situation more people and discuss
  • University –> far more liberal attitudes when they leave uni bc most students are more liberal
  • Social media –> the more use = the more polarized (active twitter users tend to have more extreme attitudes)
200
Q

Groupthink

A
  • Groupthink refers to the tendency for groups, in the process of decision making, to suppress dissenting cognitions in the interest of ensuring harmony within the group (maybe why crew of the titanic didn’t do anything even though there were warnings of icebergs)
  • Janis believed that group think sprouts from: amiable cohesive group, relative isolation form dissenting viewpoints, and a directive leader who signals what decision is favoured
201
Q

Symptoms of Groupthink (8)

A

First two lead group members to overestimate their might and right:

  • Illusion of invulnerability- Group members think that nothing bad can happen to them –> the crew of titanic were convinced that no disaster would occur
  • Unquestioned belief in the group’s morality- group members assume the inherent morality of their group and ignore ethical and moral issues –> titanic should’ve have more life boats but were convinced they didn’t need them

Group members also become closed-minded:

  • Rationalization- the group discounts challenges by collectively justifying their decisions –> the cap and officers knew how close they were but justified it by saying it was a clear night
  • Stereotyped view of opponent –> stereotyped views of their opponents ship might’ve caused the crew to try to break a speed record and ignore warnings from other ships

The groups suffers from pressures toward uniformity;

  • Conformity pressure- group members rebuff those who raise doubts about the group’s assumptions and plans, at times not by argument but by ridicule –> Fredrick Fleet was chided for not being able to see it w his naked eyes when he suggested needed binoculars
  • Self-censorship- since disagreements are often uncomfortable and the groups seems to be in consensus, members often withhold or discount their misgivings –> despite his belief, Fleet didn’t suggest they pick up a pair of binoculars
  • *Illusion of unanimity**- self-censorship and pressure not to puncture the consensus create an illusion of unanimity and the apparent consensus confirms the group’s decision–> unlikely that nobody thought they should slow down
  • *Mindguards**- some members protect the group from information that would call in to question the effectiveness of the morality of its decision –> telegraph operator failed to take down the most complete message of the iceberg and failed to pass this message to the captain (it would’ve challenged the captains decision)
  • Groupthink symptoms can produce failure to seek and discuss contrary information and alternative possibilities as when a leader promotes an idea and group insulates itself from dissenting views, groupthink may produce defective decisions
  • Water crisis of Walkerton also displayed many symptoms of group think
  • How the pandemic has been handled also induces discussion about group think: some countries and regions are being lauded for their rapid and effective response, others are being criticized for their perceived lack of action in the face of clear action
202
Q

Critiquing groupthink

A
  • Critique is that the evidence is retrospective so Janis could be picking supporting cases
  • Follow-up experiments have supported aspects of Janis’s theory:
    o Directive leadership is associated w poorer decisions bc subordinates feel too weak to speak up
    o Groups that make smart decisions have widely distributed conversation, w socially attuned members who take turns speaking
    o Groups do prefer supporting over challenging info
    o When members look to group for acceptance, approval, and identity, they suppress disagreeable thoughts
    o Groups that have broad discussions, and take turns speaking make better decisions
    o Groups w diverse perspectives outperform groups of like-minded experts
    o Information that is shared tends to dominate info that isn’t shared, meaning groups often don’t benefit from all that their members know
  • But friendships don’t breed groupthink; in a secure, highly cohesive group, committed members will often care enough to voice disagreement
  • The norms of a cohesive group can either favour consensus, which can lead to groupthink, or critical analysis, which prevents it
203
Q

Preventing groupthink

A
  • Be impartial and do not endorse any positions as this can suppress info sharing
  • Encourage critical evaluation; assign a devil’s advocate
  • Occasionally subdivide the group and then reunite to air differences
  • Welcome critiques from outside experts and associates
  • Before implementing decisions, call a second-chance meeting to air any lingering doubts
204
Q

Group Problem solving

A
  • When given tricky problems several heads can be better than one, and several heads critiquing each other can also allow the group to avoid some forms of cognitive bias and produce some higher quality ideas
  • In science, the benefits of diverse minds collaborating has lead to an increasing proportion of team publication
  • This can backfire if there is interpersonal relationship conflict between members –> culturally diverse groups make better decisions, as long as the members can get along
  • Contrary to popular idea that group brainstorming generates more creative ideas, researchers have found that people working alone generate more good ideas
  • Large brainstorming groups = social loafing and free riding
  • Normative influence = apprehension about voicing unique ideas
  • Large groups can cause production blocking-losing one’s ideas while awaiting a turn to speak
  • Contrary to the idea that brainstorming is most productive when brainstormers are not criticized encouraging people to debate ideas appears to stimulate ideas and extend creative thinking
  • Creative work teams tend to be small and alternate working alone, working in pairs, and meeting as a circle
  • When members are encouraged to generate lots of ideas (not just good ones) and write ideas down they generate more good ideas
205
Q

Task leadership v social leadership

A
  • What makes a good leader will often depend on the situation
  • Task leadership: organizing work, setting standards, and focusing on goal attainment
  • often have a directive style (one that works well if leader is bright enough to give good orders), they are goal oriented and keep the group’s attention and effort focused on its mission
  • Social leadership: building teamwork, mediating conflicts, and being supportive
  • Social leaders have a democratic style, welcomes input from team members and prevents groupthink; good for morale and members feel more satisfied when they participate in making decisions
  • Democratic leadership can be seen in the move by many businesses toward participative management, which is common in Japan and Sweden
206
Q

Transactional leadership

A
  • Effective leadership depends on situation and there are no set of characteristics that all great leaders share
  • Studies have found that effective leaders of certain positions score high on tests of both task and social leadership and are actively concerned with how work is progressing, and sensitive to the needs of their subordinates
  • These transactional leaders focus on getting to know their subordinates and listening carefully, they seek to fulfill subordinates needs but maintain high expectations
  • Such leaders who allow people to express their opinions, both learn from others and receive strong support from their followers
  • essentially a combination of both social and task leadership
207
Q

Transformational leadership

A
  • Many effective leaders of lab groups, work teams and corporations exhibit behaviours that help make a minority view persuasive and engender trust by consistently sticking to their goals
  • These leaders often exude a self-confident charisma that kindles allegiance of their followers, they typical have a compelling vision of some desired state of affairs, an ability to communicate this to others in clear, simple language, and enough optimism and faith in their group to inspire others to follow
  • This leadership motivates others to identify with and commit themselves to the group’s mission
  • Transformational leaders articulate high standards, inspire people to share their vision, and offer personal attention –> This leadership results in more engaged, trusting, and effective workforce
208
Q

The influence of minority: consistency

A
  • A minority that sticks to its position is more influential than one that wavers
  • Non-conformity, especially persistent nonconformity is often painful and helps explain a minority slowness effect- a tendency for people with minority views to express themselves less quickly than people in the majority
  • Even when people in the majority know that the disagreeing person is factually or morally right, they might still dislike the person
  • People may attribute your dissent to psychological peculiarities
  • Compared to majority influence that often triggers unthinking agreement, minority influence stimulates a deeper processing of arguments often with increased creativity –> with dissent from within one’s group, people take in more information, think about the issue and new ways, and often make better decisions
  • A persistent minority is influential even if not popular partly because it soon becomes the focus of a debate which allows one to contribute a disproportionate number of arguments
209
Q

The influence of minority: self-confidence

A
  • Consistency and persistence convey self-confidence and any behavior by a minority that conveys self-confidence tends to raise self-doubts among the majority
  • By being firm and forceful, the minority’s apparent self-assurance may prompt the majority to reconsider especially on matters of opinion rather than fact
210
Q

The influence of minority: defections from majority

A
  • A persistent minority punctures any illusion of unanimity; persistent minority doubts allow majority members to become freer to express their own doubts and may even switch to the minority position (snowball effect)
  • Some have found that the social impact of any position depends on the strength, immediacy, and the number of those who support it; minorities have less influence simply because they are smaller
  • others have said minorities are more likely to convert people to accepting their views; new recruits to a group exert a different type of minority influence than long-term members
  • they exert influence through the attention they receive and group awareness they trigger in established members, and established members feel freer to dissent and to exert leadership
211
Q

Group influences in juries

A
  • In a courtroom the chances are about two in three that the jurors will initially not agree to a verdict but after discussion 95% emerged to a consensus
  • *Minority Influence:**
  • Sometimes what was initially a minority prevails; if jurors who favor a particular verdict are vocal and persistent in their views, they are more likely to eventually prevail (consistent, persistent, self-confident)
  • This is especially so if they can begin to trigger some defections from the majority
  • *Group Polarization:**
  • Group polarization can occur in evidence of this came from a reenactment of a murder case
  • 4/5 jurors voted guilty before deliberation but felt unsure enough that a weak verdict of manslaughter was their most popular preference
  • after deliberation nearly all agreed that the accused was guilty and most now preferred a stronger verdict (second degree murder) –> through deliberation their initial leanings had grown stronger
  • *Leniency:**
  • Especially when the evidence is not highly incriminating deliberating jurors may become more lenient
  • This qualifies the “two-thirds-majority-rules” finding, for if even a bear majority initially favors acquittal (innocence), it will usually prevail
  • Minority that favors acquittal stands a better chance of prevailing than one that favors conviction
  • The innocent-unless-proven-guilty rules put the burden of proof on those who favor conviction which perhaps makes evidence of the defendants innocence more persuasive
  • normative influence can also create the leniency effect as jurors who view themselves as fair minded confront other jurors who are even more concerned with protecting a possibly innocent defendant
212
Q

What is a group and why do we join groups?

A
  • Group can be defined as two or more people who interact with and influence one another (has some sort of shared goal) –> groups perceive themselves as “us” in contrast to “them”
  • Different groups help us meet different human needs: to affiliate (to belong to and connect with others), to achieve, and to gain a social identity

Why Do we Join Groups?

  • We are evolutionary wired to need to belong  goes back to sociometer theory that social acceptance is a fundamental need and the purpose of self-esteem is to track whether you are being socially accepted or not
  • This helps to explain why ostracism always hurt
    • It can be a minimal group, or even a group that we don’t like and it still hurts
  • E.g. Ostracism in cyberball
    • Throwing a ball with an inclusion condition (ball being passed around to participant), and an exclusion principle (ball only thrown around between confederates)
    • The exclusion principle always caused a reduction of self-esteem even in a despised or rival group