Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Psyc 345 > Mid term 2 > Flashcards

Mid term 2 Flashcards

1
Q

Attitude

A

Person’s evaluation of target in good/bad scale

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

ABC of attitude

A

Affective - feelings Cognitive - beliefs Behavioural - actions

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Mixed attitudes

A

Attitudes in conflict across elements/within elements

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Affectively based attitudes

A

Based on feelings/emotion - often contraversial - not based on logic or rational examination - linked to VALUES

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Cognitively based attitudes

A

Based on beliefs about target - often on utilitarian (printer, vacuum cleaner) - in a relationship, would be pros/cons list

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Behaviourally based attitudes

A

Based on behaviour toward target - i am fiscally responsible, therefore I must be conservative

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Attitudes do not predict behaviour UNLESS

A

The attitude is strongly held

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Attitudes are inconsistent with behaviour WHEN

A

Lack of control due to: external threat lack of alternatives bio needs/addiction lack of time Attitude behaviour match: measuring at same level of specificity - ie: won’t date a smoker, then fall in love with one and feel other things offset

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Cognitive dissonance theory

A

Degree to which cognitions are linked in our minds, uncomfortable feeling when they are at odds

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Consonant dissonance

A

Consistant/compatible cognitions (feel good) HARMONIOUS

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Dissonant cognitions

A

Beliefs that are inconsistent or logically discrrepant (feel bad)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

How to reduce dissonance

A
  1. Change of of the dissonant attitudes (belief, behaviour, feeling). Belief usually easier than behaviour.
  2. Add consonant cogition. Justify behaviour.
  3. Reduce the importance of dissonant/increase importance of consonant.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Elaboration likelihood model

A

Persuasion from someone else

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Central route elaboration

A

Careful analysis of info - effectiveness is based on strength of argument. Most enduring - causes you to change an opinion, think deeply.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Peripheral Route elaboration

A

Non cognitive, message is attractive (visually appealing, celebrity endorsement) eg: dr oz 3 day detox

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

When does central route persuasion occur/work?

A

When person is motivated and able: - personal relevance - lack of complexity eg: smoking ad ‘stealing a womans beauty”

17
Q

Fear Appeals

A

Persuasion technique Threat of danger/harm Works when threat is - severe consequence, susceptible personally, effective, capable to change

18
Q

What is the most effective fear appeal form?

A

Narrative

19
Q

What is the danger with a fear appeal?

A

Too severe, can backfire.

20
Q

Dissonance arousal in different cultures

A

When culturally valued self view is contradicted by behaviour, there is dissonance.

21
Q

Persuasion in different cultures

A

When attempting to persuade, messaging needs to match cultural values.

22
Q

conformity

A

influence of others on self, behavior consistent with group norms

23
Q

2 forms of conformity

A

informational social: seek rules

Normative consequence: afraid to break norms

24
Q

What does Normed informational social look like?

I have conformed to the _____ even though I ____.

A

Informational social - have conformed to group even if privately I don’t believe

25
Q

Under what circumstances will people norm to group?

A
  1. situation ambiguous
  2. crisis
  3. others are expert
26
Q

Normative consequence

A

Need others to like/accept us

27
Q

When will people conform to normative consequence

A
  1. group is important to us
  2. immed/close group
  3. size (2-4ppl)
28
Q

Compliance

A

Change requested by another

29
Q

Foot in Door

A

Small favour to large. Want consistency, self motivated

30
Q

Door in face

A

Refuse large, give in to smaller. Guilt, framing (second option looks better)

31
Q

Reciprocity

A

Small gift first to get. Payment of debt.

32
Q

Low ball

A

Commit, then cost increased. Commitment, consistency

33
Q

Scarcity

A

1 time offer Scarce is valuable, urgency

34
Q

Obedience

A

Change ORDERED by another

35
Q

Obedience Compliance Conformity

A

Ordered change Requested change Caused change

36
Q

Norm of obedience to authority

A

Authority valued in every culture
Socialized from childhood (police, fireman)

37
Q

When do people disobey??

A

Feel responsible for self

others disobey

authority questioned

power

Psyc 345 (4 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions