mid term 1 Flashcards
social cognition
how we understand and interpret ourselves and others
construal
social interpretation, how I see the world
schema
organized clusters of knowledge
types of schema
self schema
role schema
event schema
pros of schemas
attend to what fits/shortcut
cons of schemas
distortion
over reliance
persist after proven wrong
self fulfilling prophecy
ie kids with high iq
example of a self schema
I’m a jock
heuristic types
availability
representativeness
anchoring adjustment
conjunction fallacy
representativeness heuristic
availability heuristic
most available information is used in making judgements
representativeness heuristic
ignore base rates because of beliefs
anchoring adjustment
affect further decision based on starting point
schema consistent recall
remember things consistent with your schema
priming
better recognition of stimulus after previous experience
perception priming
primed with judgement words
ie Donald reckless/adventure
spreading activation pattern
nodes of semantics, beliefs
behaviour priming
spreading activation ie beer commercial/sexism
where do construals come from?
basic human motivation for self esteem, social cognition
embodied cognition
physical priming
encoding
express non verbal
decoding
interpret non verbal
thin slice
glance to make assessment ie gaydar