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PHILIPPINES Microsoft Dynamics 365 (CRM) Fundamentals > Microsoft D365 Marketing > Flashcards

Microsoft D365 Marketing Flashcards

1
Q

It is a marketing automation application that helps turn prospects into business relationships.

Whether it is creating rich and dynamic marketing content or helping you understand your leads better, it helps you take control of your marketing efforts.

A

Dynamics 365 Marketing

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2
Q

This is the process of identifying the needs an wants of potential buyers and providing goods and services that meet or exceed the expectation of those buyers.

A

Marketing

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3
Q

This refers to something people must have to live healthy, stable, and safe lives.

These can be physical, like food, water, and shelter, or psychological, like the need to belong or the need for self-esteem.

A

Need

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4
Q

This is something that is desired, wished for or aspired to.

These are not essential for basic survival and are often shaped by culture.

A

Wants

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5
Q

These are needs and wants when they are backed by the ability to be paid for by many people.

A

Demands

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6
Q

Dynamics 365 Marketing works seamlessly with ____________, and as business intelligence.

A

Dynamics 365 Sales

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7
Q

Enumerate the uses of Dynamics 365 Marketing to organizations

A
  1. Create graphical email messages and online content to support marketing initiatives
  2. Design interactive customer journeys to nurture leads with personalized experiences
  3. Tap into LinkedIn’s business prospects
  4. Share information across teams
  5. Know your leads better
  6. Organize and publicize events
  7. Analyze and document your marketing return on investment (MROI)
  8. Prioritize leads for more wins
  9. Make survey results more actionable
  10. Configure and expand the application
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8
Q

Enumerate the applications and solution available available to Dynamics 365 Marketing

A
  1. Core Marketing
  2. Event Management
  3. Dynamics 365 Customer Voice
  4. Dynamics 365 Connector for LinkedIn Lead Gen Forms
  5. Dynamics 365 Portals (optional)
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9
Q

Provides email marketing, customer journeys, behavior tracking, lead scoring, marketing pages, and more. These form the core features of the Dynamics 365 Marketing product.
(D365 Marketing apps and solutions)

a. Core Marketing
b. Event Management
c. Dynamics 365 Customer Voice
d. Dynamics 365 Connector for LinkedIn Lead Gen Forms
e. Dynamics 365 Portals

A

a. Core Marketing

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10
Q

This helps to organize and promote in-person or webinar events, which include an online portal that attendees can use to review the event schedule and speakers, and to register for the event. This feature is currently available only with Dynamics 365 Marketing

a. Core Marketing
b. Event Management
c. Dynamics 365 Customer Voice
d. Dynamics 365 Connector for LinkedIn Lead Gen Forms
e. Dynamics 365 Portals

A

b. Event Management

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11
Q

This creates online surveys and analyzes the results. This feature is bundled with the Marketing app but is also available separately as an add-on for other Dynamics 365 products.

a. Core Marketing
b. Event Management
c. Dynamics 365 Customer Voice
d. Dynamics 365 Connector for LinkedIn Lead Gen Forms
e. Dynamics 365 Portals

A

c. Dynamics 365 Customer Voice

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12
Q

This import leads generated with LinkedIn’s lead tools for Dynamics 365. This feature is bundled with the Marketing app but is also available separately as an add-on for other Dynamics 365 products.

a. Core Marketing
b. Event Management
c. Dynamics 365 Customer Voice
d. Dynamics 365 Connector for LinkedIn Lead Gen Forms
e. Dynamics 365 Portals

A

d. Dynamics 365 Connector for LinkedIn Lead Gen Forms

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13
Q

This can be used to public event website, marketing pages, and online surveys.

a. Core Marketing
b. Event Management
c. Dynamics 365 Customer Voice
d. Dynamics 365 Connector for LinkedIn Lead Gen Forms
e. Dynamics 365 Portals

A

e. Dynamics 365 Portals

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14
Q

These are software designed to automate marketing tasks typically centered around nurturing leads through targeted content that addresses prospect’s needs when they want it.

a. Marketing automation
b. Marketing operations
c. Marketing campaign
d. Digital marketing

A

a. Marketing automation

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15
Q

Everything that happens in your marketing automation and customer engagement platforms that enables delivery of the right message at the right time to people interested in your products and services.

a. Marketing automation
b. Marketing operations
c. Marketing campaign
d. Events marketing

A

b. Marketing operations

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16
Q

Promotes products through different types of media, such as television, radio, print, and online platforms.

a. Marketing automation
b. Marketing operations
c. Marketing campaign
d. Events marketing

A

c. Marketing campaign

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17
Q

Strategy used to promote brands, products, or services through in-person or real-time engagement. Events can be online or offline. Companies can participate as hosts, participants or sponsors.

a. Digital marketing
b. Events marketing
c. Marketing campaign
d. Marketing operations

A

b. Events marketing

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18
Q

Tracks progress towards marketing goals. With this, you can continuously evaluate performance, adjust, and optimize your marketing strategy.

a. Key performance indicator (KPI)
b. Events marketing
c. Product marketing
d. Brand positioning

A

a. Key performance indicator (KPI)

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19
Q

Process of bringing a specific product to market and ensuring that the product is successful

a. Marketing campaign
b. Events marketing
c. Brand positioning
d. Product marketing

A

d. Product marketing

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20
Q

How you differentiate yourself from your competitors and how consumers identify and connect with your brand.

a. Product marketing
b. Brand awareness
c. Brand positioning
d. Lead nurturing

A

c. Brand positioning

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21
Q

The overall extent to which people can recall and recognize your brand.

a. Brand awareness
b. Brand positioning
c. Product marketing
d. Lead nurturing

A

a. Brand awareness

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22
Q

Educating and building prospects trust to help guide them through the buyer’s journey. The intent is to provide prospects a unique experience that keeps them coming back for more and eventually converts them into customers.

a. Brand positioning
b. Brand awareness
c. Product marketing
d. Lead nurturing

A

d. Lead nurturing

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23
Q

A way of tracking a customer’s experience with your company form a visitor’s first interaction to when they sign a deal

a. Lead nurturing
b. Customer journey
c. Landing page
d. Customer segmentation

A

b. Customer journey

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24
Q

Webpage optimized for lead generation. Successful landing pages have well-defined content and clear conversion paths

a. Lead nurturing
b. Customer journey
c. Landing page
d. Customer segmentation

A

c. Landing page

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25
Q

The process of dividing customers into groups based on common characteristics so you can market to each group effectively and appropriately.

a. Customer journey
b. Landing page
c. Customer segmentation
d. Lead scoring

A

c. Customer segmentation

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26
Q

Methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization.

a. Lead scoring
b. Landing page
c. Customer segmentation
d. Customer journey

A

a. Lead scoring

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27
Q

Grouping of key items in Dynamics 365 Marketing

A
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27
Q

Grouping of key items in Dynamics 365 Marketing

A

a. Customers
b. Marketing execution
c. Lead management
d. Internet marketing
e. Marketing content

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28
Q

This represent the individuals you will be targeting as part of your marketing efforts.

a. Customers
b. Marketing execution
c. Lead Management
d. Internet Marketing
e. Marketing Content

A

a. Customer

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29
Q

This is where you will define and manage the key components that drive your marketing efforts.

a. Customers
b. Marketing execution
c. Lead Management
d. Internet Marketing
e. Marketing Content

A

b. Marketing execution

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30
Q

This deals with the goal of ultimately turning a potential customer into a sale. As your customers interact with your marketing efforts and express interest, they can be converted into sales leads.

a. Customers
b. Marketing execution
c. Lead Management
d. Internet Marketing
e. Marketing Content

A

c. Lead Management

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31
Q

This section is used to create a content library related to marketing assets being used in your marketing efforts. These can be items such as images or videos that are used in marketing emails or marketing pages.

a. Customers
b. Marketing execution
c. Lead Management
d. Internet Marketing
e. Marketing Content

A

e. Marketing Content

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32
Q

This represent the individuals that Dynamics 365 marketing content and activities are targeted to.

a. Contacts
b. Segments
c. Subscription Lists

A

a. Contacts

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33
Q

Groups related contacts together so you can target them with customer journeys.

a. Contacts
b. Segments
c. Subscription Lists

A

b. Segments

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34
Q

Stores details related to contacts who have elected to opt out of marketing emails

a. Contacts
b. Segments
c. Subscription Lists

A

c, Subscription Lists

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35
Q

Represents email content sent to contacts. Items like images, videos, and other components can be stored in Dynamics 365 Marketing so they can be easily used and reused in marketing email content.

a. Marketing Emails
b. Social Posts
c. Customer Journeys

A

a. Marketing Emails

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36
Q

Graphical interface that helps you visualize, create, and automate the journey customers take on their way to making a purchase

a. Marketing Emails
b. Social Posts
c. Customer Journeys

A

c. Customer Journeys

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37
Q

Allows you to author and schedule social media content that can be posted to popular social media platforms such as Facebook, Twitter, and LinkedIn

a. Marketing Emails
b. Social Posts
c. Customer Journeys

A

b. Social Posts

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38
Q

This represent an expression of interest by a contact based on their interactions with your marketing efforts. Once it has expressed a specified amount of interest, it is considered sales ready and is ready to be handled by Dynamics 365 Sales

a. Leads
b. Scoring Models

A

a. Leads

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39
Q

Used to calculate a lead’s score or level of interest based on scorable interactions such as opening an email, submitting a landing page, visiting your website, or attending an event. Scoring models help to define when a lead is ready to be considered sales ready.

a. Leads
b. Scoring Models

A

b. Scoring Models

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40
Q

A webpage that includes a form where people can register for an offer, update their contact information, manage mailing list subscriptions, and more.

a. Marketing Pages
b. Marketing Forms
c. Marketing Websites
d. Redirect URLs

A

a. Marketing Pages

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41
Q

Forms that define a set of input fields that are used to collect information. (e.g. You might add a lead capture form to a webpage when someone can request more information)

a. Marketing Pages
b. Marketing Forms
c. Marketing Websites
d. Redirect URLs

A

b. Marketing Forms

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42
Q

Represent websites you are tracking interactions with marketing pages. When marketing pages are created, this is also defined

a. Marketing Pages
b. Marketing Forms
c. Marketing Websites
d. Redirect URLs

A

c. Marketing Websites

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43
Q

Links that redirect through your Dynamics 365 Marketing server on their way to some other piece of content that the person who clicked the link is actually looking for.

a. Marketing Pages
b. Marketing Forms
c. Marketing Websites
d. Redirect URLs

A

d. Redirect URLs

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44
Q

Represent images that can be included in marketing content sent to customers. Uploading images to D365 Marketing ensures they can be accessed and displayed correctly when included in emails and marketing pages.

a. Files
b. Keywords
c. Content Blocks
d. Videos

A

a. Files

45
Q

Makes it easier to find your images when you want to use them in content.

a. Files
b. Keywords
c. Content Blocks
d. Videos

A

b. Keywords

46
Q

Blocks of common content that can be reused in multiple emails, and/or pages.

a. Files
b. Keywords
c. Content Blocks
d. Videos

A

c. Content Blocks

47
Q

Represent videos that can be included in marketing content sent to customers. Uploading images to Dynamics 365 Marketing ensures they can be accessed and displayed correctly when included in emails and marketing pages.

a. Files
b. Keywords
c. Content Blocks
d. Videos

A

d. Videos

48
Q

Represent videos that can be included in marketing content sent to customers. Uploading images to Dynamics 365 Marketing ensures they can be accessed and displayed correctly when included in emails and marketing pages.

a. Files
b. Keywords
c. Content Blocks
d. Videos

A

d. Videos

49
Q

Which of the following best describes a Customer Journey

a. The process of dividing customers into groups that are based on common characteristics
b. A customer’s journey with your company.
c. The process of presenting a formal offer for products or services to a customer

A

b. A customer’s experience with your company.

49
Q

Which of the following best describes a Customer Journey

a. The process of dividing customers into groups that are based on common characteristics
b. A customer’s journey with your company.
c. The process of presenting a formal offer for products or services to a customer

A

b. A customer’s experience with your company.

50
Q

Which two Dynamics 365 applications would you integrate to get a full marketing and sales automation solution?

a. Dynamics 365 Marketing and Dynamics 365 Commerce
b. Dynamics 365 Marketing and Dynamics 365 Sales
c. Dynamics 365 Marketing and Dynamics 365 Finance

A

b. Dynamics 365 Marketing and Dynamics 365 Sales

51
Q

Which of the following applications is bundled with Dynamics 365 Marketing to create online surveys and analyze the results

a. Customer Voice
b. Customer Insights
c. LinkedIn Campaign Manager

A

a. Customer Voice

Dynamics 365 Customer Voice lets you create online surveys and provides analysis options. It is bundled with Dynamics 365 Marketing.

Customer Insights unifies customer data form multiple data sources into a single profile.

LinkedIn Campaign Manager does not provide survey capabilities.

52
Q

_____________________ help you effectively identify and target potential customers and help you turn them into business relationships.

A

Lead generation and scoring tools

52
Q

_____________________ help you effectively identify and target potential customers and help you turn them into business relationships.

A

Lead generation and scoring tools

53
Q

________________ represent things that are done during the marketing process to help identify prospects, engage customers, build relationships and more.

A

Marketing tasks

54
Q

Enumerate the features of Dynamics 365 as part of its core functionality that help identify and target your marketing efforts and maximize your potential for success.

A
  1. Generating and identifying potential sale opportunities as leads and scoring those leads to highlight which ones to focus on.
  2. Defining marketing segments that organize contacts from your database into logical groups that match your marketing strategies
  3. Creating personalized marketing email messages that can be sent to contacts that meet legal and deliverable requirements
  4. Creating landing pages to collect information from new and existing contacts that can be stored is directly in your organizational database
  5. Creating fully automated customer journeys that combines email messaging, landing pages, and multiple paths managed by interactive triggers.
  6. Creating and managing marketing events, from defining the event type, to building schedule and securing sponsors, to managing event registrations.
55
Q

One of the first and most common important decisions to make when designing marketing pieces is _____________

A

Choosing the right audience

56
Q

Two common terms in Dynamics 365 Marketing when it comes to targeting customers.

A
  1. Marketing segments

2. Marketing list

57
Q

Establish groups of related contacts that you will target your marketing initiatives. It is used to target customer journeys which we will discuss later. Both ____________ and customer journeys are features that are only available with Dynamics 365 Marketing.

a. Marketing segment
b. Marketing lists

A

a. Marketing segment

58
Q

Can target contacts, leads, or account. This is significantly more limited in function than marketing segment. Can either be dynamically or statically assigned.

a. Marketing segment
b. Marketing list

A

b. Marketing list

59
Q

This feature which is available in both D365 Marketing and D365 Sales lets you quickly generate a single activity such as an email message to a marketing list.

This is handy when you need to target multiple customers but don’t need a full featured marketing campaign.

A

Quick Campaign feature

60
Q

Marketing segments are created using _________.

This lets you query contacts across multiple related entities, including contacts, leads, accounts, events, marketing lists, and more.

A

Segment designer

61
Q

Dynamics 365 Marketing gives you the ability to target customer data on ________ and _______

A

Behavioral and Profile data

62
Q

Data that is generated automatically in response to contact interactions such as opening an email, selecting an email link, submitting a form, or registering for an event.

a. Behavioral data
b. Profile data

A

a. Behavioral data

63
Q

Information that is captured and stored on the tables that you regularly work with, such as contacts, accounts, leads, and any other entities that you choose to sync with.

a. Behavioral data
b. Profile data

A

b. Profile data

64
Q

Five bases of segmenting customers

A

a. Demographic
b. Firmographic
c. Behavioral
d. Static
e. Combined Audiences

65
Q

Customer segmentation that is based on contacts’ personal information stored on their contact record such as finding all the contacts that are from New York

A

Demographic

65
Q

Customer segmentation that is based on contacts’ personal information stored on their contact record such as finding all the contacts that are from New York.

A

Demographic

66
Q

Customer segmentation that is based on companies’ business information. Then find related contacts based on their role at those companies.

A

Firmographic

67
Q

Customer segmentation that find contacts who have interacted with or responded to your marketing activities in a specific way and during a specified time frame, such as contacts who clicked on landing page link in a recent product launch

A

Behavioral

68
Q

This customer segmentation manually specify the contacts you want to include in the segment.

A

Static

69
Q

Customer segmentation that combine contacts from existing segments using merge, exclude and/or intersect operations.

A

Combined Audiences

70
Q

It is a path a customer takes while interacting with your organization’s marketing process. The goal of this is to turn it into revenue.

A

Customer Journey

71
Q

Enumerate the advantages and capabilities of customer journeys

A
  1. Attract the right prospects
  2. Create customer reusable campaign assets quickly
  3. Personalize customer journeys
  4. Run business unit level marketing
72
Q

Two pieces of information that is needed for a basic customer journey

A
  1. Customers to target
    - a segment containing the contact you will send your email to.
  2. Marketing activity
    - You should include a marketing email that is both and live.
73
Q

These are representation of elements to be added in a customer journey using visual designer

A

Tiles

74
Q

These are representation of elements to be added in a customer journey using visual designer

A

Tiles

75
Q

Different tiles that can be used in customer journey

A
  1. Audience
  2. Messages
  3. Branches
  4. Wait/delay
  5. Actions
76
Q

This tile specifies who the people this journey is targeting. It could be any of the following

  1. Segment
    - collection of contact grouped according to a common attribute or explicit assignment
  2. Form Submitted
    - all new or existing contacts who submit the form
  3. Record updated
    - used to monitor all records belonging to a specific table, and then find the contact associated with any of those records that gets created, deleted, or updated while the journey is running
A

Audience

77
Q

This tile is the content that your customer journey delivers to contacts as they traverse the pipeline.

A

Messages

78
Q

This tile provides different directions that a customer can be led to on their journey based on how they interact with the different elements.

This includes the following
1. If/Then (Trigger) - this tile has been replaced by the Trigger tile. The If/then tile holds contacts either until a defined condition is true or until a defined amount of time expires. The If/then tile splits the path. Contacts who fulfill the conditions in time will follow the true path. Contacts who haven’t met the conditions when the time expires will follow the false path.

  1. Split - the tile has replaced the Splitter and Splitter-branch tiles. The Split tile adds a fork to the customer journey pipeline, sending a random selection of contacts along each available path.
A

Branches

79
Q

This tile specifies how long to wait until performing the next step in the journey. It can be set to one of the following:

  1. Wait for - this holds contact for an amount of time before sending to them to the next tile in the journey. You could use this to insert a delay of about a week between sending an initial marketing email message and then sending a reminder.
  2. Wait until - the wait until tile holds contacts until a certain date is reached. For example, you could set the tile to wait until December 31 before sending the contacts to the next tile in the journey.
A

Wait/delay

79
Q

This tile specifies what to do in response to a condition or wait item being met. Options include:

  1. Create lead - the create-lead tile creates a new lead for each contact or account that enters the tile.
  2. Run workflow - use a Run workflow tile to invoke a custom workflow at any point in the customer journey. You can use this tile to advance a process stage, create alerts, and more. Workflows are highly customized.
  3. LinkedIn campaign: The LinkedIn campaign tile links each contact who passes through it to a specific LinkedIn campaign.
  4. Sales activities - defines the sales activity such as appointment, phone call, and task that should be initiated
A

Actions

80
Q

Dynamics 365 Marketing event managements lets you:

A
  1. Design the right event: The event designer lets you create the right event based on your organizational goals and factors such as the intended audience, type of event, and desired business outcomes.
  2. Event logistics, such as location details, fees, and other logistical data can be tracked and measured as the event is being built.
    Create the right Agenda: Define every session that will be offered throughout the event. You can track important details such as where the session is located, type of session, target audiences, and who will be delivering the session.
  3. Sessions can be added to event tracks to make it easy for attendees to locate sessions that are most important to them.
    Manage Speakers and Sponsors: Keep track on the individuals and organizations that are helping to make your event happen. Track important details speaker sessions, individual or organization bios, and manage costs and expenses related to them.
  4. Manage Registrations: Easily manage who is planning on attending your event. Event passes and packages can be created to help provide the best experience possible to attendees.
  5. Through attendance history, you can evaluate sessions popularity and leverage that information to help dictate future offerings.
    Improve Event Experience: During the event, easily manage and publish important changes to sessions, tracks, and speakers directly to the event website.
  6. Drive Sales Activities: Attendance information from participants can be used in marketing campaigns to generate leads and help drive future revenue.
81
Q

What is a customer journey?

a. The customer service process
b. The building and tracking of a marketing effort
c. The sales process

A

b. The building and tracking of a marketing effort

82
Q

What are Segments in Dynamics 365 Marketing?

a. The division of selected accounts by city
b. The separation of two companies, which was formerly one.
c. Defined target groups of related contacts.

A

c. Defined target groups of related contacts

83
Q

Which of the following Dynamics 365 Marketing features would you use to set up and manage an online trade show your organization is hosting?

a. Customer Journeys
b. Event Management
c. Customer Segments

A

b. Event Management

84
Q

Three most common capabilities that can work in conjunction with core functionality provided in Dynamics 365 Marketing.

A

a. LinkedIn Campaign manager
b. Customer Voice
c. Customer Insights

85
Q

This capability is an enterprise feedback management application that helps you easily create surveys to keep track of the customer metrics that matter the most to your business.

a. LinkedIn Campaign Manager
b. Customer Voice
c. Customer Insights

A

b. Customer Voice

86
Q

This capability brings together your organization transactional, behavioral, and demographic data across all your data silos to create a 360-degree view of your customers. You can analyze customer interactions and usage with cross-channel analytics and harness the data to drive informed decisions, automate processes, and personalize customer engagements across channels.

a. LinkedIn Campaign Manager
b. Customer Voice
c. Customer Insights

A

c. Customer Insights

87
Q

____________ is a marketing solution that helps organization build and market to customers based on what is important to you.

it lets you define who to target by creating Campaign groups.

A

LinkedIn Campaign Manager

88
Q

This is an organization tool in LinkedIn Campaign Manager that allows advertisers to group related campaigns

A

Campaign groups.

89
Q

Enumerate the components of LinkedIn Campaign Manager that you can define within a campaign:

A
  1. Objective
  2. Audience
  3. Ad Format
  4. Placement
  5. Budget & Schedule
  6. Conversion Tracking
90
Q

This element of LinkedIn Campaign Manager lets you define a specific business goal you want to achieve such as building brand awareness, generating leads, or engaging with customers. Based on this, prospects will have different experiences.

a. Objective
b. Audience
c. Ad Format
d. Placement
e. Budget & Schedule
f. Conversion Tracking

A

a. Objective

91
Q

This element of LinkedIn Campaign Manager lets you define who you want reach based geographic region, and targeted criteria. You define the details such as industry, skills, or job title on the audience profile.

a. Objective
b. Audience
c. Ad Format
d. Placement
e. Budget & Schedule
f. Conversion Tracking

A

b. Audience

92
Q

This element of LinkedIn Campaign Manager lets you select from different types of ad formats to ensure that you are using the best format based on your objective. You can choose from formats such as single image ad, carousel image, and other options.

a. Objective
b. Audience
c. Ad Format
d. Placement
e. Budget & Schedule
f. Conversion Tracking

A

c. Ad Format

93
Q

This LinkedIn Campaign Manager helps you use the LinkedIn Audience Network to reach more of your target audience.

a. Objective
b. Audience
c. Ad Format
d. Placement
e. Budget & Schedule
f. Conversion Tracking

A

d. Placement

94
Q

This LinkedIn Campaign manager lets you define a daily budget on how much you want to spend on targeting your ads and define a schedule.

a. Objective
b. Audience
c. Ad Format
d. Placement
e. Budget & Schedule
f. Conversion Tracking

A

e. Budget & Schedule

95
Q

This LinkedIn Campaign Manager lets you measure the actions members take on your website after clicking or viewing your LinkedIn ad.

a. Objective
b. Audience
c. Ad Format
d. Placement
e. Budget & Schedule
f. Conversion Tracking

A

f. Conversion Tracking

96
Q

Enumerate the integration points between Dynamics 365 Marketing and LinkedIn Marketing Campaigns

A
  1. The ability to schedule and publish social posts to LinkedIn personal and company LinkedIn pages from directly from Dynamics 365 Marketing.
  2. Import leads generated by LinkedIn Lead Gen Forms into Dynamics 365 Marketing.
  3. Design customer journey triggers that react to Lead Gen Form submissions.
  4. Create LinkedIn Matched Audiences based on Dynamics 365 Marketing segments
97
Q

_________________ is an enterprise feedback management application you can use to keep track of customer metrics that matter the most to your business.

A

Dynamics 365 Customer Voice

98
Q

_______________________ is an intuitive and flexible customer data platform (CDP) that helps your organization unlock insights, build a deeper understanding of your customers, and power those personalized customer experiences by unifying all your customer data across your organizations various transactional, behavioral, and observational data sources into a single 360-degree view of the customer.

A

Dynamics 365 Customer Insights

99
Q

Customer insights contains two products that help organizations

A
  1. Audience Insights

2. Engagement Insight

100
Q

Product within Customer Insights that unifies your customer data into a single unified customer profile that helps you leverage AI to better understand your customer and drive meaningful actions with them.

a. Audience Insights
b. Engagement Insights

A

a. Audience Insights

101
Q

Product within Customer Insights that lets you understand customer behavior across all your organization touch points and see important metrics to better understand how you are engaging with your customers.

a. Audience Insights
b. Engagement Insights

A

b. Engagement Insights

102
Q

_____________ ingests data from all your different data sources and unifies them into a single customer profile. From within the customer profile, you can track data across different demographics, and identify trends based on key data you want to track.

A

Customer Insights

103
Q

________________ brings together your organization transactional, behavioral, and demographic data across all your data silos to create a 360-degree view of your customers.

You can analyze customer interactions and usage with cross-channel analytics and harness the data to drive informed decisions, automate processes, and personalize customer engagement across channels.

A

Audience Insights

104
Q

Enumerate the process of Audience Insights at a high-level

A
  1. Ingest data: Defines the data sources that your data is coming from. Data can be ingested from a wide range of data sources through built-in connectors that connect to many different data providers.
  2. Create customer profiles: Customer Profiles are created through unifying the data ingested from your different data sources into a single profile. The unification process consists of three steps:a. Map: Identifies which entities and fields from your data will be used to identify the customer record such as a customer number.
    b. Match: Specifies how to combine your data sets into a unified profile though a series of rules that callout which fields will be used during the matching process.
    c. Merge: Completes the process and reconciles any conflicts that might be present.
    d. Define activities: Activities help to consolidate your customer activities across data sources and puts them into a timeline view. These activities might represent things like interactions, or purchases.
  3. Define relationships: Relationships connect your entities together and generate a graph of your data.
  4. Enrichment your data: Enrichments help you better track brand affiliation and loyalty across hundreds of different brands and several interest-categories.
  5. Define measures: These are the KPIs that best reflect the performance and health of your business. These might represent satisfaction levels, revenue targets, or performance levels.
  6. Create segments: With segments, you can easily group your customers based on demographic, transactional, or behavioral customer attributes.
105
Q

Which of the following applications is bundled with Dynamics 365 Marketing helps create online surveys and analyze the results?

a. Customer Voice
b. LinkedIn Campaign Manager
c. Customer Insights

A

a. Customer Voice

Dynamics 365 Customer Voice lets you create online surveys and provides analysis options.

LinkedIn Campaign manager lets you build, and manage add campaigns in LinkedIn.

Customer Insights is used to unify customer data form multiple data sources into a single profile.

106
Q

You would like to create customer segments based on customer interests and brand affinities. Which of the following applications uses this information to help create customer segments and can import them into Dynamics 365 Marketing

a. LinkedIn Campaign Manager
b. Customer Voice
c. Customer Insights

A

c. Customer Insights

Customer Insights includes the ability to enrich customer data with items like brand affinities and interests. Segments can be created based on this data and can be imported into Dynamics 365 Marketing.

LinkedIn Campaign is for building and managing ad campaigns in LinkedIn.

Dynamics 365 Customer Voice is for creating online surveys.

107
Q

Which of the following applications lets you create LinkedIn ads to capture and identify potential leads using Dynamics 365 Marketing?

a. Customer Voice
b. Customer Insights
c. LinkedIn Campaign Manager

A

c. LinkedIn Campaign Manager

LinkedIn Campaign is for building and managing ad campaigns in LinkedIn. Leads generated from those campaigns can be imported into Dynamics 365 Marketing.

Dynamics 365 Customer Voice is for creating online surveys.

Customer Insights brings together your organization’s transactional, behavioral, and demographic data across all your data silos.

PHILIPPINES Microsoft Dynamics 365 (CRM) Fundamentals (8 decks)

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