MICE Flashcards
EXAM
involves envisioning, organizing, and executing various gatherings, from small-scale to largescale events. Using a comprehensive strategy it addresses an event’s components, such as the start and end dates, budget, venue, marketing, attendees, and more (Rae, 2023).
Event planning
This stage involves developing and refining an initial event concept, often in consultation with relevant stakeholder groups.
Developing the Event Concept
While the outcomes of a feasibility study are a key input into the decision to proceed or cease, their role is to inform the decision-making process rather than make a recommendation.
Deciding to Proceed or Cease
can be defined as a systematic process by which a desired future is envisioned and then progressed through a sequence of steps.
Strategic planning
. It involves considering multiple factors, such as budget requirements, managerial skill needs, venue capacities, host community, destination area impacts, and availability of support services .
. Conducting a Feasibility Analysis
The structure indicates decision-making power and
communication channels, establishes formal relations between departments, committees, and individuals, visually represents how tasks will be grouped, links activities and people with associated expertise, and defines lines of reporting.
Forming the Organizational Structure
These events target local audiences for social, fun, and entertainment value.
Local Events
These events become significantly associated with the place they are held
Hallmark Events
These are large-scale events with strong public interest and media coverage, likely attracting visitors outside the local region.
Major Events
the largest of all in terms of their impact and the number of people attending. Examples of mega-events are the Olympic Games and the FIFA World Cup.
Mega Events
