MICE Flashcards
EXAM
These are formal gatherings of people who need to conduct business activities or hold a formal discussion.
Meetings
are events where organizations promote products and services to the public.
Exhibitions
The main purpose of these events is to share new insights, find solutions to challenges, and develop a network.
Conferences
are segment of MICE that promotes leisure. They refer to the travel rewards that an organization offers to staff, teams, partners, affiliates, and sometimes customers for achieving set targets
Incentives
encompassing the full spectrum of individual sports and multi-sport events such as the Olympic Games (an international multi-sport event featuring summer and winter sports competitions).
Sports Events
They are intended for celebration, commemoration, or relationship-building
Social Events
These events mainly focus on devotion, spiritual reconnection, or worship.
Religious Events
offering live performances, displays, parades, concerts, exhibitions, or entertainment based on content including music, arts, drama, literature, customs, ceremonies, culture, or tradition.
Cultural and Festival Events
These events are initiated by a company or organization to celebrate, recognize,build a team, empower, train, or recruit.
Corporate Events
support a particular organization or an initiative of a group of people to help those who, in some instances, are affected by a calamity or for similar causes.
Fundraising Events
Also referred to as retail events or marketing and promotional events. These events include store openings, product or brand launches, new product rollouts, and fashion shows.
Merchandising Events
These events aim to educate, inform, discuss relevant issues, and exchange ideas and best practices among an expert or experienced speaker and a smaller audience than conventions.
Scholastic Events
