MI - 4 Flashcards

1
Q

What are consumer dependent-characteristics of innovation?

A

When resistance varies by person -
1. Relative advantage
2. Compatibility
3. Perceived risk

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2
Q

What are consumer independent-characteristics of innovation?

A

Resistance is the same for everyone -
1. Trialability
2. Amenability to modification
3. Complexity

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3
Q

Active resistance

A

Individual evaluates and decides against
1. Functional Barriers
2. Psychological Barriers

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4
Q

3 functional barriers

A
  1. Usage
  2. Value
  3. Risk
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5
Q

4 types of risk barriers

A
  1. Physical
  2. Economic
  3. Functional
  4. Social
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6
Q

2 Psychological barriers

A
  1. Tradition Barrier
  2. Image Barrier
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7
Q

Social enterprise

A
  1. What is social entrepreneurship?
    Social entrepreneurship involves creating businesses or initiatives that address social, environmental, or cultural issues while maintaining financial sustainability.
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8
Q

What are the 3 main characteristics of a social enterprise?

A
  1. Run sustainably
  2. Reinvest profit
  3. Alleviates social problem
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9
Q

What is a key difference between shareholder payouts or dividends for commercial enterprises versus social enterprises?

A

Unlike commercial enterprises, social enterprises typically reinvest most of their profits into their mission rather than distributing significant dividends to shareholders.

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10
Q

6.What is corporate social responsibility (CSR)?

A

CSR is a business approach where companies integrate social, environmental, and ethical considerations into their operations and stakeholder interactions.

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