MI - 4 Flashcards
What are consumer dependent-characteristics of innovation?
When resistance varies by person -
1. Relative advantage
2. Compatibility
3. Perceived risk
What are consumer independent-characteristics of innovation?
Resistance is the same for everyone -
1. Trialability
2. Amenability to modification
3. Complexity
Active resistance
Individual evaluates and decides against
1. Functional Barriers
2. Psychological Barriers
3 functional barriers
- Usage
- Value
- Risk
4 types of risk barriers
- Physical
- Economic
- Functional
- Social
2 Psychological barriers
- Tradition Barrier
- Image Barrier
Social enterprise
- What is social entrepreneurship?
Social entrepreneurship involves creating businesses or initiatives that address social, environmental, or cultural issues while maintaining financial sustainability.
What are the 3 main characteristics of a social enterprise?
- Run sustainably
- Reinvest profit
- Alleviates social problem
What is a key difference between shareholder payouts or dividends for commercial enterprises versus social enterprises?
Unlike commercial enterprises, social enterprises typically reinvest most of their profits into their mission rather than distributing significant dividends to shareholders.
6.What is corporate social responsibility (CSR)?
CSR is a business approach where companies integrate social, environmental, and ethical considerations into their operations and stakeholder interactions.