MI - 2 Flashcards
Why is it important to test hidden assumptions?
To create a user-centered design, to de-risk the growth project, to make better design decisions, and to increase customer satisfaction
What are the three intersecting ideas for assumption testing?
- Feasible
- Desirable
- Viable
What is assumption testing?
Tool for surfacing the key assumptions underlying the attractiveness of a new business concept and using data to assess the likelihood that these assumptions are true
What are the 4 key assumption tests?
- Value test
- Execution test
- Scale test
- Defensibility test
VESD
When do you use assumption testing?
What wows phase
How do you go about assumption testing?
- Make a list of what needs to be true for the business to be successful
- Identify top 4 KEY assumptions
- For each, list cost effective ways to test it without actually launching
TKT
What is rapid prototyping?
The creation of visual manifestations of concepts - an iterative set of activities done quickly
What are the five ways to improve prototyping?
- Start small and simple
- Figure out story you want to tell
- Show, don’t tell
- Multiple options
- Don’t try to defend them, just listen
SSSMD - Shiny stars shine more dazzlingly
What are some common types of prototypes?
Storyboards, video, app, illustration, role playing
What are the two main types of prototyping?
Low fidelity and high fidelity
What is a learning guide?
A project management aid that takes “what wows conclusions” and translates them into “What works” - reminds us of our strategic intent and highlights key untested assumptions to be explored
What are the 4 key elements of the learning guide?
- Strategic intent
- Remaining assumptions to be tested
- In market test plan (untested assumption plan with success metrics)
- Financial capital to be expended
SATF - Smart Artists Think Fast
