MI - 1 Flashcards
What are the 5 components of design criteria?
Design Goal, User Perceptions, Physical Attributes, Functional Attributes, Constraints (FAP A DUC)
Internal Crowdsourcing
Closed innovation - enlists ideas from employees
External Crowdsourcing
Open innovation - Soliciting ideas from consumers, suppliers, and anyone else who wants to participate
What are the 7 benefits of internal crowdsourcing
- Intimate knowledge on change feasibility
- Rapid impact in marketplace
- Cost efficient
- Satisfy particular needs
- Fosters innovation
- IP issues are less complicated
- Sends message to employees that they are valuable
(IK, RI, CE, PN, FI, IP, EV - I Keep Running Into Cats Every Party Night, Feeling Inspired In Perfect Evening Vibes)
What are the 6 roadblocks to internal crowdsourcing success?
- Employers encourage concentration on specific/incremental adjustments
- Employees don’t have time to participate
- Employees hesitate when managers and internal experts are present
- Competitive rather than collaborative
- Employees are never followed up with after
- Don’t see their ideas picked or developed into solutions
(ITECFD - I tried eating chocolate for dinner)
How do you remove the roadblocks to internal crowdsourcing success?
- Keep focus on innovation
- Give participants slack time
- Allow for anonymous participation
- Make sure experts don’t take over
- Collaboration not competition
- Design platform to facilitate shared development
- Be transparent about follow up
What are the 4 reasons people hate brainstorming?
- Usual suspects say same things
- Poorly framed problem
- Turns into critique
- Makes more work and no follow up
UPCWF - Unicorns Prefer Cake With Frosting
What are the 4 solutions to brainstorming hate?
- Small groups
- Good questions
- Set ground Rules
- Set aside clear financial commitment to innovation
SQRF - Squirrels Quickly Raid Fridges
What is Brainstorming?
A goal oriented way to generate ideas that offer alternatives to the status quo
What is the purpose of design criteria?
Bridges “What Is” and “What If” stage of design process - expresses ideal end state of growth project
Why is brainstorming important?
It de-risks the growth project
What are the characteristics of the “right mindset”?
- One at a time
- No fillabusters
- Show work
- No judging yet
- Build on ideas
- Have fun
OFWJBF - Only Few Wizards Juggle Big Fireballs
What is contra-logic?
Something that challenges dominant logic - why do we do things this way?
Concept Development
The act of choosing the best ideas from brainstorming, assembling them into detailed solutions, and then evaluating them using both customer and company criteria
What are the 5 steps for concept development?
- Assemble your ideas
- Spread them all out
- Choose some anchors/categories
- Sort into each category
- Fill in the details
ASASD - Apples Sometimes Attract Silly Ducks
