MGMT 466 Exam 3 - FLASHCARDS - Chapter 8
What is a strategy through which the firm sells its goods or services outside its domestic market?
International strategy
What is a strategy through which a firm expands the production and/or sales of its goods and/or services across the borders of global regions and countries into a potentially large number of geographic locations or markets?
International diversification strategy
True or false: the resources a firm possesses provide limits to a firm’s international diversification and provide a basis for achieving competitive advantage in the countries in which the firm expands?
true
What is the next important decision once a firm has decided to pursue an international diversification strategy or increase the geographic diversity of its current strategy through entering new countries?
the selection of new countries to enter
What is a set of costs associated with various issues firms face when entering foreign markets?
Liability of foreigness?
What are the costs associated with liability of foreigness?
• Unfamiliar operating environments
• Economic, administrative, and cultural differences
• The challenges of coordination over distances
What are the four types of distances associated with liability of foreignness (CAGE framework)?
- Cultural
- Administrative and political
- Geographic
- Economic
What is the cultural distance associated with liability of foreigness?
religion, social norms, language
What is the political distance associated with liability of foreigness?
laws, policies, treaties
What is the geographic distance associated with liability of foreigness?
size, transportation, communication, cost of these
What is the economic distance associated with liability of foreigness?
disposable income, information, knowledge etc. Impacts level of adaptation
What type of international strategies are considered at the corporate level?
– Multidomestic
– Global
– Transnational
What type of generic strategies are considered at the business level?
• Cost leadership
• Differentiation
• Focused cost leadership
• Focused differentiation
• Integrated cost leadership/differentiation
What two demensions do the corporate international strategies vary based on?
- The need for global integration
- The need for local responsiveness
What is a strategy where strategic and operating decisions are decentralized?
Multi domestic strategy
What strategy tailors products to the local market?
Multi domestic strategy
What strategy focuses on competition within each country?
Multi domestic strategy
True or false: in a multi domestic strategy, the differences between the markets is significant?
true
What strategy is where a firm’s home office determines the strategies that business units are to use in each country or region?
Global strategy
True or false: global strategies develop economies of scale?
true