MGMT 466 Exam 2 - FLASHCARDS - Chapter 5
True or false: firms interact with competitors as part of the broad context within which they operate while attempting to earn above-average returns?
TRUE
True or false: Industries evolve through the competitive give and take of direct competitors as well as the actions of other firms within their ecosystems?
TRUE
What describes competitive actions and competitive responses among firms as they maneuver for an advantageous market position?
Competitive rivalry
What is the set of competitive actions and responses a firm takes to build or defend its competitive advantages and to improve its market position?
Competitive behavior
What occurs when firms compete against each other in several product or geographic markets?
Multipoint competition
What is the total set of competitive actions and responses taken by all firms competing within a market?
Competitive dynamics
What is a strategy’s success a function of?
−the firm’s initial competitive actions.
−how well the firm anticipates competitors’ responses to them.
−how well the firm anticipates and responds to its competitors’
initial actions.
True or false: a strategy’s success is a function of a firm’s initial competitive actions?
TRUE
True or false: a strategy’s success is a function of how well a firm anticipates competitors’ responses to them?
TRUE
True or false: a strategy’s success a function of how well a firm anticipates and responds to its competitors’ initial actions?
TRUE
True or false: Competitive rivalry affects all types of strategies, but its dominant influence is on business-level strategy?
TRUE
What is a strategic or tactical action the firm takes to build or defend its competitive advantages or improve its market position?
Competitive action
What is a strategic or tactical action the firm takes to counter the effects of a competitor’s competitive action?
Competitive response
What is a market-based move that involves a significant commitment of organizational resources and is difficult to implement and reverse?
Strategic action or response
What is a market-based move that firms take to fine-tune a strategy; these actions and responses involve fewer resources and are relatively easy to implement and reverse?
Tactical action or response
What do non market strategies focus on?
Altering a firm’s institutional environment as part of its competitive strategy
What does the institutional environment include?
− Government influences such as regulations that establish the “rules of thegame.”
− Informal rules or norms that are predominant within a market or industry
What evolves from the pattern of actions and responses as one firm’s competitive actions have noticeable effects on competitors, eliciting competitive responses from them?
Competitive rivalry
True or false: competitive rivalry suggests that firms are mutually interdependent?
TRUE
True or false: competitive rivalry suggests that competitors’ actions and responses affect them?
TRUE
What is marketplace success a function of?
individual strategies.
the consequences of their use
What is a strategy’s success a function of?
• The firm’s initial competitive actions
• How well the firm anticipates competitors’ responses to them
• How well the firm anticipates and responds to its competitors’ initial actions
True or false: A competitor analysis is the first step the firm takes to be able to predict its competitors’ actions and responses?
TRUE
Competitor analysis is a technique firms use to understand their competitive environment by studying competitors’ what?
−Future objectives
−Current strategies
−Assumptions
−Capabilities
True or false: When firms understand their competitors, they can use competitor analysis to predict competitors’ behavior in the form of their competitive actions and responses?
TRUE
What is concerned with the number of markets with which the firm and a competitor are jointly involved and the degree of importance of the individual markets to each?
Market commonality
What do firms competing against one another in several markets engage in?
Multipoint competition
What is the extent to which the firm’s tangible and intangible resources compare favorably to a competitor’s in terms of type and amount?
Resource similarity
Do firms with similar types and amounts of resources have similar strengths and weaknesses?
Yes
What are the drivers of competitive behavior?
Awareness
Motivation
Ability
What is the extent to which competitors recognize the degree of their mutual interdependence?
Awareness