MGMT 466 Exam 1 - FLASHCARDS - Chapter 1
What is a strategy?
A strategy is an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage
True or false: when choosing a strategy, firms make choices among competing alternatives as the pathway for deciding how they will pursue strategic competitiveness?
TRUE
True or false: The chosen strategy indicates what the firm will and will not do?
TRUE
What are different forms of strategic positioning?
Walmart and Nordstrom. For example, walmart can get low skilled employees and has everyday low prices. Nordstrom on the other hand has to have superior customer service, in the luxury segment, and has professonal salespeople
What does a compatitive advantage do?
it creates superior value for customers
True or false: no competitive advantage is permenant?
TRUE
What are returns in excess of what an investor expects to earn from other investments with a similar amount of risk?
Above-average returns
What is an investor’s uncertainty about the economic gains or losses that will result from a particular investment?
Risk
What are returns equal to those an investor expects to earn from other investments with a similar amount of risk?
Average returns
What is is the full set of commitments, decisions, and actions firms take to achieve strategic competitiveness and earn above-average returns?
strategic management process
What does starategic management process involve?
Involves analysis, strategy, and performance (the A-S-P model).
What happens in the ASP model?
A firm analyzes the external environment and its internal organization, then formulates and implements strategies to achieve a desired level of performance
Tesla example slide
look at recording
Is the fundamental nature of competition in many of the world’s industries changing?
Yes
Are conventional sources of competitive advantage such as large advertising budgets and economies of scale, as effective as they once were in helping firms earn above-average returns?
No
With the competitive landscape, managers must adopt a new mind-set that values what things?
Flexibility
Speed
Innovation
Integration
The challenges flowing from constantly changing conditions
What is a condition where competitors engage in intense rivalry where markets change quickly and often and entry barriers are low?
Hypercompetition
True or false: hypercompetition makes it difficult for firms to maintain a competitive advantage?
TRUE
What are the two primary drivers of hypercompetition?
The emergence of a global economy
Rapid technological change
What is hypercompetition based on?
Price-quality positioning
Competition to create new know-how and establish first-mover advantage
Competition to protect or invade established product and/or geographic markets
What is an economy in which goods, services, people, skills, and ideas move freely across geographic borders?
Global economy
True or false: The global economy significantly expands and complicates a firm’s competitive environment?
TRUE
True or false: An understanding of the size of the economies in which a firm participates is important when studying the global environment?
TRUE
What is protectionism?
Involves actions taken by a government to protect its economy from adverse influences due to foreign trade