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marketing metrics > metrics vs funnel > Flashcards

metrics vs funnel Flashcards

1
Q

What stage of the marketing funnel is Conversion Rate most relevant to?

A

Bottom of the Funnel (Evaluation/Purchase)

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2
Q

What stage of the marketing funnel is Customer Acquisition Cost (CAC) most relevant to?

A

Mid-Funnel (Consideration/Intent) and Bottom of the Funnel (Evaluation/Purchase)

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3
Q

What stage of the marketing funnel is Customer Lifetime Value (CLTV) most relevant to?

A

Bottom of the Funnel (Evaluation/Purchase)

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4
Q

What stage of the marketing funnel is Return on Investment (ROI) most relevant to?

A

Bottom of the Funnel (Evaluation/Purchase)

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5
Q

What stage of the marketing funnel is Engagement Rate most relevant to?

A

Top of the Funnel (Awareness/Interest) and Mid-Funnel (Consideration/Intent)

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6
Q

What stage of the marketing funnel is Retention Rate most relevant to?

A

Bottom of the Funnel (Evaluation/Purchase)

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7
Q

What stage of the marketing funnel is Bounce Rate most relevant to?

A

Top of the Funnel (Awareness/Interest) and Mid-Funnel (Consideration/Intent)

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8
Q

What stage of the marketing funnel is Cost Per Lead (CPL) most relevant to?

A

Top of the Funnel (Awareness/Interest) and Mid-Funnel (Consideration/Intent)

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9
Q

What stage of the marketing funnel are Social Media Metrics most relevant to?

A

Top of the Funnel (Awareness/Interest) and Mid-Funnel (Consideration/Intent)

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10
Q

What stage of the marketing funnel are Email Marketing Metrics most relevant to?

A

Top of the Funnel (Awareness/Interest)

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11
Q

What stage of the marketing funnel are Website Traffic Metrics most relevant to?

A

Top of the Funnel (Awareness/Interest) and Mid-Funnel (Consideration/Intent)

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12
Q

What stage of the marketing funnel are Attribution Models most relevant to?

A

Mid-Funnel (Consideration/Intent) and Bottom of the Funnel (Evaluation/Purchase)

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13
Q

What stage of the marketing funnel is Return on Ad Spend (RoAS) most relevant to?

A

Bottom of the Funnel (Evaluation/Purchase)

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14
Q

What stage of the marketing funnel is Average Order Value (AOV) most relevant to?

A

Bottom of the Funnel (Evaluation/Purchase)

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15
Q

What stage of the marketing funnel is Cost Per Acquisition (CPA) most relevant to?

A

Mid-Funnel (Consideration/Intent) and Bottom of the Funnel (Evaluation/Purchase)

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16
Q

What stage of the marketing funnel is Click-Through Rate (CTR) most relevant to?

A

Top of the Funnel (Awareness/Interest) and Mid-Funnel (Consideration/Intent)

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17
Q

What stage of the marketing funnel are Impressions most relevant to?

A

Top of the Funnel (Awareness/Interest)

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18
Q

What stage of the marketing funnel is Lead Conversion Rate most relevant to?

A

Mid-Funnel (Consideration/Intent) and Bottom of the Funnel (Evaluation/Purchase)

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19
Q

What stage of the marketing funnel is Net Promoter Score (NPS) most relevant to?

A

Bottom of the Funnel (Evaluation/Purchase)

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20
Q

What stage of the marketing funnel is Share of Voice (SOV) most relevant to?

A

Top of the Funnel (Awareness/Interest)

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21
Q

What stage of the marketing funnel is Pageviews per Visit most relevant to?

A

Top of the Funnel (Awareness/Interest) and Mid-Funnel (Consideration/Intent)

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22
Q

What stage of the marketing funnel is Cart Abandonment Rate most relevant to?

A

Bottom of the Funnel (Evaluation/Purchase)

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23
Q

What stage of the marketing funnel is Quality Score most relevant to?

A

Mid-Funnel (Consideration/Intent)

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24
Q

What stage of the marketing funnel are Search Engine Rankings most relevant to?

A

Top of the Funnel (Awareness/Interest) and Mid-Funnel (Consideration/Intent)

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25
Q

CPM - Cost per Mille

A

Top of the Funnel (Awareness/Interest)

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26
Q

SEM - Search Engine Marketing

A

Top of the Funnel (Awareness/Interest)

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27
Q

SERP - Search Engine Results Page

A

Top of the Funnel (Awareness/Interest)

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28
Q

DA - Domain Authority

A

Top of the Funnel (Awareness/Interest)

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29
Q

PA - Page Authority

A

Top of the Funnel (Awareness/Interest)

30
Q

PV - Page Views

A

Top of the Funnel (Awareness/Interest)

31
Q

Sessions - Web Sessions

A

Top of the Funnel (Awareness/Interest)

32
Q

Users - Website Users

A

Top of the Funnel (Awareness/Interest)

33
Q

Open Rate - Email Open Rate

A

Mid-Funnel (Consideration/Intent)

34
Q

CTR (Email) - Click-Through Rate (Email)

A

Mid-Funnel (Consideration/Intent)

35
Q

Unsubscribe Rate - Email Unsubscribe Rate

A

Bottom of the Funnel (Evaluation/Purchase)

36
Q

Forward Rate - Email Forward Rate

A

Mid-Funnel (Consideration/Intent)

37
Q

Engagement - Social Media Engagement

A

Top of the Funnel (Awareness/Interest)

38
Q

Reach - Social Media Reach

A

Top of the Funnel (Awareness/Interest)

39
Q

Frequency - Ad Frequency

A

Mid-Funnel (Consideration/Intent)

40
Q

Video Views - Video Content Views

A

Top of the Funnel (Awareness/Interest)

41
Q

VTR - View Through Rate

A

Mid-Funnel (Consideration/Intent)

42
Q

Time on Page - Average Time on Page

A

Mid-Funnel (Consideration/Intent)

43
Q

Exit Rate - Web Page Exit Rate

A

Mid-Funnel (Consideration/Intent)

44
Q

CTOR - Click to Open Rate

A

Mid-Funnel (Consideration/Intent)

45
Q

Social Share - Content Share Rate

A

Top of the Funnel (Awareness/Interest)

46
Q

Lead Conversion Rate - Lead to Customer Conversion Rate

A

Bottom of the Funnel (Evaluation/Purchase)

47
Q

CPL - Cost Per Lead

A

Top of the Funnel (Awareness/Interest)

48
Q

Email Bounce Rate - Email Delivery Bounce Rate

A

Mid-Funnel (Consideration/Intent)

49
Q

NPS - Net Promoter Score

A

Bottom of the Funnel (Evaluation/Purchase)

50
Q

Customer Retention Rate - Customer Retention Rate

A

Bottom of the Funnel (Evaluation/Purchase)

51
Q

AOV - Average Order Value

A

Bottom of the Funnel (Evaluation/Purchase)

52
Q

Cart Abandonment Rate - Shopping Cart Abandonment Rate

A

Mid-Funnel (Consideration/Intent)

53
Q

SOV - Share of Voice

A

Top of the Funnel (Awareness/Interest)

54
Q

Churn Rate - Customer Churn Rate

A

Bottom of the Funnel (Evaluation/Purchase)

55
Q

CPE - Cost Per Engagement

A

Mid-Funnel (Consideration/Intent)

56
Q

ICP - Ideal Customer Profile

A

Top of the Funnel (Awareness/Interest)

57
Q

Sales Enablement - Sales Enablement

A

Bottom of the Funnel (Evaluation/Purchase)

58
Q

ABM - Account-Based Marketing

A

Bottom of the Funnel (Evaluation/Purchase)

59
Q

Contextual Marketing - Contextual Marketing

A

Mid-Funnel (Consideration/Intent)

60
Q

CAC - Customer Acquisition Cost

A

Bottom of the Funnel (Evaluation/Purchase)

61
Q

ToFu - Top of the Funnel

A

Top of the Funnel (Awareness/Interest)

62
Q

MoFu - Middle of the Funnel

A

Mid-Funnel (Consideration/Intent)

63
Q

BoFu - Bottom of the Funnel

A

Bottom of the Funnel (Evaluation/Purchase)

64
Q

MQL - Marketing Qualified Lead

A

Top of the Funnel (Awareness/Interest)

65
Q

SQL - Sales Qualified Lead

A

Mid-Funnel (Consideration/Intent)

66
Q

CQL - Conversation Qualified Lead

A

Bottom of the Funnel (Evaluation/Purchase)

67
Q

Buyer’s Journey - Buyer’s Journey

A

Top of the Funnel (Awareness/Interest)

68
Q

Multi-touch Revenue Attribution - Multi-touch Revenue Attribution

A

Bottom of the Funnel (Evaluation/Purchase)

69
Q

TAM - Total Addressable Market

A

Top of the Funnel (Awareness/Interest)

70
Q

Affinity Marketing - Affinity Marketing

A

Top of the Funnel (Awareness/Interest)

71
Q

Flywheel - Marketing Flywheel

A

Bottom of the Funnel (Evaluation/Purchase)

72
Q

ACOS - Advertising Cost of Sales

A

Bottom of the Funnel (Evaluation/Purchase)

marketing metrics (3 decks)

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