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marketing metrics > Marketing metrics > Flashcards

Marketing metrics Flashcards

1
Q

CTR

A

Click-Through Rate: The percentage of people who click on a link or ad after seeing it.

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2
Q

CPM

A

Cost Per Mille (Thousand Impressions): The cost for every 1000 impressions of an advertisement.

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3
Q

CPA

A

Cost Per Acquisition: The cost to acquire a new customer or lead.

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4
Q

CR

A

Conversion Rate: The percentage of visitors who take a desired action on a website.

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5
Q

ROI

A

Return on Investment: The profit or loss generated on a marketing campaign, relative to the amount of money invested.

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6
Q

ROAS

A

Return on Advertising Spend: The amount of revenue generated for every dollar spent on advertising.

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7
Q

CLV or LTV

A

Customer Lifetime Value: The total worth of a customer to a business over the whole period of their relationship.

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8
Q

CAC

A

Customer Acquisition Cost: The total cost of acquiring a new customer, including all marketing and sales expenses.

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9
Q

SEM

A

Search Engine Marketing: The practice of marketing a business using paid advertisements that appear on search engine results pages (SERPs).

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10
Q

SERP

A

Search Engine Results Page: The page displayed by a search engine in response to a query by a searcher.

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11
Q

Bounce Rate

A

The percentage of visitors to a website who navigate away from the site after viewing only one page.

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12
Q

DA

A

Domain Authority: A search engine ranking score that predicts how likely a website is to rank on SERPs.

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13
Q

PA

A

Page Authority: A score (developed by Moz) that predicts how well a specific page will rank on search engine result pages (SERP).

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14
Q

PV

A

Page Views: The total number of pages viewed. Repeated views of a single page are counted.

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15
Q

Sessions

A

A session is a group of user interactions with your website that take place within a given time frame.

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16
Q

Users

A

Individuals who have visited your website at least once within a selected time period.

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17
Q

Engagement Rate

A

Measures the level of engagement that a piece of created content is receiving from an audience. It considers interactions like likes, shares, and comments.

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18
Q

Open Rate

A

The percentage of email recipients who open a given email.

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19
Q

CTR (Email)

A

Click-Through Rate in Email Marketing: The percentage of email recipients who click on one or more links contained in an email.

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20
Q

Unsubscribe Rate

A

The rate at which people unsubscribe from an email list.

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21
Q

Forward Rate

A

The percentage of recipients who forward or share an email.

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22
Q

Engagement

A

Total interactions on content, including likes, shares, comments, and clicks, reflecting audience involvement.

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23
Q

Reach

A

The total number of unique users who have seen an ad or content.

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24
Q

Frequency

A

The average number of times each person sees an ad or content.

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25
Q

Video Views

A

The number of views a video content has received, often requiring a minimum time watched to count.

26
Q

View Through Rate (VTR)

A

The percentage of users who view a video ad to its completion or to a specific point.

27
Q

Time on Page

A

The average amount of time users spend viewing a specific webpage, indicating engagement and interest.

28
Q

Exit Rate

A

The percentage of times a page is the last in a session, showing where users are likely to leave the site.

29
Q

Click to Open Rate (CTOR)

A

The percentage of recipients who clicked on a link within an email out of the total who opened the email, measuring email content effectiveness.

30
Q

Social Share

A

The number of times content has been shared by users on social media platforms.

31
Q

Lead Conversion Rate

A

The percentage of leads that convert into customers, indicating the effectiveness of lead generation and nurturing efforts.

32
Q

Cost Per Lead (CPL)

A

The cost associated with generating a new lead, helping to measure the efficiency of marketing campaigns.

33
Q

Email Bounce Rate

A

The rate at which an email was not successfully delivered to a recipient’s inbox, indicating list health and deliverability issues.

34
Q

Net Promoter Score (NPS)

A

A measure of customer loyalty and satisfaction based on the likelihood of customers to recommend a company’s products or services.

35
Q

Customer Retention Rate

A

The percentage of customers that a company retains over a specific period, indicating customer satisfaction and loyalty.

36
Q

Average Order Value (AOV)

A

The average amount spent each time a customer places an order, a key metric in understanding customer buying behavior.

37
Q

Cart Abandonment Rate

A

The percentage of online shoppers who add items to a shopping cart but exit without completing the purchase, highlighting potential issues in the checkout process or website usability.

38
Q

Share of Voice (SOV)

A

The market share that a brand owns compared to its competitors, measured across various channels like social media, search engines, and more, indicating brand visibility and awareness.

39
Q

Churn Rate

A

The percentage of customers or subscribers who cut ties with your service or company during a given time period, indicating customer retention challenges.

40
Q

Cost Per Engagement (CPE)

A

The cost for each interaction (like, share, comment) with a social media post or ad, measuring the efficiency of engagement-driven campaigns.

41
Q

Ideal customer profile (ICP)

A

An ideal customer profile is a hypothetical description of the type of company that would reap the most benefit from your product or solution.

42
Q

Sales enablement

A

Sales enablement is a combination of coaching, tools and content to help your sales team be more efficient and effective.

43
Q

Account-based marketing (ABM)

A

Account-based marketing (ABM) is an approach to marketing that flips traditional marketing on its head

44
Q

Contextual marketing

A

Contextual marketing is a strategy that’s guided by the behaviors and conditions surrounding your marketing efforts so all content is relevant to the person receiving it.

45
Q

Customer acquisition cost (CAC)

A

Customer acquisition cost is exactly what it sounds like — the cost associated with turning a lead into a customer. CAC is typically expressed as the ratio:

46
Q

CPL

A

Cost per lead refers to the amount spent on acquiring a lead.

47
Q

Customer lifetime value (CLV)

A

The Customer lifetime value is the predicted net profit associated with the future relationship with that customer.

48
Q

Top of the funnel (ToFu)

A

Even though the flywheel has arrived, the funnel still represents how you turn prospects into customers. The top of the funnel refers to the first stages of the buying process.During this stage, buyers are becoming aware that they have an issue and are looking for more information. Whether it’s subscribing to a blog or watching a video, you want to have helpful content that prompts visitors to take the desired next steps.

49
Q

Middle of the funnel (MoFu)

A

The middle of the funnel represents the middle stage of the buying process. Buyers have identified that they have a problem and are continuing to do more research;

50
Q

Bottom of the funnel (BoFu)

A

The bottom of the funnel represents the last stage of the buying process. This is when the buyer has identified a problem, researched possible solutions and is getting ready to buy. At this stage, buyers are typically requesting either a free demo or consultation & beginning a conversation with a sales rep.

51
Q

Marketing qualified lead (MQL)

A

A marketing qualified lead (MQL) is the third of six lifecycle stages in the buyer’s journey. MQLs indicate the number of visitors you’ve converted who are good fits for your organization.

52
Q

Sales qualified lead (SQL)

A

A sales-qualified lead (SQL) is the fourth of six lifecycle stages (occurring right after the MQL stage) in the buyer’s journey. An MQL is characterized as an SQL when sales agrees with marketing that the contact has demonstrated enough interest and is a good enough fit to initiate a sales conversation.

53
Q

Conversation qualified lead (CQL)

A

Conversational marketing and chatbots are becoming increasingly important in today’s marketing landscape. A Conversation Qualified Lead is someone who has expressed interest in buying via a conversation with an employee or a bot. These leads are coming to you with specific questions that they want answers to in real-time.

54
Q

Buyer’s journey

A

The buyer’s journey is the progression that a contact follows when researching and purchasing a product. It starts with the awareness stage, when buyers realize they have a problem, moves to the consideration stage, when they evaluate different solutions to that problem, and concludes with the decision stage, when they decide which contender best aligns with their needs and objectives and purchase it.

The buyer’s journey differs from the customer journey because not every prospective buyer becomes a customer. Individuals might go through some of the buyer’s journey stages without ever making a purchase.

55
Q

Multi-touch revenue attribution

A

Multi-touch revenue attribution is the process of organizing, collecting and cataloguing all of the interactions that occur as an individual decides to make a purchase with your company. It helps businesses understand how their marketing is contributing to the company’s bottom line, giving marketers the credit they deserve for their efforts.

56
Q

Total addressable market (TAM)

A

Total addressable market (TAM) is the amount of potential revenue your company could earn if everyone with a demand for your product or service actually bought it.

57
Q

Affinity Marketing

A

Also called co-branding, affinity marketing lets your partner with another brand where you get to show your business’s offerings to their customers and hence gain new customers for your brand.

58
Q

Flywheel

A

flywheel represents the concept of doing repeat business with customers through relationship building and consumer engagement.

59
Q

advertising cost of sales (ACOS)

A

(AD SPEND / AD REVENUE)

60
Q
A

marketing metrics (3 decks)

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