funnels vs metrics Flashcards
What are the most relevant metrics for evaluating the Top of the Funnel (Awareness/Interest) goals?
CPM - Cost per Mille, SEM - Search Engine Marketing, SERP - Search Engine Results Page, DA - Domain Authority, Reach - Social Media Reach, PV - Page Views, Social Share - Content Share Rate, TAM - Total Addressable Market, Users - Website Users
What metrics are slightly less relevant but still important for Top of the Funnel (Awareness/Interest) goals?
Frequency - Ad Frequency, Engagement - Social Media Engagement, Video Views - Video Content Views, ICP - Ideal Customer Profile, Sessions - Web Sessions, Affinity Marketing - Affinity Marketing
What are the most relevant metrics for evaluating Mid-Funnel (Consideration/Intent) goals?
Open Rate - Email Open Rate, CTR (Email) - Click-Through Rate (Email), CPL - Cost Per Lead, CTOR - Click to Open Rate, PA - Page Authority, Time on Page - Average Time on Page, Exit Rate - Web Page Exit Rate, Email Bounce Rate - Email Delivery Bounce Rate, VTR - View Through Rate
What metrics are slightly less relevant but still important for Mid-Funnel (Consideration/Intent) goals?
Frequency - Ad Frequency, Forward Rate - Email Forward Rate, MoFu - Middle of the Funnel, Contextual Marketing - Contextual Marketing, CPE - Cost Per Engagement, Cart Abandonment Rate - Shopping Cart Abandonment Rate
What are the most relevant metrics for evaluating the Bottom of the Funnel (Evaluation/Purchase) goals?
NPS - Net Promoter Score, AOV - Average Order Value, CAC - Customer Acquisition Cost, Customer Retention Rate - Customer Retention Rate, Lead Conversion Rate - Lead to Customer Conversion Rate, SQL - Sales Qualified Lead, ACOS - Advertising Cost of Sales, Churn Rate - Customer Churn Rate, Unsubscribe Rate - Email Unsubscribe Rate
What metrics are slightly less relevant but still important for Bottom of the Funnel (Evaluation/Purchase) goals?
Multi-touch Revenue Attribution - Multi-touch Revenue Attribution, Sales Enablement - Sales Enablement, CQL - Conversation Qualified Lead, BoFu - Bottom of the Funnel, ABM - Account-Based Marketing, Flywheel - Marketing Flywheel
