Methods to study Diversity Flashcards
What are the methods for measuring individual differences?
- Self-report/ survey
- Observational measures
- Performance measures
Self-report measures
Survey or questionnaire that participant will answer about themselves
Self-report advantages
- Wide-spread/ large scale measure
- Low cost
- Easy to administer
- Can be done online
Self-report disadvantages
- Social desirability bias
- Acquiescence bias (tendency to agree)
- Subjective method
- Requires self-awareness
Experience sampling
Participants report their thoughts, feelings or behaviours repeatedly over a certain period of time
Frequency can be daily or multiple times in a day
Can be signalled by a mobile alert, to report at random intervals
Observational measures
Collect information by observing the subjects in a natural environment and then analysing the information.
Mark how many times a certain behaviour occurs
Observation advantages
- Less cooperation from participant
- Used in a naturalistic setting - ecological validity
- Easy to conduct
Observation disadvantages
- Only measure overt behaviours
- Observer bias - can be minimised by computerised scoring (e.g. eye tracking )
- Time consuming
Performance Measures
Measures you get from tests
- Accuracy measures (amount right) or response times
Differences reflect differing abilities
Performance measures evaluation
Pros and cons
Pro: Objective
Cons: Lacks ecological validity
Intelligence tests doesn’t reflect intelligence in everyday life
Measuring the unconscious mind
Implicit association test and priming
Factor analysis
Statistical technique used to reduce a large number of variables into fewer “factors”
* Variables testing the same underlying contruct should hughly correlate
Exploratory Factor Analysis
Uses the data to determine the number of factors and the correlation between a variable and a factor
The higher the correlation the more important the variable is to the factor
Confirmatory Factor Analysis
Statistical technique used to test and verify how well the factor structure fits the data
Structural Brain Imaging
- CT scan: X-ray of thr brain
- MRI (magnetic resonance imaging)