METHODOLOGY AND METHODS Flashcards
it provides depth of understanding
Quali or Quanti?
Qualitative
it measures level of occurence
Quali or Quanti
Quantitative
it asks “Why”?
Quali or Quanti?
Qualitative
it asks “how many?” and “how often”?
Quali or Quanti
Quantitative
it studies motivations
Quali or Quanti?
Qualitative
it studies actions
Quali or Quanti?
Quantitative
it is subjective
Quali or Quanti
Qualitative
it is objective
Quali or Quanti
Quanti
it enable discovery and is exploratory
Quali or Quanti
Qualitative
it provides proof and is definitive
Quali or quanti?
Quantitative
It allows insights into behaviors, trends, etc, and also interprets
Quali or quantitative
Qualitative
it measures level of action, trends, and describes
Quali or quanti
Quantitative
suggests that examining the relationships between and among variables is central to answering questions and hypotheses through surveys and experiments
Determinism
provides a quantitative or numeric description of trends, attitudes, or opinions of a population by studying a sample of that population.
From sample results, the researcher generalizes or draws inferences to the population.
survey design
investigators may also identify a sample and generalize to a population
the basic intent is to test the impact of a treatment (or an intervention) on an outcome, controlling for all other factors that might influence that outcome
Experiment
rely on text and image data, have unique steps in data analysis, and draw on diverse designs.
qualitative methods
face-to-face interviews
telephone interviews
online interview
unstructured or semi-structured
open-ended questions few items
Qualitative interviews
face-to-face interviews
telephone interviews
online interview
with 6-8 interviewees in each group
unstructured or semi-structured
open-ended questions
few items
Focus group interviews
field notes on the behavior and activities
records activities at the research site (using some prior questions that the inquirer wants to know)
can be nonparticipant or a complete participant
Qualitative observation