Message Processing Flashcards
1
Q
Persuasion
A
The processes through which attitudes change
2
Q
Conversion
A
(true attitude change) should depend on reflective and deep thought
3
Q
What does mere compliance result from?
A
Love-level processing of a message
4
Q
What are the two factors in dual process models?
A
Ability and motivation (high or low)
5
Q
Effortful Pathway
A
Central Route (Deep Thinking)
6
Q
Little Effort Pathway
A
Peripheral Route (heuristic)
7
Q
What influences cognitive response routes?
A
Ability, distraction, and motivation
