Attitude Formation Flashcards
Attitude Formation
Evaluation of an attitude object and forming an attitude about it
What are the properties of attitude formation?
Instrumental, knowledge, ego-defensive, and value expressive
Why do we hold attitudes?
To fulfill certain psychological needs
Instrumental
Attitude provides rewards and to provide punishment. It is often based on belonging and group identification
Knowledge
Provides an understanding of the environment and making sense of the world.
Stereotypical information is often associated with what?
The knowledge function
Ego-defensive
Serves as a defense mechanism to hide painful truths from ourselves and other harsh realities.
Value Expressive
Allow us to express an important aspect of self or group identity. Attitudes reflect a core value of the image we would like to project
What are the ABC’s of attitude formation?
Affect, Behavior, Cognition
Cognitive origins are:
Beliefs
Expectancy Value Model
Attitude is a function of belief
What is a belief?
expectancy (likelihood attribute occurs) x value (value of attribute)
Information Integration Theory
Acquire information similarly to to expectancy value. How we integrate or combine new information with pre-existing beliefs.
A) each attribute is weighted for importance
B) Each attribute is determined negative or positive
Cognitive Response Model
Actively relate new attitude relevant information with information we already have. leads to thinking about attitude object
Affective Origins
Initial emotional response linked to attitude object
