Mercado de medios En México

Question 1

¿Cómo está la prensa especializada en relojería en México?

Answer 1

Una prensa bien educada, informada, con artículos de calidad

Question 2

Títulos de lujo principales

Answer 2

Robb Report, Town & Country, Forbes Mexico, Conde Nast Traveler, GQ, Harper’s Bazaar, Menshealth, Gentleman, Vogue, Caras, Haut Living…

Question 3

Títulos especializados en relojería

Answer 3

Watches World, Revolution Watch, Wristcheck, World Tempus, Chrono Hunter, Hodinkee, Watches World Magazine

Question 4

Grandes eventos deportivos en México

Answer 4

• Fórmula 1 GP 27 octobre - Maison Rolex en Casa Polanco
• WTA Guadalajara women tennis competition
• Golf PGA tour, Golf WWT Championship in Los Cabos fin de noviembre
• World Cup 2026
• Baseball
• US Sports

Question 5

What about your negotiating skills?

Answer 5

In my position at Christofle, I was in contact with various stakeholders and had to negotiate with many of them:
- Vendors for events production materials (food, wine, flowers, sometimes location) or merchandising materials
- Partnerships with other brands LV, Perrier Jouet dinner
- Co-branding activities
- Media to have good positioning
- In house
It takes relationships building, building trust, and good communication