Company & Brand Flashcards

1
Q

How many employees?

A
  • 9,000 in Switzerland
  • 14,000 around the world
  • 50 in Mexico including around 20 in SAV
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2
Q

Where the watches made

A

In Switzerland, in the 4 work sites, where the majority of the components are made

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3
Q

Keywords

A

Research
Excellence
Perpetual evolution

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4
Q

What are Rolex main responsible and creative initiatives?

A
  • Perpetual Planeta: National Geographic Society, Mission Blue
  • Premios Rolex a la iniciativa en ciencia y salud, medio ambiente, tecnología aplicada, exploración, patrimonio cultural
    • Eduardo Llerenas prof de bioquímica preservación del rico patrimonio musical de México
    • Suministro de agua potable a las comunidades de las regiones áridas de Kenia.
  • Programa de mentoria en artes (cine, architecture)
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5
Q

In which way Rolex was a pioneer in communications?

A

In starting promoting their watches through testimonials
Ex of the Manche channel / travesia del canal de la Mancha en 1927

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6
Q

Who are some of the spokesmodel/rostros of Rolex?

A
  • Roger Federer, Carlos Alcaraz, Jannik Sinner, Coco Gauff
  • James Cameron, Alfonso Cuaron, Innaritu
  • Cecilia Bartoli, Michael Bubblé, Yuna Wang
  • Mexicanos:
    • Jorge Viladoms (pianista fundación Durango en Guadalajara)
    • Lorena Ochoa y Carlos Ortiz golf
  • Recherche de témoignages féminins modernes, davantage dans les arts architecture et cinéma
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7
Q

What events does rolex sponsor?

A

Roland Garros, the Oscars, Sail GP, GPA golf

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8
Q

How many patents does the brand own?

A

More than 500

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9
Q

How many types of jobs in the company?

A

150

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10
Q

What are Rolex best sellers?

A

The Submariner, Daytona, Datejust, GMT Master II, Oyster Perpetual

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11
Q

Perpetual Planet

A
  • Yucatán prix 2012 educación niños al medio ambiente, a su entorno - Para Maritza Morales Casanova
  • partenariado con Travesías revista
  • Biólogo peruano Constantino Aucca Chutas, laureado de los premios rolex a la iniciativa 2023, reforestación de los bosques de Los Altos Andes
  • Partenariat renforcé con National Geographic Society
  • Soutien à Mission Blue protection des océans
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12
Q

What are Rolex latest News ?

A
  • Nouveau livre Submariner Oyster Perpetual (- chère pour plongeurs et soldats) 1956
  • Reprends la main sur le marché de l’occasion certificat
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