Puesto en medios Flashcards
1
Q
Type of tasks
A
- Média buying and planning, organization of advertising strategy print, TV, cinema, digital, OOTH,
- Institutional ad and co-op with distributors
- SEM
- Targeting very important, targeting the appropriate media
- Respect deadline
- Media strategy qualitative/quantitative to target audiences
- Media plan print/digital, tie up activities, co-branding, sponsorships, cross promo, OTWB
- Brand positioning to maintain
- Synchronization online/offline
- Manage media agency SEA, digital campaigns
