Memory - MSM

Question 1

What is the Multi Store Model?

Answer 1

A representation of how memory works in terms of three stores (sensory register, STM & LTM)
Also describes how info is transferred from one store to another, how it’s remembered and how it’s forgotten

Question 2

What is the Sensory Register?

Answer 2

The memory store for each of our five senses

Iconic store = vision

Question 3

What are the 5 sensory stores called?

Answer 3

Iconic (visual)
Echoic (acoustic)
Haptic (tactile)
Gustatory (taste)
Olfactory (smell)

Question 4

What is the coding, duration and capacity of the sensory register?

Answer 4

Coding - stored in raw unprocessed form
Duration - less than half a second
Capacity - high

Question 5

What is the coding, duration and capacity of the STM?

Answer 5

Coding - mainly acoustically
Duration - about 30 secs
Capacity - between 5-9 pieces of info

Question 6

What is the coding, duration and capacity of the LTM?

Answer 6

Coding - tends to be semantically
Duration - can be a lifetime
Capacity - unlimited

Question 7

What is it called when you transfer info from your LTM to your STM?

Answer 7

Retrieval

Question 8

How do you transfer info from your STM to your LTM?

Answer 8

Prolonged rehearsal

Question 9

What is maintenance rehearsal?

Answer 9

Occurs when we repeat info over and over to ourselves
This keeps the info in our STM
Enough rehearsal and it turns into prolonged rehearsal and goes into LTM

Question 10

How does info go from the sensory register to STM?

Answer 10

You have to pay attention to info if you want it to go into your STM otherwise you don’t remember it (only lasts half a second in sensory register)

Question 11

Coding

Answer 11

Process of converting info from one form to another

Info is stored in different formats depending on the memory store

Question 12

Duration

Answer 12

The length of time info can be held in a memory store

Question 13

Capacity

Answer 13

The amount of info that can be stored

Question 14

Strength of the MSM?

Answer 14

Supported by research
Baddeley found we tend to mix up words that sound similar in our STM and similar meanings in LTM
Shows coding in STM is acoustic and LTM is semantic
Supports MSMs views that they are separate stores

Question 15

Weakness of the MSM? (1 type)

Answer 15

There is more than one type of STM
The MSM suggests there is only one STM & LTM
STM is divided into visual and acoustic stores
Suggests memory is far more complex than MSM proposes

Question 16

Weakness of MSM? (artificial)

Answer 16

Many research studies used artificial materials
Often required word lists / nonsense syllables
Results don’t illustrate all the different ways we use memory - only focusses on visual learning