Memory- Coding

Question 1

What is coding?

Answer 1

Format in which information is stored

Question 2

What was the aim of Baddeley’s research into coding?

Answer 2

To see whether information was encoded differently depending on the memory store.

Question 3

What was the method of Baddeley’s research into coding?

Answer 3

Diff word lists given to 4 ptpt groups.
1-acoustically similar
2-acoustically dissimilar
3-semantically similar
4-semantically dissimilar
Ptpts shown original words and asked to recall in correct order.
Either had to recall straight away or after 15 mins- ST/LT

Question 4

What were the findings of Baddeleys research into coding?

Answer 4

Immediate recall worse with acoustically similar, after 15 mins recall worse with semantically similar.
Findings support that info is encoded acoustically in STM, and semantically in LTM.

Question 5

What is a strength of Baddeleys research into coding?

Answer 5

Lab experiment.
All extraneous variables controlled- empirical methods meaning that cause + effect can be established, and can be replicated.
High internal validity.

Question 6

What is a weakness of Baddeleys research into coding?

Answer 6

Artificial task.
No meaningful information to ptpts- doesn’t replicate daily life and the way people use their memory.
Low ecological validity.