memory

Question 1

types of conformity Kelman (1958)

Answer 1

• compliance
• identification
• internalisation

Question 2

what is compliance

Answer 2

• most superficial type of compliance
• conforms in public but not once social pressure is removed, conformity ceases
• done in order to be liked or accepted or to avoid ridicule or punishment
• i.e. Asch (1951)

Question 3

identification

Answer 3

• conform to the roles and expectations of others
• they value membership of particular group
• deeper level of conformity than compliance
• i.e. zimbardo

Question 4

internalisation

Answer 4

• deepest level of conformity
• genuinely accept others influence as it makes sense, fits our values, we agree
• long lasting and permanent
• often occurs with minority influence
• i.e. moscivici

Question 5

normative social influence

Answer 5

desire to be liked

Question 6

informational social influence

Answer 6

the desire to be right/correct

Question 7

variables affecting conformity

Answer 7

• group size
• unanimity
• difficulty of task

Question 8

types of LTM

Answer 8

• episodic
• semantic
• procedural

Question 9

eval for MSM

Answer 9

• KF motorbike accident auditory mem & recall damaged

Question 10

WMM