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Social Media Dynamics > Mediated Communication and Online Communities > Flashcards

Mediated Communication and Online Communities Flashcards

1
Q

Major point of difference when talking about Mediated Communication vs. F2F

A

presence or absence of social cues has a large effect on perceived intimacy

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2
Q
  • More personal, intimate
  • You can see the person’s facial expressions,
    hear their voice, convey tone (attitude, feeling) – social cues
A

F2F

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3
Q
  • Least personal
  • Can’t get a true sense of the person
  • Cannot convey verbal/non-verbal social cues
  • (+) Always available
A

Mediated Communication

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4
Q

When did the research regarding Mediated Comm vs F2F started?

A

1970s

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5
Q

Research during the 1970s were focused on what kind of concerns?

A

Managerial concerns as audio conferencing, video conferencing, and network computer system were being installed in large organizations. They wanted to know when they could hold teleconferences and when face-to- face would be better suited

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6
Q

What are the two theories of Media Choice?

A
  1. Social Presence Theory (Short, Williams, &
    Christine, 1976)
  2. Media Richness Theory (Daft & Lengel, 1984)
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7
Q

if you know what social cues served which function and you know what social cues can be transmitted through what media, then we can predict how much social presence a person feels using a specific medium

A

Social Presence Theory (Short, Williams, &
Christine, 1976)

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8
Q

With regards to Social Presence Theory, tasks involving maintaining social relationships should require the use of

A

media that would convey more social cues

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9
Q

With regards to Social Presence Theory, simpler tasks should require the use of

A

voice mail, text, email

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10
Q

With regards to Social Presence Theory, media with the least social presence is

A

audio meetings

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11
Q

information-carrying capacity

A

Medium Richness

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12
Q
  1. Speed of feedback
  2. Ability to communicate multiple cues
  3. Use of natural language
  4. Ability to convey feelings/emotions
A

Media Richness Theory (Daft & Lengel, 1984)

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13
Q

Compare rich and lean media for their suitability for solving different tasks
Focuses more on asynchronous communication

A

Media Richness Theory (Daft & Lengel, 1984)

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14
Q

With regards to Media Richness Theory (Daft & Lengel, 1984), tasks that are high in uncertainty would fit better in…

A

rich media (video conferences)

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15
Q

With regards to Media Richness Theory (Daft & Lengel, 1984), simple straightforward tasks would require the use of…

A

lean media (email, text, etc)

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16
Q

The Two Theories of Media Choice may also be called

A

“cues filtered out approaches”

17
Q

o Make it more difficult to maintain conversational alignment and mutual understanding
o Provide greater anonymity > depersonalization, impersonal environment, redistribution of social power
o Lack of social cues = context w/o social norms

A

“Cues Filtered Out” Approaches

18
Q
  • Messages that include swearing, insults, name- calling, negative effect, and typographic energy.
  • Behavior that is expected through the “cues filtered out approaches” Lack of social presence, social norms, and accountability in a reduced cues medium can be seen as a platform to attack other people
A

Flaming

19
Q

She argues that flaming happens because of norms rather than its absence (o Context matters
o Argumentative groups o Civil groups)

A

Martin Lea

20
Q
  • Can be used to discipline people for behaving inappropriately and to maintain group norms
A

Flaming

21
Q

Introduced by Scott E. Fahlman in 1972, the use of punctuation to form a smile : - ) J

A

Emoticons

22
Q

o Asterisk as bracket: Emphasis
o Capslock: HAHAHA, Emphasis
o Punctuation: Oh no!!, What??!!
o Repetition: Hellooooooo
o Descriptive language that appeal to senses o Acronyms: LOL, ROFL, IMO, IDC, ILY, Brb

A

Text to convey nonverbal social cues:

23
Q

reduce Psychological Distance, create own individual identities

A

Immediacy Cues

24
Q

Types of Immediacy Cues

A

Informal language
Non-standard spellings: ”u” |“you” Deletions (shortening messages because of time constraints/ physical discomfort of typing for a long period of time)
Casual and slang vocabulary: Marites, Lodi, Naol, Dasurv, Tulfo
Greetings and sign-offs
Links, memes, gifs (insider jokes, reveal emotional states, provide additional context)

25
Q

blend of written speech and oral speech

A

Online language

26
Q

Combines communication practices in conversation and in writing

A

Digital Communication as a Mixed Modality

27
Q

Async or Sync:

E-mail, IM, Text

A

Asynchronous Textual OL Interaction

28
Q

Async or Sync:

Audio/video calls (Synchronous)

A

Synchronous Textual OL Interaction

29
Q

More like writing than speech, can be edited
Can be read by people who may not reply
Context is created through content that is
explicit and complete

A

Asynchronous Textual OL Interaction

30
Q

o No overlap between communications / no
disruptions
o No shared physical context
o Replicable and can be stored

A

Asynchronous Textual OL Interaction

31
Q

o More like speech
o In real time, fast response
o Immediacy: misspellings, deletions
o Talking in-turns, but can overlap
o Topics change rapidly (don’t stick to one topic) o Messages aren’t stored by recipients despite
capacity for storage

A

Synchronous Textual OL Interaction

32
Q

Contextual Influences

Relational dimension

A

Women

33
Q

Contextual Influences

Informative dimension

A

Men

34
Q

o Social softening, extra words
o Sharing emotional experiences
o Talk about “why” something happened o Use openings/endings more often
o Supportive language
o Longer messages
o More nonverbal cues

A

Women

35
Q

o Factually-oriented language
o Calls for action
o Less self-disclosure
o Fewer attempts at tension prevention and reduction
o More likely to use an adversarial/aggressive style of communication (MAS: Male Answer Syndrome)

A

Men

36
Q

o Women attacked for being women
o Women are objectified more often than
men
o Men attacked for their views/ideas

A

Sexism

37
Q

online spaces offer highly stereotypical
portrayals

A

Racism

38
Q

Social identities which affect the way people act online and how they are perceived by others.

A

Gender and culture

Social Media Dynamics (4 decks)

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