How Society Views New Media Flashcards
1
Q
- Shows how we view human society, our culture and practices
- Reveals what we celebrate and fear in a given time period
A
Reflective
2
Q
- Creates new meanings for technologies, new uses, and even inspires new technology
A
Productive
3
Q
Four Perspectives on New Media
A
- Technological Determinism Theory
- Social Construction of Technology Theory
- Social Shaping of Technology Theory
- Domestication of Technology Theory
4
Q
- Humans are passive recipients and transformed by the external force, in this case, the combination of new technology and new media
- Technology causes changes to society
A
Technological Determinism
5
Q
Technologies have characteristics that are
transferred to those who use them – Marshall McLuhan
A
“Impact-printing” (Claude Fischer)
6
Q
Cons of Technological Determinism
A
Disempowering, ignores the existence of free will
7
Q
Recurring themes in reception of new technology (4 - AQEE)
A
- Authenticity of mediated communication and relationships
- Quality of mediated interactions
- Effects of anonymity (honesty, deception, liberation, erasure of social status)
- Effects on existing relationships
8
Q
- Opposite of Technological Determinism
- People have the power; technology changes
because of us
A
Social Construction of Technology
9
Q
____________ argue that technological
development is shaped by a wide variety of social, cultural, economic, and political factors and contexts
A
Social constructivists
10
Q
- Middle ground between Technological Determinism and Social Construction
- Technology and society co-create one another * Technology can accelerate certain trends by
making previously impossible things possible
(enabling other people to create content) - People context is very important such as how the
pandemic pushed us all in utilizing videocall
platforms like Zoom and Google Meet
A
Social Shaping of Technology
11
Q
- It becomes ordinary
- Similar to social construction
A
Domestication of Technology
12
Q
2 types of domestication of technology
A
Domestication on a societal level (Culture, how they are used)f
Domestication on an individual level (personal goals)
