Media Theory

Question 1

limit access to info promoting their own opinion

Answer 1

Media Monopolies

Question 2

exists when numerous producers supply the same product

Answer 2

competition

Question 3

1 company dominates the market

Answer 3

monopoly

Question 4

2 companies dominate the market

Answer 4

duopoly

Question 5

a few companies dominate the market

Answer 5

oligopoly

Question 6

Restraint Of Trade

Answer 6

big isn’t always bad—greater economies of scale

Question 7

hold back innovations, cut price below cost to drive out competition, high entry cost poses as barrier to entry & keep competitors out

Answer 7

Monopolies

Question 8

funds left over after paying expenses; motivation for owners of profit

Answer 8

profit motive

Question 9

determines media content

Answer 9

profit

Question 10

is great in media companies, compromises public service obligation

Answer 10

pressure for profit

Question 11

largest possible audience through programs w/ broadcast appeal. ex: In 70s network control 90% of audience & was an inexpensive way for advertisers to reach mass-market

Answer 11

traditional media

Question 12

targets media to a specific audience segment

Answer 12

Narrowcast

Question 13

communications media changes everything in society

Answer 13

Technological determinism

Question 14

Theory that what people identify as issues on media coverage. Media determines important issues of the day and tells people what the issues are
ex: If media is full of stories abt problems in public schools, politicians will address education.

Answer 14

Agenda Setting

Question 15

media executives; control content of media; each media has its own set;
ex: newspaper-editors
tv news- news anchors & assignment editors
recording industry- record company executives

Answer 15

gatekeepers

Question 16

theory; examines how writers slant studies; details that writers include in the story; what facts to put in a story: spin or bias

Answer 16

Framing

Question 17

Surveillance, Interpretation, Values transmission/ Socializing, Entertainment

Answer 17

4 Functions of Media

Question 18

providing info-news and info

Answer 18

surveillance

Question 19

interpretation and meaning- editorial pg of newspapers

Answer 19

interpretation

Question 20

have ideas from one generation to another

Answer 20

values transmission/ socializing

Question 21

most common function media

Answer 21

entertainment

Question 22

what we get out of using media-information, entertainment, kill time

Answer 22

Uses and Gratifications

Question 23

explains media consumption- copy media usage of others

Answer 23

Social Learning Theory

Question 24

use of computer media for interpersonal communications: e-mail, instant messaging, socializing

Answer 24

Computer Mediated Communication

Question 25

degree of electronic medium replicates the social cues of face-to-face communication; e-mail has low social presence; videoconferencing has high social presence

Answer 25

social presence