Exam 4 Flashcards
unintentional defamation; the result of sloppy reporting
negligent libel
the expectation that personal information will not be shared with 3rd parties
Privacy
written consent; allows someone to use your name, likeness, & personal info for commercial purposes
Release
any implied or explicit communication that damages the reputation of a person or an organization
Defamation
written form of defamation
libel
spoken form of defamation
slander
made it illegal to protest recruitment by Armed Forces; passed by Congress
Sedition Act
made it illegal to “advocate the violent overthrow of the gov’t, or to conspire to advocate the violent overthrow of the gov’t”
Smith Act
enacted by Woodrow Wilson; made it illegal to publish anything that “attempted to cause insubordination, disloyalty, mutiny, or refusal of duty in the U.S. Armed Forces”
Espionage Act
defines obscenity as a work that: the avg. person finds appeal to prurient interests; depicts offensive sexual conduct based on state law; lacks any serious literacy, artistic, scientific, or political value.
The Miller Test
acceptance of a product’s message or brand for the purposes of building a strong emotional relationship with it
product affinity
highly effective way of creating audience affinity w/ a product or message w/o direct commercial advertising; also referred to as product integration
product placement
the effort to control or ban the flow of info
censorship
individual who has chosen to place himself or herself in the public arena and benefits from the media exposure
Public Figure
internet-ad placement services
long-tail advertising
