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Mass Comm > Exam 2 > Flashcards

Exam 2 Flashcards

1
Q

(Paramount, Loew’s/ MGM, Fox Film Corporation, Warner Bros. and RKO) dominated Hollywood during Golden Age; five major film studios

A

Big Five

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2
Q

ABC, NBC, CBS (Big 3) dominated television until this company launched in 1986

A

Fox Broadcasting Company (1986)

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3
Q

low-budget productions centered around real people in unusual settings; modern day shows combine drama, romance, humor, and sex

A

reality television

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4
Q

exs: Candid Camera & The Original Amateur Hour

A

early reality shows

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5
Q

The Big 3, dominated television until Fox Broadcasting Company(1986)

A

ABC, NBC, CBS

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6
Q

launched in 1926; First radio network; part of The Big 3 networks

A

NBC

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7
Q

situation comedies that feature regularly occurring characters

A

sitcoms

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8
Q

one of the mainstays of network television; include mysteries, crime thrillers, and action/ adventure stories

A

Drama

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9
Q

targeted stay at home moms; get name from detergent companies that initially sponsored programs; continuously unfold and never resolve

A

Soap Operas

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10
Q

Soap operas popular on Primetime

A

Dallas, Dynasty, Bev Hill 90210, The Sopranos

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11
Q

predecessor to the record player

A

gramophone

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12
Q

established the National Broadcasting Network (NBC)

A

RCA (Radio Corporation of America)

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13
Q

Chinese martial arts films

A

Wuxia

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14
Q

novels appealed to working class

A

dime novels

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15
Q

pioneer of comic book publishing

A

Eisner

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16
Q

televisions network established in 1986

A

FOX

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17
Q

record companies bribed radio stations and DJs to play music

A

Payola

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18
Q

First radio network

A

NBC

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19
Q

journalism; uses sensationalized news

A

Yellow Journalism

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20
Q

created nickel-in-the-slot machines

A

Glass

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21
Q

established Aug. 1, 1981

A

MTV

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22
Q

one of “the top five” film studios

A

Paramount

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23
Q

published Pennsylvania Gazette in 1730

A

Franklin

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24
Q

career started in spaghetti westerns

25
Q

founded in 1959 by Berry Gordy Jr.

26
Q

invented phonograph in 1877

27
Q

Samurai

A

Japanese warrior films

28
Q

turned yellow journalism into ethical journalism

29
Q

first to conduct newspaper interviews

A

James Gordon Bennett

30
Q

focused on darker side; revolved around themes of madness, insanity and betrayal.

A

German expressionist cinema

31
Q

films concentrated on complex character relationships, sexual passions, and religious turmoil

A

French New Wave

32
Q

featured nonprofessional actors; had stories about the poor and working class

A

Italian neorealism

33
Q

Japanese monster films

ex: Godzilla

34
Q

began operations April 28, 2003; became single largest seller of music in the world; approx. 70% of retail music sales worldwide

A

Apple’s iTunes

35
Q

most widely credited with invention of modern sound recording

A

Thomas Alva Edison

36
Q

1877 Edison completed ; recorded sound as notches on a tinfoil-wrapped cylinder

A

phonograph

37
Q

slang term for “sex,” originated from blues music; 1950s; stirred transformation in music, helped push and reflect cultural change

A

rock ‘n’ roll

38
Q

developed out of the melting pot of black American music 1940s&1950s; jazz, blues and gospel music

A

Rhythm and Blues (R&B)

39
Q

untrained musicians; passed down via oral tradition, grew during 1960s; became voice of democracy and social change

A

folk music

40
Q

produced with help of psychedelic drugs, experiments with multitrack technology and non-Western musical styles

A

psychedelic sound

41
Q

Woodstock, New York; August 15, 1969; largest outdoor music festivals ever held; drew half a million people to 600 acres of farmland

A

Woodstock festival

42
Q

promotion of image, rather than the acting, of notable film stars

A

star system

43
Q

tough, beat-driven music developed by British musical artists and influenced by American rock ‘n’ roll, jazz and blues artists

44
Q

films had cynical and menacing mood; directors used black white to tell stories about betrayal, revenge, and corruption

45
Q

theaters charged 5 cents for admission

A

nickelodeons

46
Q

Louis Glass’s predecessor to the jukebox; started out playing one short song yet sparked coin-operated entertainment machines craze

A

Nickel-in-the-Slot

47
Q

3rd rival radio pioneer; visionary and shrewd promoter; founded RKO (Radio-Keith-Orpheum) Pictures in 1928; needed way to market RCA’s innovative sound-on-film technology, the RCA photophone

A

David Sarnoff

48
Q

suspenseful chapter ending in a serially published novel; encourages readers to purchase next issue

A

cliffhanger

49
Q

low-budget films shot in southern Italy; mimicked the American Southwest; helped launch Clint Eastwood’s career

A

Spaghetti Westerns

50
Q

producing over 1000+ movies a year; Indian cinema films made in Mumbai; storylines from Hindu mythology; include comedy, romance, music, and singing

51
Q

French term meaning “placing on stage”; everything set before a camera; from physical props, to the costumes, to where the actual actors stand in place

A

mise-en-sc`ene

52
Q

published by Benjamin Franklin in 1730;most widely read newspapers in the colonies

A

Pennsylvania Gazette

53
Q

American inventor; self-proclaimed “father of radio and the grandfather of television.”; secured patent for Audion tube-device that for the first time allowed transmission and reception of the human voice

A

Lee De Forest

54
Q

1920s 1930s forum for entertainment-oriented news established by Walter Winchell; popular in tabloid journalism

A

gossip column

55
Q

invented gossip column; earned national attention for his coverage of Lindbergh baby kidnapping; sensationalist tabloid reports (factual and exaggerated) of rich and famous served as social therapy during Great Depression

A

Walter Winchell

56
Q

oldest and most successful cinema industry in the world

A

Japanese cinema industry

57
Q

first sports events covered over broadcast television

A

boxing and wrestling matches

58
Q

first televised sports event

A

college basketball game Columbia Univ vs Princeton Univ

Mass Comm (4 decks)

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