Media theorists - Genre

Question 1

Steve Neale’s Genre theory

Answer 1

• Genre is understanding shared codes between producers and audience
• Genre always adapting, using hybridity/ambiguity

Question 2

Baudrillard’s Postmodernism(hyperreality) theory

Answer 2

-Society is based on simulation using sign and images to represent reality
-Individuals construct their own reality & identity through simulation
-Hyperrealities don’t have bases in fact and aren’t real
-All media add to this effect

Question 3

Todorov’s Narratology theory

Answer 3

-LFTVD is built on narrative
- equilibrium distrubed then resoted in drama plot
-Equilibrium, disequilibrium, Resolution
-Useful in identifying values and ideologies suggestd by narrative

Question 4

Levi-Strauss’ theory of binary opposition

Answer 4

Binary bopposite present in media create contrasts that we can see in many media products until a balance is reached

Question 5

Barthes’ Theory of Semiology

Answer 5

Signs are the signifier and the signified, the meanings of which often reflect the dominant values and ideologies