Industry theorists

Question 1

Curran and Seaton’s power and media theory

Answer 1

-Small number of companies leads to a lack of diversity in viewpoints presented(concentration)

Question 2

Livingstone and Lunt’s regulation theory

Answer 2

regulation must serve customer needs
-Regulation is needed to make sure the media promotes public interests
-Traditional regulation ineffective when applied to online media

Question 3

Hesmondhalgh’s Cultural industries theory

Answer 3

-Media is grouo of conglomerates that want to avoid risk
-No clntroversial views or current important topics discussed due to this, vertical intergation and reliance on existing narratives and system also used to reduced risk(boring)