Media Texts And Society Values Flashcards
Define: Social Value
Are those beliefs and attitudes held in our society and govern how we believe the individuals and groups within it should function or behave.
Define: Dominant Social Value
The most common or popular belief of a culture, at a particular time. These values are those most widespread and support the way things are at present.
Define: Oppositional Social Value
Values that oppose and/or challenge is the dominant social values. These values go against the view point of what is normally accepted.
Define: Emerging Social Value
Values that bring about “new ideas”. These values are values that gradually gain acceptance from a wider group of people.
Attitude
Is the way someone thinks about an issue and how they express that.
Distribution
The process of getting the product to the consumer. E.g. Tv, Social media, iPhone.
Construction
The act of putting a representation together with the use of “The Tools of Language, Image and Sound”.
Representation
The re-representation of reality.
E.g. The representation of the character of June Cleaver is a beautiful, well-manicured housewife.
Reflects
Depicts, shows or portrays society in which the media product was made.
Discourse
A discussion or conversation occurring in society between: people, in homes, the workplace and the media, on a topic.
E.g. The discourse of gender roles during the 1960’s - 1970’s in U.S.A.
Social issue
Are matters that concern the majority of society and are usually surrounded by debate.
E.g. In Maude, the social issue is abortion.
The tools of image, language and sound
The actual words, visual information (dialogue, setting, props, costume, character, acting, camera etc) and sounds (effects, music, tone of voice) that combine to create a representation.
