Media studies (synoptic)

Question 1

Steve Neale’s Genre Theory

Answer 1

Genres are marked by repetition, but also marked by variation and change

Question 2

When was Riptide released and who by?

Answer 2

1st March 2013, Vance Joy

Question 3

Riptide makes references to other….

Answer 3

Genres, texts and directors

Question 4

What genres does Riptide make references to?

Answer 4

Horror, western, thriller

Question 5

What texts does Riptide make references to?

Answer 5

‘Un Chien Anadolu’ with the eye cutting scene, similar to the hand being stabbed

Question 6

What director does Riptide make references to?

Answer 6

Sergei Eisenstein, with the intellectual montage

Question 7

POV shot of the woman on the beach

Answer 7

Represents women as a watched object as she is undressing on the beach, also includes men watching with binoculars, link to scopophilia

Question 8

Medium close up of woman singing

Answer 8

Repeatedly returning to this character who is lip syncing, could link to a decaying relationship or the idea that women have to be perfect all of the time

Question 9

Mid shot of woman breaking free from the tree

Answer 9

Shows that she is not a damsel in distress and does not need to be helped by a male saviour, could link to breaking free from an abusive relationship

Question 10

Riptide analysis…

Answer 10

POV shot on the beach, Medium close up of woman singing, Mid shot of woman breaking free from the tree

Question 11

Theory of identity by David Gauntlett

Answer 11

The idea that people can find themselves and identify with themselves all through the power of the media.

Question 12

Explain the effect of digital technologies on the distribution of newspapers. Refer to The Times to support your points (9)

Answer 12

1- Digital convergence
2- Link to The Times
3- Social Media
4- Decline in print papers
5- Conclusion

Question 13

Explain how ownership shapes media products. Refer to the Daily Mirror in support of your points (15)

Answer 13

1- The Daily Mirror
2- Reach PLC
3- Digital convergence
4- Phone hacking scandal
5- Curran and Seaton
6- Conclusion

Question 14

Explain how the advertising industry targets audiences. Refer to Tide to support your points (10)

Answer 14

1- Advertising
2- Tide
3- Post-war economic boom and others
4-Language and aesthetics
5- Conclusion

Question 15

How might audiences respond differently to advertising? Refer to Tide to support your points (15)

Answer 15

1- Stuart Hall
2- Advertising and how Tide does this
3- Blumler and Katz’s
4- Target audience and contemporary audience
5- Conclusion