Media Studies: Industry Flashcards
What is digital convergence?
The integration of different forms of media, technology and communication platforms into a seamless experience
In the context of newspapers, why is digital convergence important?
This is essential to develop audience needs, increasing engagement in a highly competitive landscape
Digital convergence allows newspapers to…
Reach audiences across multiple platforms
How has the Daily Mirror embraced digital convergence?
By creating an online presence through their website and app, and diversifying content through things such as live videos, interactive polls and a share option
Convergent platforms break _________ barriers…
Geographical barriers…allowing newspapers to access a worldwide audience, raising popularity
The Daily Mirror targets what readership?
An international
How does The Daily Mirror target an international readership?
By focusing on only UK based news
When was The Daily Mirror established?
1903
What is the Daily Mirror known for?
It’s working class, left wing readership, focusing on stories such as popular news, celebrity gossip and sports coverage
Who is the Daily Mirror owned by?
Reach PLC
Reach PLC
Own over 130 media companies, regional and national, such as The Daily Mirror, The Daily Express and The Sunday Mirror
Why has The Daily Mirror faced recent challenges in recent times?
Due to the decline in print sales, however, they have kept up with this with the introduction of their app and website, both free
Why has the print industry faced scrutiny recently?
Since the phone hacking scandal in 2014, ever since, regulations have been put in place for freedom of the press, but also for safety of the readers
Curran and Seaton cultural industries theory
Media industries are driven by the logic of profit and power, prioritizing profit over quality.
Link to theory, Reach PLC to Daily Mirror
Reach PLC’s ownership of The Daily Mirror exemplifies the concentration of media power in the hands of a few large corporations, limiting diversity in perspectives and prioritizing profit over quality.
The Times delivers news updates in real time through…
Live videos and push notifications
How has The Times maintained revenue in this digital age?
By introducing a paywall in 2010, ensuring that high quality journalism is monetized
David Hesmandhaulgh cultural industries theory…
Minimizing risk and maximizing profit
What platforms do newspapers use to distribute content?
Instagram, Twitter and Facebook
How do digital technologies enable the Times to have an online edition?
Through an e-copy which is a replica of the print text, accessible from any device
The Times reflects Curran and Seaton’s idea that media conglomerates need to…
Adapt quickly in changing markets to remain relevant
How does The Times offer prime advertising?
By collecting users data for a personally tailored to them experience
Distribution online significantly reduces print costs…
and is more sustainable, which is more important to a contemporary audience
What is ownership?
Refers to the individuals or corporations that manage media institutions
How do the Times attract a professional audience?
An in-depth analysis of events, making them more appealing to a professional audience
Who are The Times’ target audience?
The target audience is an affluent, upper to middle-class readership, of a professional level with an interest in politics, finances and global events
