Media Rep Gender Flashcards
Tuchman
Called the way woman are left out in media rep portrayed in limited roles
“Symbolic annihilation
Symbolic annihilation
Negative stereotypes
Trivialisation
Woman seen as less important “real housewives”
Omission
Underrepresented- not included
Condemnation
Women hated criticised
Hegemonic gender stereotypes
Based on patriarchy
Wolf
Media promotes beauty myth women are promoted in appearance and conform to male conception
Tebbel
Women preoccupied with shape of ideal body - Barbie symbolically annihilated and replaced with idealised youth obsessed beauty cult
Industry profits
What women are seen as in the media ?
Young
Pretty
Indoors- housewife
Emotional
Male gaze theory
Van zoonen - women sexualised in the media
Mulvey
Woman portrayed for heterosexual men so audience forced to view this way
Women are displayed for men to look at constricted for male view patriarchy
Ferguson
Magazine prepare young women for feminised adult roles the “cult of feminity”
Magazine focus one
Good wife
What to wear cooking
What does the mass media do in representation
Influences social construction of gender differences in gender
Connell
Gender identity are constricted by media reproducing hegemonic or culturally dominant steroptypes
Men Hegemonic masculinity
Traditional presentation presented in the media
Male jobs - CEO
Males voices are more likely to be used in voice overs reinforcing men as authority
Gilmore
Media a stereotype men into “provider, protector”
Easthope 1986
Edia view of masculinity being based on strength aggression biological determined - goal for boys to achieve
Limitation of easthope
Male rep changing in the media - new man - harry styles
Earp and Katz
Media focused with stream of images define violence as normal part of masculinity
Children research six common types
Joker
Joke
Strong silent type
Big shot
Action hero
Buffon
Gauntlett changing representation
Wider range of representations masculinity men magazines (macho) also face up to modern realities
Gauntlett argues
Magazine aimed at men sexually objectivify woman and stress hegemonic masculinity
1980 magazines show
Men to be emotionally vulnerable treat women equally caring about fitness and appearance