Media Rep Gender Flashcards
Tuchman
Called the way woman are left out in media rep portrayed in limited roles
“Symbolic annihilation
Symbolic annihilation
Negative stereotypes
Trivialisation
Woman seen as less important “real housewives”
Omission
Underrepresented- not included
Condemnation
Women hated criticised
Hegemonic gender stereotypes
Based on patriarchy
Wolf
Media promotes beauty myth women are promoted in appearance and conform to male conception
Tebbel
Women preoccupied with shape of ideal body - Barbie symbolically annihilated and replaced with idealised youth obsessed beauty cult
Industry profits
What women are seen as in the media ?
Young
Pretty
Indoors- housewife
Emotional
Male gaze theory
Van zoonen - women sexualised in the media
Mulvey
Woman portrayed for heterosexual men so audience forced to view this way
Women are displayed for men to look at constricted for male view patriarchy
Ferguson
Magazine prepare young women for feminised adult roles the “cult of feminity”
Magazine focus one
Good wife
What to wear cooking
What does the mass media do in representation
Influences social construction of gender differences in gender
Connell
Gender identity are constricted by media reproducing hegemonic or culturally dominant steroptypes
Men Hegemonic masculinity