Media Planning Flashcards
Target Audience
Specific group of people or demographics that the advertising campaign aims to reach and influence
Media Mix
The combination of different media channels (e.g., TV, radio, print, Search, Social, Programmatic) used in an advertising campaign to reach the target audience
Media Flight
A strategy that involves scheduling periods of advertising followed by periods of advertising, often used to optimize budget allocation
Media Vehicle
A specific outlet or platform within a media category, such as a particular magazine, TV network, or website.
Media Activation Brief
A document used in marketing and advertising to outline the key components and strategic direction for a media campaign
Vendors/Partners
Refers to any external organization or entity that collaborates with a brand or agency to execute and optimize a media campaign
RFP (Request for Proposal)
Formal document issued by a company or organization to receive proposals or bids from qualified vendors or service providers for a specific project, campaign, or contract
IO (Insertion Order)
Formal and document used to request and confirm placement of advertising or marketing materials in various media channels
Trafficking
Setting up, managing, and delivering advertisements through various digital media channels
Scope
Outlines the tasks, responsibilities, and deliverables that media planners are expected to fulfill as part of their role in executing the campaign effectively
Ad placements
Specific location where an advertisement is displayed or featured
Ad Avails
Time slot or space within a media outlet where an advertisement can be placed
Ad Tags
Snippets of code that allow ads to be displayed and tracked on websites and other digital platforms
- collects data on ad impressions, clicks and other interactions
“Go Live”
Campaigns that were set up on media buying platforms were launched and are now viewable by audiences
GRPs (Gross Rating Points)
A metric used to measure overall impact of a media plan
- reach x frequency
QBR (Quarterly Business Review)
Meeting where performance metrics, goals, and strategies are reviewed
Rate Card
Document provided by media outlets that outlines the cost of advertising space or time, including rates for different ad sizes and time slots
Ad Ops (Ad Operations)
Media team who are in charge of managing and optimizing the technical aspects of digital advertising campaigns to ensure they run smoothly and achieve desired results
