Lingo Flashcards
Deck
Slides or presentation
Evergreen
Initative that doesn’t have an expiration date
Campaign
Sets of strategic activities that promote a business’s goal or objective
Copy
Written information that aims to inform, persuade, or entertain an audience
KPIs (Key Performance Indicators)
Critical indicators of progress toward an intended result
Optimize/Optimizations
Doing a better job of reaching your business’s goals and making adjustments based on the data gathered
Verticals
Business niches where vendors serve a specific audience and their set of needs
Deliverables
Quantifiable goods or services that need to be provided at the various steps of a project as well as at the end of a project
QA (Quality Assurance)
Any systematic process used to determine if a product or service meets quality standards
A/B Test/Split Testing
Randomized experimental proves wherein two or more versions of a variable are tested for performance
Vendors
A party in the supply chain that makes goods and services available for brands or agencies
B2B
Business-to-business marketing
- Salesforce selling to Zoom
B2C
Business-to-consumer marketing
- William Sonoma selling to a homeowner redecorating
