Digital Marketing 101

Question 1

Marketing

Answer 1

Art and science of promoting a product or service to a person or a group of people

Question 2

Traditional Marketing

Answer 2

Involves offline methods like TV commercials, radio ads, billboards, newspapers, magazines, and direct mail

• cannot be tracked

Question 3

Digital Marketing

Answer 3

Uses online platforms such as websites, social media, email, search engines and digital ads

• can be tracked in real time and provide data analytics

Question 4

KPI (Key Performance Indicators)

Answer 4

Metrics that can measure the success of an ad or the health of a business

Question 5

Four elements of advertising

Answer 5

Goal: Why are we distributing this ad?
Channel: How/Where/When is the ad being distributed?
Audience: Who are we distributing this ad to?
Message: What are we distributing?

Question 6

Marketing funnel

Answer 6

• Awareness
• Consideration
• Action/Conversion