Media literacy midterm Flashcards
What are the three building blocks of media literacy?
Personal Locus
What is the dunning Kruger effect?
Where people who aren’t that smart overestimate there skills and vice versa
Which developmental stages of media literacy happen first?
acquiring fundamentals
The kind of media effect meaning either positive, negative or neutral?
Valence
Crying during a sad tv show and other effects we can easily observe are?
Manifested
The stage at which a medium commands the most attention from the public is what stage?
Peak stage
find a need then create media messages to meet those needs?
Marketing concept
A particular segment of the audience, one that is often defined by a special shared interest or need is called?
Niche audience
Processing cognitive traits?
Field independency
Crystalline intelligence
Fluid intelligence
Conceptual differentiation
Who was credited for inventing the TV?
Philo Farnsworth
What is the third person effect?
The belief that certain things happen to other people and not us
Four dimensions of media effects?
Timing
Valence
Intentionality
Type of effect
What is convergence?
Media convergence is the process by which multiple media technologies are brought together into one computerized device.
What did Eliot Freidson argue?
That people consume media in an interpersonal context
Traditional media
The message is sent, the audience receives
